Recently, the automotive industry. The news that Beijing Automotive has taken its food from its biggest competitor, the Chang’an Group’s tiger mouth, and is preparing to merge with Changhe has basically settled. Obviously, compared with Xu Heyi's "big strategy" and "big bosom", I began to realize that my thinking is narrow.
I have been thinking about a problem. If BAIC is Li Shufu, will he also merge Changhe?
"Mercury with Chinese characteristics"!
In the head of the author, a company that buys another company must be profitable. For example, if you look at the prospects of this industry, you can test the water by merging a company; for example, if you look at a certain industry technology, you can buy it to supplement your own shortcomings. I remember when the "Mercedes" and "Chrysler" were marrying each other, how beautiful the scenery was, and the marriage that was once hailed by the media as an "automobile empire" ended up in a gloomy state, leaving behind many debt problems!
Of course, Li Shufu's acquisition of Volvo is a very big adventure. But for an ambitious entrepreneur, this is a worthwhile move. After all, what Volvo brings to Geely is not just brand promotion. What's more important is the sharing of technology platforms. What's more, Li Shufu, who was then shot at the time, was more of a "bargain hunter," and he quickly gained appreciation! Including the pre-acquisition of Australia's DSI, it is more focused on its core technology.
Obviously, although Li Shufu is a car madman, it seems that the direction of his investment is not incomprehensible. It is the leadership of Beiqi that makes him feel like a Martian.
First of all, the current micro-vehicle market in China has become saturated, and micro-vehicles have shown negative growth. No matter whether SAIC-GM-Wuling in the industry or other micro-vehicle companies is in the process of carrying out the strategic adjustment of “business-to-businessâ€, starting with Changhe does not help achieve high profits (if Changhhe can make profits, does Changhe not do it himself?)
Second, the original Changhe relying on Suzuki's product line, but also support the "live." However, with Suzuki's strategic changes, the balance of Suzuki in Japan apparently favors Chang'an, while in Changhe Suzuki, Japan is gradually fading out of management. Lost Suzuki product support, Beijing Automobile merger Changhe is "learning Lei Feng" move or favorable can be sought? In addition, Beiqi has the ability to transfer technology to Changhe.
At the same time, Changhe has a strong sense of self-protection. While wishing to retain autonomy in procurement, sales, and even R&D, Changan only provides financial and technical support. Obviously, in January 2012, the Changhe workers went on strike. Although Changhe and Changan each said the word, but a slap shot did not ring, Changhe in the face of desperation is not necessarily a "seeing situation" Lord. The Jiangxi Provincial Government's "over-protection" of Changhe and Changhe Auto's "independent consciousness" will all bring heavy resistance to the integration of BAIC into Changhe.
In the face of such a situation, Beijing Automotive and Changhe plans to take a look?
"Grand strategy" or "image project"?
Compared with private enterprises, although state-owned enterprises have not achieved remarkable results on their own products (especially the Jiajiao market), they can be described as frequently acting on the basis of land acquisition, from Guangzhou Auto and Changan to Beiqi, and the domestic merger of car companies. You sing me on stage." This year, BAIC's “performance†is pleasing to the eye, and it has continuously acquired and merged and restructured. It has acquired Saab’s core technology, established a Southwest base with Chongqing Yinxiang, reorganized Guangzhou Baolong to establish a South China base, added Hunan Zhuzhou Base and Hebei Huanghua Base. After the merger of "Zhenjiang Automobile", the company immediately announced the acquisition of "Changhe."
If you say that, due to the limitations of the domestic system, the merger of Zhenjiang Automobile has many advantages for Beiqi. One is to look at the geographical position, the second is to take a fancy to its "1-6" sequence of licenses, the third is the merger of small factories, small factories, the right to speak, input costs, etc. are easier, from a business point of view, BAIC mergers and Zhenjiang still have some reason. However, what is the intention of annexing Changhe?
Of course, this is definitely a topic that private companies cannot understand!
From the perspective of Xu and Yi’s big bosom, winning Changhe is nothing more than a nationwide national layout, so BAIC has strongholds in the country. This lays a solid foundation for the future development of BAIC.
However, at present, if the sub-bigger strategy is used to calculate, the planned production capacity of the self-owned brand of BAIC Group has reached 1.4 million units. However, in contrast, the production and sales volume of BAIC's own brand in 2012 was 66,000 units. Perhaps the Beiqi strategic layout itself has no problem, but BAIC does not currently support orders for sales of 1.4 million vehicles. BAIC's investment in the new production base has reached tens of billions of yuan, and there is a risk that it will become inefficient or inefficient.
What's more, the Beijing Auto merger still did not die, and there was also a "boom" in Changhe, Jiangxi.
Therefore, is Xu Heyi playing a grand strategy or an image project?
Beiqi's acquisition of Changhe, whether from the name of profit or from the future grand plan, there is no good news, why is still so persistent, so full of confidence? Perhaps there is only one explanation: The SASAC encourages mergers and reorganizations to “encourage†the Big Four automobile groups. “As long as the “big four†hats are picked, regardless of the career or the future of the group, they will benefit from the special care policy.
