Everyone knows that wine tasting is not easy to get, because after half a century of age, whether it is color, taste or taste, it is intoxicating. More importantly, the cultural heritage accumulated during the period is other . Less than this year's wine is far from acceptable. On May 19th, Guangdong Zhaoxin Enterprise Group Co., Ltd. invited thousands of guests from industry associations, industry experts, leading talents, and Zhaoxin partners to hold the 50th anniversary celebration with the theme of glory and dreams. It has been cultivated for 50 years, from a small workshop to a small enterprise, to a modern enterprise group that integrates R&D, production, sales and import and export trade with the light and electronics industry as the main body. As a holding subsidiary of Guangdong Zhaoxin Enterprise Group Co., Ltd., which owns the entire LED industry chain, Guangdong Zhaoxin Lighting Technology Co., Ltd. (hereinafter referred to as Zhaoxin LED) is the most mellow part of the 50-year-old aging of Zhaoxin Group. And this is the advantage that other lighting companies can't match. Chaos is like a cluster, living is the greatest success. For the LED industry, this is an era of contending and arrogant. The prospects of the LED industry and Qianjing have made countless people rush. Despite some failures, it is impossible to extinguish the enthusiasm of more people entering the LED industry. For this phenomenon, Li Mingming is first and foremost affirmative. It is a very good thing for everyone to participate. It also shows that this industry is promising. At the same time, he analyzed his marketing planning experience for more than ten years. This requires that your marketing strategy plan and your plan are very accurate, otherwise you will take the road. The current situation is that many people come in, but they lack understanding of the market and the direction of industrial development is ambiguous. There is often a reason to do it. In fact, one reason is that it cannot be supported, and it can only retreat and retreat. Can persist, the more painful it is. This is actually the core issue of domestic enterprise management and marketing: there is no clear understanding of the company's market operation, management, marketing positioning, and marketing model. Zhaoxin entered the LED industry and was well thought out. Zhaoxin understands that if the 50-year precipitation is to continue, then every step of the move must be very cautious, which is also doomed to be particularly focused on business, not simply for gold. Therefore, despite the chaos in the LED industry in these years, Zhaoxin LED has not been too busy. In this competitive environment, it is best if you can live, not to say that you have any status. You have it today, and tomorrow is not necessarily there. Living is hope, you can't pull you down without giving up. I am so happy to understand that what I do is very clear, because it supports you to go this way better. Accurate positioning, the development of the largest number of areas in 2008, Zhaoxin officially entered the LED field. The precise positioning of the pan-engineering channel has enabled Zhaoxin to quickly gain a foothold in the LED industry. Its products are widely used in road lighting, indoor lighting and landscape lighting, such as Guangdong, Shanghai, Hunan, Jiangsu, and abroad such as Malaysia and India. There are many successful cases in Thailand and other places. Spain's Emhome supermarket, Nanhai Toshiba factory, Li Ning flagship store, Shanghai Yangtze River tunnel and other places have left the company's LED products. The pace of development of LED companies must go to the field of large quantity in the future. Happy to say so. It is understood that the country is currently undergoing road reconstruction to promote the application of LED street lights. According to the existing design, the service life of LED street lamps can reach 6-7 years, and the demand for LED street lamps in the future will decrease. Happy Ming revealed that in the future, Zhaoxin LED will gradually concentrate in the field of hotel and commercial complex, and other fields such as industrial lighting and road lighting will become supporting roles. Therefore, the company must develop in the direction of the largest amount of business, otherwise it will end in two days. I am pleased to see the current real estate industry as an analogy. I believe that it is commercial real estate, or affordable housing and low-rent housing. In the final analysis, it is also due to the relationship between the future. The commercial complex has people to support. If you are a simple community or a commercial house, and there is no commercial concentration area nearby to support it, it will be difficult to do it, just like a ghost town. Steady and steady, looking for the goal forward, I am happy to join Zhaoxin LED, mainly because he saw the biggest difference between Zhaoxin LED and other companies: The idea of ​​Zhaoxin LED development is very clear. What to do and how to do it, this positioning is very clear, including the marketing model is relatively fixed, only small adjustments and optimization. In this way, everyone will understand what we are doing, reduce the waste of communication and the consumption of resources. The precipitation of corporate culture in the 50 years of the company, as well as the continuation of traditional corporate culture and highly inclusive corporate management, are incomparable to other LED companies. After joining Zhaoxin LED, Happy Ming re-planned the business, development strategy and marketing route, and business model of Zhaoxin according to the form and mode of market competition in the past. What is more obvious is that Zhaoxin LED has cut into the market from the pan-engineering channel and gradually operated, deployed and penetrated into the e-commerce, circulation and retail sectors. Moreover, with the active marketing department, the brand promotion and brand influence of Zhaoxin LED has become more and more prominent in the industry. In July 2013, Zhaoxin LED began to get an electric shock and officially entered the e-commerce field. I am pleased that the e-commerce sector needs a lot of innovative marketing models, new thinking and new management models, which are slightly different from the lighting industry. Despite the differences, the business prospects of Zhaoxin LED in the e-commerce field are very good. I am pleased to say that in the future, Zhaoxin LED is also going to the middle and high-end route in terms of e-commerce. Now it is operating on a mature platform and gradually opening up itself. Establish a platform; when the domestic market offline channel layout is in place, you can enter online and offline cooperation. At the same time, the overseas market of Zhaoxin LED is also expanding. This represents the recognition of the quality of Zhaoxin LED in the international market. It is reported that in 2013, Zhaoxin LED's overseas orders were more than 30 million, and overseas orders this year are expected to be 50 million. The overseas markets that have been opened up are the United Kingdom, the United States, Southeast Asia, India, Germany and other countries and regions, as well as newly opened Central Asian countries, such as Kazakhstan. In addition, the African market has already opened to Zhaoxin LED. If Zhaoxin LED used to be a low-key thing and silently precipitated itself, now this bottle of coveted 50-year-old wine has been opened, exuding a unique and fascinating fragrance, which will surely attract more people to join us. Grand event.
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