Since the outbreak of the international financial crisis, the export of China’s auto companies has fallen significantly, and the exports of heavy truck companies have also faced challenges. How to open up the international market has become a common concern for heavy truck companies. Anhui Hualing Automobile Group's domestic sales in the first half of this year have experienced rapid growth, but the export situation is still not clear enough and the development faces many uncertainties.
Anhui Hualing Automobile Group Co., Ltd. is a subsidiary company of Anhui Xingma Automobile Group Co., Ltd. It has now formed an annual production capacity of 20,000 heavy-duty vehicles. It is an important heavy-duty automobile production R&D base in China, and it is a national key support enterprise.
According to Hualing, the company’s overseas markets grew rapidly from 2006 to 2008, but in the second half of 2008, it was affected by the financial crisis and Russia’s control over imported cars. The traditional large markets Russia, Central Asia, Middle East, Southeast Asia Exports in other overseas markets have dropped significantly. From January to June this year, Valin produced and sold 8,567 heavy trucks, a year-on-year decrease of 3.5%; while exporting 854 vehicles, the overall situation was basically the same as that of the same period of last year, but the export in the first half of the year was mainly in the digestion of orders in 2008 and was actually received. There are not many orders.
According to the analysis of the responsible person of Hualing, the first half of this year was mainly driven by the country’s investment of RMB 4 trillion, and engineering vehicles such as dump trucks, concrete mixer trucks, and bulk cement trucks grew rapidly. However, since the second half of last year, with the slowdown in economic growth, the logistics industry has been hit hard, resulting in a very large decline in logistics vehicles, a decline of more than 50%.
In 2009, Valin's operational target was 15,000 units and its export target was 3,000 units. For these two figures, Hualing believes that the overall goal can basically be achieved. However, due to the unstable market situation, the advantages and disadvantages faced by enterprises are in the same place. Therefore, there are still many difficulties and uncertainties, especially the overseas market.
As the impact of the current financial crisis is still very large, the recovery of major economies has a process, overseas markets recover relatively slowly, and the market growth is weak. The expectation of a rapid rise in exports cannot be too high. In stimulating exports, Valin has taken steps to open up new markets that are less affected by the financial crisis. It will pull down exports while driving new markets. It will also tap potentials of old customers less affected by the financial crisis and increase exports. The new product Xingjima’s export certification work is fully prepared for the second half of the year and next year’s exports. In terms of domestic sales, it is seeking cooperation with CSCEC, China Railway, and other companies, and at the same time expanding its brand influence through international auto shows and the Internet.
Faced with the current heavy truck companies are also faced with the problem of foreign companies or capital mergers and acquisitions, Hualing believes that due to high manufacturing costs, restricting the development of foreign heavy truck companies, their products in the developing country market competition The power has also been declining. The market is continuously being squeezed by China's heavy trucks, which are winning with price advantage and continuous improvement in product quality, technical content, and services. In particular, the financial crisis has exacerbated the survival crisis of foreign heavy truck companies, and the capacity of China's heavy truck market has continued to expand. Under such circumstances, in order to survive, foreign heavy-duty truck companies must rely on their own capital, technology and products to gain profits in the Chinese market, such as the cooperation between Sinotruk and Man, Fiat’s control over Hongyan, cooperation between Mercedes Benz and Foton, etc. Wait.
In addition, foreign companies can not rule out the use of mergers and acquisitions to achieve the purpose of limiting the development of heavy trucks in overseas markets.
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