On the morning of April 22, 2015, Dongfeng Commercial Vehicle Co., Ltd. held an overseas dealership conference in Shanghai. At the same time as the company announced its overseas marketing organization structure, 2015 overseas business plan, overseas market sales plan, and overseas after-sales and spare parts plans, it also proposed to target 5,000 overseas sales this year.
　　
Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd., stated in the video speech that since the establishment of Dongfeng Commercial Vehicle Co., Ltd., the overseas business has entered a brand new stage, and the overseas marketing organization has also been optimized. In the next stage, efforts will be made to promote overseas business plans so that Dongfeng Commercial Vehicles can better and more quickly reach the international stage. It is hoped that the overseas distributors will join forces with Dongfeng Commercial Vehicle Co., Ltd. to further promote the Dongfeng Commercial Vehicle brand. It is believed that the overseas business of Dongfeng Commercial Vehicle will surely usher in a brighter future.
Dongfeng Commercial Vehicle Co., Ltd. deputy general manager Jean-Noel Thenault, general manager assistant Liu Licheng, and 39 countries and regions from Vietnam, Myanmar, Russia, Pakistan, Chile, Peru, Hong Kong, etc. A representative of the Dongfeng Commercial Vehicle dealer attended the meeting. Let Noel Sennot make a work report on “Overseas Strategy of Dongfeng Commercial Vehicle Co., Ltd.†and Liu Licheng presided over the meeting.
It is understood that this conference is the first overseas dealership conference held after the joint venture between Dongfeng Commercial Vehicle and Volvo. Through the interpretation of the overseas sales status and future development plans of Dongfeng Commercial Vehicle, the overseas dealers' confidence in the Dongfeng Commercial Vehicle brand has been enhanced.
Let Noel Sennot say that the mid-to-long-term strategic goal of Dongfeng Commercial Vehicles in heavy-duty overseas markets is: By 2024, overseas sales will account for 15% of China’s export sales, and Dongfeng Brand will take the lead in Chinese brands in the target market. status. In order to realize the win-win situation of the manufacturers and achieve the eternal development of the overseas business, the new dealer agreement of Dongfeng Commercial Vehicle Co., Ltd. mainly includes six aspects. That is: cooperation objectives, organization, publicity activities, performance evaluation, sales and after-sales, competitive activities.
At the meeting, Dong Dao Commercial Vehicle Co., Ltd. Minister of Overseas Markets Yang Daohua, Overseas Vehicle Sales Department Director Zhuang Yuxian, Overseas Service Support and Spare Parts Sales Minister Liu Hongsheng respectively on overseas business plans, overseas sales plans for 2015, overseas sales and spare parts plans. Introduce.
According to reports, Dongfeng Commercial Vehicles has 400 dealers and 820 service stations nationwide. From 2007 to 2014, a total of 271 overseas models were developed, of which 176 were sold. While continuously introducing and applying new technologies, the construction vehicles, such as hydropower stations and foundation pits, have also achieved overall improvements in terms of vehicle passability, air filter performance, braking performance, power performance, and bearing performance.
In the next ten years, Dongfeng Commercial Vehicle Co., Ltd. will share over 900 million U.S. dollars of spare parts market with overseas distributors. In 2015, Dongfeng Commercial Vehicle Co., Ltd. will focus on Southeast Asia, the Middle East, Africa, and Central and South America, focusing on the goal of 5,000 overseas sales, improving customer satisfaction, consolidating and enhancing the market share of products, and improving brand reputation. The market focuses on the following tasks: First, to increase sales in key markets; second, to keep up with market demand for product research and development; third, to strengthen existing network capabilities; fourth, to develop high-quality potential networks; and fifth, to realize regional product development, network management, business, and services; Localization of accessories sales personnel.
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