In the lighting industry, many people may think that the power of the company lies in the superior wisdom of the leader and the successful market strategy, but these are just appearances. Ford's ten-year brilliant development has passed on a hard truth to the lighting industry. The success of the company lies not in the gorgeous display, but also in the production of confidence products in the minds of consumers. Recently, the author visited Wang Gongjie, the chairman of Ford Lighting, and learned the value of this corporate brand from the evolution of Ford's ten years of product production. Keeping up with the new trend of the times and building a perfect product line The development of the lighting industry is changing rapidly. Only by keeping up with the new trend of industry development can enterprises grasp the opportunities of development. Ford has evolved from a company that specializes in the production of traditional lamp strips to today's product lines covering home lighting, commercial lighting, outdoor lighting, etc., highlighting its emphasis on changing demand for merchants and consumer lighting products. Keep up with the pace of the lighting trend. Wang Gongjie believes that a single product has been difficult to meet the diversified demand for products in the lighting consumer market. Especially in today's hot market of commercial lighting and home lighting, the mass consumer group of lighting has been increasing rapidly, only to create a set of ceiling lamps, days. The complete product line of popular products such as lanterns, light sources, flat lamps, and fluorescent tubes allows their brands to be close to the mass consumers, and enterprises can embark on a rapid development path from the benefits of merchants and consumers. Thanks to this product creation concept, the brand influence of Ford is increasing with the help of a perfect product line. At the same time, in order to promote the strategic planning of building an energy-saving and environmentally-friendly society, Ford has launched a series of new LED lighting products in the course of development in recent years. Wang Gongjie said: LED is currently the mainstream direction of the lighting industry. The series of high-quality LED lighting products created by Ford is not only in line with the trend of the times, but also fulfills the commitment of a socially responsible enterprise to deliver more energy-saving and environmentally friendly lighting to the public. New concept. The quality of every product is the essence of the value of the enterprise in the industry. Ford's understanding of the importance of product quality to corporate branding has not only created a comprehensive product development, production and testing system, but also purchased a series of advanced production testing equipment and established advanced R&D centers and testing laboratories. Every detail in the production process is treated with rigor. The author learned from Wang Gongjie that in addition to the procurement of components such as chips and casings, Ford has paid special attention to the two core components of the driving power supply and the lamp bead. The internal professional technical team is used to drive the power supply. The packaging of the lamp bead is strictly controlled by the quality at the source of the product. Wang Gongjie admits that the driving power is the heart of the luminaire, and the lamp bead is the brain of the luminaire, which is the core component of the luminaire, and cannot be ignored. Although the purchase of driving power and lamp beads from the lamp matching market can save some of the production resources inside the Fortes, the quality of the non-self-produced core parts is uneven, and it is difficult for the Fortes research and development production team to lay a hanging heart. Driven by this sense of crisis, Fortes began a production model that insisted on independent research and development from core components to finished products. Today, Ford is not only superior in quality of finished lighting products, but also the performance of its own core parts and accessories. There have been manufacturers of finished lamps to order the drive power produced by Ford, but they were rejected. Wang Gongjie said that the reason is very simple. The core component of self-production is a component of Fors's luminaire, which is filled with the essence of enterprise development and has no reason for others. It is this kind of integration of the essence of technology into every detail of the production of the product, so that each Fors luminaire has a very high gold content, bringing countless use value to businesses and consumers. In addition to the careful creation of product quality, Ford also pays special attention to the product's vomiting. Every year, Ford will create a variety of new LED products based on changes in the lighting needs of end consumers. This year, Ford has introduced a dual-source LED ceiling lamp for the different needs of home lighting consumers for the light environment. According to Wang Gongjie, the design of the dual-source LED ceiling lamp is quite user-friendly. It is equipped with three kinds of light colors: warm light, positive white light and natural light. The warm light is suitable for users to watch movies, chat and other leisure activities at night. Suitable for the user's home work, natural light is suitable for users to eat, do housework and other normal home activities. Through the deployment of three kinds of light colors, this product not only saves the energy-saving effect of the LED light source, but also realizes the secondary energy saving of the function, which improves the efficiency of the home lighting, and highlights the infinite charm of the home intelligent lighting. The author also learned that on the first day of the launch of the dual-source LED ceiling lamp, it received orders from local agents, and the sales exceeded 15 million yuan, creating the first sales record of Ford's new products. This year's Guzhen Spring Light Fair, Fors's dual-source LED ceiling lamp and its eight LED mainstream lighting products together at the Lights Expo Center, was popular with the on-site visitors, the domestic multi-site merchants in the exhibition have signed cooperation with Fortress protocol. As Wang Gongjie said, the products are not afraid of no market, good products do not need Ford to do market expansion, there will be many merchants to find the door. It can be seen that the value exhibited by Ford's new products is common to all in the industry. Forming a professional technical team to instill the essence of product wisdom In order to maintain the continuity of new product creation, Fortes also introduces the high-quality technical talents in the lighting industry to ensure that the latest products can be brought to market every year and serve its businesses and consumers. It is understood that Fortes Engineering has a number of technical elites in the field of lamp bead packaging, drive power production, lighting design, etc., incorporating the essence of all aspects of wisdom into every aspect of the product. In addition, Ford also hired the famous domestic electric light source experts and luminaire structure experts as consultants to provide cutting-edge technology in the field of lighting to the production R&D team, and inject positive energy for product innovation for the entire production R&D team. In the last part of the conversation, Wang Gongjie praised the fact that Ford Energy has continuously produced high-quality products and embarked on the fast track of development. It is inseparable from the hard work of the technical team. It is the power of every technician to help Ford. A good scene for today’s development.
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