According to European media inautonews reported on August 14th, although 2014 was a crisis for the GM and its Chevrolet core departments, the Chevrolet brand has survived this difficult time, and sales have not been greatly affected. Everything went in an orderly manner in accordance with GM's original plan.
In February of this year, GM recalled 2.6 million vehicles due to ignition switch defects. Later, the related investigation revealed that GM had known the design flaws as early as ten years ago. In the seven months of this year, GM has been able to break the record of various car recalls and recalled 2.9 million cars in North America alone.
However, GM is still systematically withdrawing the Chevrolet brand from the European market as planned. At present, in addition to Russia, Chevrolet's dealerships in Europe have been replaced by the Opel brand, and the launch of new cars has also stopped.
Although the Chevrolet sales in the first seven months of this year increased by 2%, which is lower than the overall increase of 5% in the US auto market, it still conveyed a positive signal. Chevrolet sales director Tim Mahoney said the recall brought many Chevrolet owners back to the dealership. Some owners originally came to repair the old car, but eventually bought a new Chevrolet. Aiwei Europe’s sales in the first seven months of this year increased by 11.5% year-on-year.
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