Philips product quality problems, the regulatory authorities have different opinions

Philips electronics has another quality problem! In a special inspection conducted by the Shanghai Municipal Bureau of Quality and Technical Supervision, a mosquito-killing lamp from Philips was on the black list. In recent years, the decline in Philips' overall revenue and frequent product quality issues have also caused people to be puzzled and distrustful of this former technology giant. Behind the problem is Philips' attitude towards the Chinese market. In the country, Philips is gradually abandoning the innovative, high-quality product concept, and blindly through the strategy of subtraction to maintain immediate interests, this strategy is like a fish, it is difficult to last. Product quality problems The enterprises and regulatory authorities have different opinions on the insecticide and mosquito killing in the summer. Recently, the Shanghai Municipal Bureau of Quality and Technical Supervision conducted a special supervision and spot check on the quality of electric mosquito killing products produced and sold in Shanghai. The results are shown in the spot check. Among the 70 batches of products, up to 21 batches of unqualified products, the unqualified proportion is as high as 30. One of the Philips fluorescent portable insect-removing lamps has a different view of the quality problems of the regulatory authorities and manufacturers. . According to the information disclosed by the Shanghai Municipal Bureau of Quality and Technical Supervision, the fluorescent portable insect-removing lamps of the model specification KZH506/220V~30W produced by Philips (China) Investment Co., Ltd., the product logo and description and internal wiring are not in compliance with national regulations, and Remarks on this product are of serious quality problems. However, Philips believes that this product will not affect the daily use of the user and the reliability of the product. According to Zhang Xu, the person in charge of Philips lighting products, there are two problems with the Philips Iridium lamp monitored. The signs and instructions are because the product maintenance and repair descriptions in the product description do not comply with the relevant national regulations. In the internal wiring of the electrical appliance, the color of the line is also inconsistent with the relevant national regulations. However, he stressed that the above two quality issues will not affect the daily use of users, nor will it affect product reliability. According to Zhang Xu, since this is an old product, there are not many products left in the market, so Philips quickly rectified the products on the market. However, considering that the product sales are not large, and the quality problem will not affect the reliability of the product, Philips has not announced the public channel dealers, but only informs the store and customer service staff, if there is a consumer to continue consulting, you can provide repairs. service. But the reality is not the case. By logging into a Philips franchise store in Tmall Mall, it was discovered that the products currently on sale have not undergone any rectification, and the sales staff did not know the quality problems of the products. According to the staff of the franchise store, the KZH506 mosquito killer with a price of 278 yuan is basically produced in 2012. Now there is a large amount of stock in the store, because it has never received any notice of relevant quality issues. There was no reorganization of the factory. Indulgence, regardless of the current interests of the company, Philips, which does not think that the problem is not big, does not inform the consumer. According to the first paragraph of Article 8 of the National Consumer Protection Law, consumers have the right to know the truth about the goods they purchase or use or to receive services. The insiders also disapprove of this move by Philips. Hong Shibin, executive director of the Marketing Committee of China Household Appliances Business Association, believes that when there is a quality problem with the product, no explanation is given. This is obviously not a responsible business practice. From the perspective of maintaining the corporate brand, even if Philips said that the use and reliability of the product will not be affected, it should be prompted on the official website to explain the incident, rather than doing nothing. In fact, for Philips, this treatment is not the first time. As early as 2012, the Philips rice cooker was exposed due to fraudulent origin, and the Philips rice cooker model HD3035 was marked as the production plant of Philips Zhuhai. However, the internal information of Pentium Electric Shanghai Co., Ltd. shows that the Philips HD3035 rice cooker is produced by Pentium Electric OEM. However, the Philips official did not respond to the incident that continued to ferment for several months. Philips executives have said in many public places that China is Philips' most important market, but it is not the case in practice. Lu Jianbo, deputy secretary-general of the China Electronics Chamber of Commerce, said that the issue of rice cooker origin information is exactly what Philips has deliberately avoided the issue of OEM production. In a certain sense, it shows that it does not pay enough attention to the Chinese market. Subtraction strategy The home appliance business is the first to cut Philips. The reason why the quality problems frequently occur in the Chinese market, the company does not care, the main reason is Philips' strategy in the Chinese market. Hong Shibin pointed out that Philips is no longer dominated by innovation and quality in the Chinese market, but focuses on immediate interests. With the brand effect accumulated in the past, it will benefit from rapid production through plagiarism and OEM. If the business is difficult to maintain, it will be cut immediately. As early as 2012, Philips Soymilk was sued for allegedly infringing on the invention patent of Jiuyang because of its similar product structure and structure of Jiuyang Soymilk. Subsequently, the court ruled in the first instance, ordered Philips to stop the infringement, and compensated Jiuyang for an economic loss of 1 million yuan. Subsequently, during the second trial, Philips and Jiuyang reached an agreement to pay nearly 10 million yuan to solve the five patent litigations including the patent in question. More than a decade ago, Philips TV once dominated the domestic market, but in the process of development, it has been declining for various reasons. Finally, Philips sold the TV business in China and North America until the TV service was completely split. In 2013, Philips sold its low-definition audio-visual and accessories business to Japan's Funai Electric. This situation also makes the Philips home appliance business continue to shrink. Liang Zhenpeng, a home appliance analyst, believes that Philips now focuses its main business on medical and professional lighting, while the home appliance business is a chicken-ribbed mentality. It is impossible to invest too much energy in the innovation of home appliances and the development of new technologies. It is also destined that Philips' home appliances are difficult to be long-term. Hong Shibin also said that the reason why Philips is not willing to give up the life appliance market, the reason is that the small household appliances sector has higher profits, and at this stage can also bring a lot of benefits to Philips. However, according to Philips's practices in the Chinese market, its small household electrical appliances will be surpassed by peers sooner or later, and the brand effect will be weakened, and the home appliance business may become its next target.

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Technical Data:

Model No.

TRS-020HCWa

TRS-032HCWa

TRS-035HCWa

Cooling capacity  

kW/BTU

2.0KW/7000BTU

3.2KW/11000BTU

3.5KW/12000BTU

Electric source

PH-V-Hz

220V 50Hz / 60Hz

220V 50Hz / 60Hz

220V 50Hz / 60Hz

Rated Cooling Power Input

W

1050

1380

1220

Rated Cooling Current Input

A

4.8

6.3

6.1

Working Condition

℃

`-30~45

`-30~45

`-30~45

Temperature Control Range

℃

15~35

15~35

15~35

Refrigerant

R22/R410a

R22/R410a

R22/R410a

Noise

 dB(A) 

≤50

≤50

≤50

Dimension(LxWxH)

mm

980*640*230

1060*720*365

1060*720*365

 

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