In 2012, the production and sales volume of Beijing Automotive reached 1.701 million units, ranking fifth in production and sales, lagging behind SAIC, Dongfeng, FAW and Changan. In the “Twelfth Five-Year Plan†period, Xu Heyi set a goal for BAIC Group to “guarantee five fights and four disputes†and strive to enter the ranks of China’s four major auto groups. So far, Beiqi is still far from this goal. Last year, the production and sales of BAIC lagged behind Changan Group, which ranked fourth, more than 200,000.
"Well, Changhe's sales in 2012 were exactly around 130,000. If you look at the figures from the numbers, as long as you grab the Changhe from Changan, it seems that Beiqi can get on the "fourth deal." In terms of words: "Beiqi's expansion of production capacity is actually a strategy for laying out the future and producing capacity first. If we want to surpass Chang'an Group, we must surpass each other in terms of layout and production capacity. â€
However, unfortunately, starting this year, after coordinating the relationship between Mazda and Ford, Changan Ford began to exert force, Ford Focus and Mavericks continued unabated, helping Changan Ford's sales in the first 9 months to increase by 67.2% year-on-year. It reached 468,400 vehicles. The new increase comes from Changan Citroen, which is the biggest gain after Changan bought Hafei and Changhe. With the high-profile endorsement of the French “Goddess†Sophio Marceau, the Citroen high-end brand DS entered China in an all-round way. PSA’s sales target for this new joint venture is that by 2015, DS will account for 3% of the Chinese market and contribute 20 10,000 sales.
It seems that Beijing Automobile will again have to buy Changan Ford?
The government's inaction and chaos
Although the auto industry does not have excess capacity such as steel, cement, electrolytic aluminum, flat glass, and ships, it can be seen from the speed with which the major manufacturers continue to build store enclosures. "The stage. Of course, the government has enough expectations for the “overcapacity†of the auto industry. However, in the face of excess vehicle capacity, what should the government do and what should not be done? Will the ultimate goal of the government be ignored by the following companies?
At the beginning, when the network had just emerged, no fewer than tens of thousands of companies were doing "portal sites." Still remembering such treacherous enterprises as 21cn, tom, 163, and 3721, but with the passage of time, only "more than ten years During the time, basically "Sina", "Tencent" and "Sohu" propped up the entire country. At first, tens of thousands of companies were doing O2O, but in the end only one "Alibaba" lived well. Today, e-commerce is still a hot industry, but in the end who will survive?
From a normal business perspective, it is normal for companies to compete with each other. Which small and micro enterprise is not full of competition now? Only a fierce competitive market can squeeze out those who are lazy or unable to excel, and re-establish market order. This is the basis of competition for business. However, why did the Chinese auto industry call for a slogan of becoming "larger and stronger" for nearly "three decades", and our so-called "big business" is still "bearing loneliness," and there is no point in what many people expect. Where are you cheering?
Obviously, Sina, Alibaba and Jingdong should be grateful that there is no competition for state-owned enterprises. Otherwise, it is estimated that there is currently no "strong enterprise" in the electronics industry.
Perhaps it is not wrong for the country to put forward the concept of "four majors and four smalls". Perhaps the country's concept of "building a million-dollar group" is not wrong. After all, with the competition in the market, only a few large-scale enterprises can resist "market risk" before they can be regarded as "international companies." However, mistakes are made. The country loves its own businesses too.
Whenever there is a sign of trouble, the problem of poor sales will force companies in their jurisdiction to purchase it. This is the same as CCTV’s exposure to Hubei Village Cadres selling “tobacco and alcoholâ€. For a face-saving project and a “red flagâ€, it is fundamental. No cost has been calculated, and no market research has been conducted. In order to clone the money, from the early "Audi" "Ford" to the present "Toyota", does Red Flag really know its own market group?
The state has promoted "four big four small" but it has encouraged mergers and acquisitions, and has not encouraged state-owned enterprises to withdraw from the market.
Therefore, as a state-owned enterprise, the acquisition of a state-owned enterprise is printing the "favorableness" of the competent department. As long as the acquisition of a state-owned enterprise is a green light, it would be extremely difficult to build a new position if it is to be expanded. Whether the merger is complete, whether it is profitable, whether it can be harmonious, and whether it can be integrated is not something the government authorities have to worry about.
This has also created a unique phenomenon in the current Chinese market. Some companies have already left the building empty, but there is still a piece of paperwork. This credential can sometimes be worth a previous title deed, which may allow the company to rejuvenate. Many people who want to enter the industry have to endure this piece of paper. Zhenjiang Motors is a good example.
The protective immunity of the children is very poor. Naturally, these children do not see the consumers, but their own parents, because they will protect themselves!
If you switch to Li Shufu, you let him spend 5 billion to develop a new product to try?
If you think this way, you suddenly realize that Mr. Xu is an expert! At the beginning, the MG dispute between SAIC Motors and Nanjing Automobile made it possible for the British to see China foolish and enjoy the benefits of fishing. The red flag is still being raised as a "panda", so it is still "tolerant to loneliness." Therefore, we also understand why the regulation of house prices will be more controlled.
However, when can such an exquisite practice be the beginning?
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