During the whirlwind hours, from the 4S shop at Tianfu Road in Xiangfu Road to the Tianshui 4S shop in Zhongnan Automobile World, Xu Liuping, who is at least once a year in Hunan, sees the direction of 4S shops, sees sample layouts, looks at parts management, and looks at maintenance. In the workshop and in the customer lounge, the problem is very detailed and very real, and the dealer nodded frequently.
This deputy general manager of China Weaponry Equipment Corporation, chairman of Changan Automobile, who is good at commenting on the market competition from the subtleties, chatted about the road of China's auto brands and was full of passion. “In the field of new energy and new impetus, China is fully capable of establishing the world. This is the best opportunity for China to define the world automotive industry.†This is Xu Liuping’s grand ideal, and is also the direction Chang’an Group, one of China’s “big four†automobile groups, is currently working on.
From the current point of view, this direction is bright but there are twists and turns, but Xu Liuping said: “This is the mission of Chang’an. The creativity inspired by this mission is 147 years old (formerly Jiangnan Manufacturing Bureau) but it is still full of vigor and vitality. The mystery of Chang'an."
Take advantage of Changan speed
In the first half of this year, Changan Automobile achieved a total sales of 679,000 units, an increase of over 34% year-on-year, which is twice the average growth rate of the domestic automobile industry. Where are the reasons for Chang'an speed?
"The reason for its growth is mainly due to the implementation of the national encouragement policy for small-displacement vehicles and the introduction of the automobile-to-country policy." In Xu Liuping's view, the sales of small-displacement cars and mini-vehicles are among the entire Changan automobile market. Occupy more than 60% of sales, so benefit more. “Changan Automobile always adheres to the strategy of “wealth-based†and is highly consistent with the country’s industry development strategy. It can be said that it is following the trend.†Xu Liuping said.
Business battles such as chess, chess general trend. On December 21 last year, Premier Wen Jiabao visited Changan Automobile. Xu Liuping accompanied the Prime Minister to visit the production plant and focused on displaying Changan mini-vehicle products. He once again proposed a series of suggestions for encouraging mini vehicles to go to the countryside.
The State Council meeting on January 14 this year reviewed and in principle adopted the automobile industry restructuring and revitalization plan. Before the introduction of this policy, Changan Automobile launched the "Spring Autos to the Countryside, 100 million yuan subsidy action." "The introduction of the automobile industry adjustment and revitalization plan has provided Changan Automobile with a greater implementation space for its plan to "defeat the countryside."
Chang’an Automobile is currently implementing a distribution outlet business plan, which is to “enable distribution and service outlets in every county and every townshipâ€. “For the peasant brothers, the automobile is not only a daily necessities, but also a production material for creating wealth. Chang’an While improving the reliability and quality, we must also make the service faster and more worry-free.â€
Ocean Crossing Changan Hiking
The Chang’an auto industry has brought surprise to the industry not only because of the high-speed running of domestic beneficiary policies. At the moment when Chinese auto manufacturers are frequently blocked from entering the country, Xu Liuping has suddenly increased its capital output from this year – investing heavily in building factories abroad, especially After being based in Mexico, Xu Liuping has targeted the two major markets in the United States and Europe.
“Large companies in the world often invest more than 70% in their overseas investments. In comparison, Chang’an’s overseas strategy has only just begun.†Xu Liuping cautioned that Chang’an’s strategy of going abroad is “more stableâ€.
According to Chang'an's “8882 Strategy†specific deployment: By 2010, Changan will launch 4 of the 8 overseas models for passenger vehicles, including its own brands Changan Benben, Chang An Jiexun, Chang An Zhixiang and Changan CM8; 8 major The core markets are South Africa, Syria, Algeria, Colombia, Venezuela, Russia, Ukraine and Mexico; the eight major overseas production bases are Pakistan, Bangladesh, Egypt, Argentina, Vietnam, Iran, Ukraine and Malaysia.
In addition to establishing a joint venture, the establishment of a joint venture sales company is also a new model that Changan will take next. By expanding production capacity by 2012, overseas sales of 200,000 vehicles will be possible; from 2015 to 2020, Changan will truly enter the European and American markets through product upgrading and expansion.
At present, Changan’s US factory only assembles two light trucks. The names in the United States are Star and Champ, which are domestic “Changan Star Card†and “Changan Star Leopard†light trucks.
Xu Liuping also clearly realized that automobile companies should go out and pay particular attention to risk control, such as the risk of national policies. For example, in Russia, the tariffs and barriers to vehicle imports are large. There are also technical risks, such as European and American markets, where emission requirements and technical standards are critical.
New energy drives Changan to run
When everyone is paying attention to BYD and believes that BYD will lead China's new energy and contend with European, American and Japanese brands, this year Chang'an Automobile firstly promoted the commercialization of domestic hybrid vehicles and developed the first domestic new energy engine. The energy car Chang An Jie Xun hybrid car also announced the official listing.
In the first 20 years of reform and opening up, the thinking of China’s auto development is “market-for-technologyâ€, but in Xu Liuping’s view, China’s biggest impact on the world’s auto industry will be “China’s market must establish a standard for the worldâ€. This Chinese standard will be born in the field of new energy and new power."
“In the field of traditional power, the Chinese auto industry cannot be compared with the world's oldest manufacturers, but in the field of new energy and new power, we are on the same starting line with world-class brands.†Xu Liuping said.
"On the selection of new energy vehicle technology routes, whether it is hybrid power, fuel cells, pure electric vehicles, plug-in hybrid vehicles, or methanol and ethanol, it is impossible for them to be completed overnight. However, research and development cannot be stopped, and technological reserves must be reserved for the future. "Xu Liuping said that in the next 10 years, it will be a series of solutions that will keep pace with each other, and auto companies will continue to carry out technological upgrading of traditional vehicle power and vehicles.
“In the field of new energy vehicles, we must speed up the industrialization of hybrid vehicles. In the field of pure electric vehicles and fuel cell vehicles, we must increase research and development to seize the commanding heights in the future competition, but the ultimate choice is in the market.†Xu Liuping, Chang'an Automobiles have taken the lead in domestic R & D and industrialization of hybrid vehicles. The technology is mature, energy saving is obvious, and the cost increase is not much. However, the production capacity of some key component companies is not enough.
“But I believe that in the field of new energy and new impetus, China is fully capable of setting world standards. This is the best opportunity for China to create a definition of the world’s auto industry.†Xu Liuping said that this is also an opportunity for all Chinese automakers.
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