The 2014 government report of the two associations proposed that this year will be a year of comprehensive deepening of reforms. At the meeting, the government also saw the planning and deployment of economic work and reform tasks. Whether it is finance, environmental protection, finance, taxation, land, or automotive, many areas of reform will fully blossom, especially the reform of environmental protection and new energy is regarded as the most important task. As the manufacturing tire industry, it also faces the problem of industrial upgrading. .
The quality of market transformation is the key
At present, the tire industry is in a "micro-growth" state, which is due to structural adjustments in the tire industry. Tire exports are faster than production expansion. Domestic competition has intensified and seized the international market. At the same time, overcapacity has led to a downward shift in tire prices and reduced corporate profitability. This state also stimulated the tire companies to constantly optimize and upgrade on the road to development. "Although our domestic tire companies have a big trend, but the strength is not very strong, in order to achieve stronger development, we must take the road of transformation." National People's Congress, Fengfeng Tyre Co., Ltd. Chairman Wang Feng said At this year's two sessions, the government report also clearly stated that enterprises should develop from low-end to high-end, and the road to increase quality and efficiency should be provided in the division of labor across the entire industrial chain.
The Aeolus Tire as an independent brand is naturally no exception. "In order to change this situation, we are also actively expanding overseas markets. At present, we have already deployed in the global market integration of overseas markets. We have also made arrangements for the distribution of our personnel." Wang Feng said that the Aeolus tires are a national Tire companies should take on social responsibilities and push China's manufacturing industry to overseas markets, which is recognized by consumers nationwide.
When referring to overseas layout and market transformation, Wang Zong proposed that the most basic is to improve quality. In recent years, foreign tire companies have been continuously stationed in China, and the competition in the tire market has continued to intensify, and domestic tire companies have continuously suffered from quality impacts. "Aeolus Tyres will represent the Chinese Tire Corps to take the lead and break through? To enter the high-end, to enter the second group, to enter the first group, or to narrow the gap with world-class companies in the next competition." It also emphasizes that if you want to become bigger and stronger, and have the right to speak in the market, the priority is to upgrade your products.
In the government reports of the two conferences this year, it was also proposed that the division of labor in the international industry chain should be from the low end to the high end, and the improvement of product quality is a basic foundation. In response to the government's call, Aeolus Tire specifically planned the Dragon's operations and plans to use three years for quality improvement. As a quality transformation project, Longteng plans to operate with world-class companies as the standard.
Developing green tires to establish a corporate push mechanism
In the government reports of the two conferences in 2014, environmental protection and energy conservation were also the focus of work. Not long ago, the Tire Industry Association also put forward the dream of building a strong country with tires from big countries to powerful countries, among which green tires are a development focus.
"At present, the development of tire companies is uneven. If green tires are developed, they should issue green tire regulations as soon as possible and establish a force-reduction mechanism for green tire legislation. This will give companies a buffer for transition and develop steadily." Wang said that green tires are The general trend requires everyone to work together.
At the same time, Mr. Wang also proposed that the green industry needs to meet three basic points: maximize the utilization of resources, pollution-free manufacturing processes, and limit the control of dangerous goods. At present, most tire companies in China do not have such awareness. At present, we must To do a good job in the development of the green tire industry, on the one hand, it needs the government's support and cooperation, especially on the role of procurement in setting a good example for everyone. On the other hand, it is cooperation with auto OEMs. Although some OEMs have certain approval for green tires, most companies have not paid attention to them.
Aeolus Tyre, as a representative of the domestic tire industry, has taken a big step towards green tires. Wang also called for more tire companies to join the ranks of green tires. He hopes not to become a “loneler†of green tires. Even promote the establishment of outstanding contributions to green development award to encourage more companies to invest in green tire research as soon as possible.
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