A survey conducted by a number of leading market research companies in the field of lubricants recently showed that Shell is a leader in the market. According to the latest report released by Kline & Company, Shell’s share of the global lubricants market is at the top of the list. IpsosMORI and Harris Interactive also revealed that Shell is the preferred lubricant brand for passenger cars and heavy-duty vehicles in China, Malaysia, Thailand, Russia, and the United States (Pennzoil). Frost & Sullivan also awarded the first European Customer Value Enhancement Award to Shell in the field of automotive lubricants.
According to Ge Sibo, Executive Vice President of Global Business at Shell, “Our lube business strategy focuses on the brand and value. We have a comprehensive supply chain, a world-class brand and product portfolio, and strive to carry out technological innovation. In addition, we are dedicated to all parties and parties. Cooperation, customer-oriented, and actively respond to opportunities and challenges. While we are advancing our business, we are very pleased to learn that our strengths and achievements have been recognized by third parties.â€
Kline's 10th Annual Report on the Global Lubricants Market ("Global Lubrication Industry 2011: Market Analysis and Assessment") shows that in 2011 Shell continued to lead the market with 13% market share. Klein investigators also mentioned Shell's value-oriented business focus, effective collaboration with distributors, and the supply of natural gas synthetic oil (GTL) from Shell's Pearl project in Qatar, and talked about lubricant blending plants and R&D activities. Strategic investment. The report also describes Shell's good relationship with original equipment manufacturers (OEMs), such as Daimler, Hyundai, and Chinese OEMs.
In Klein's branded lubricants category, Shell is also a global leader. The success of the Shell brand is also confirmed by two recent end-user surveys conducted by IpsosMORI and Harris Interactive*. A direct survey of passenger car drivers found that Shell is the preferred passenger vehicle lubricant brand in China, Malaysia, Thailand, Russia, and the United States (Pennzoil).
The second direct survey of truck owners/drivers found that Shell is the preferred heavy-duty vehicle lubricant brand in China, Malaysia, Turkey, Russia and the United States.
Frost & Sullivan presented Shell with the first European “Customer Value Added Award†for automotive lubricants in 2012. Their analysts believe that Shell is leading in product quality and technical specifications, and Shell's cooperation with Ferrari brings technology advantages on the track. Shell's large number of professional technicians working in the lab and field, as well as ShellLubeMatch and ShellLubeAnalyst, have won praise. Frost & Sullivan said, “Shell continues to innovate in the lubricants market and is working with OEMs to develop custom solutions. As a result, Shell as a company not only enhances the value it provides to its customers, but also enables actual end-users to benefit from it. â€
A survey of passenger car drivers and truck drivers was conducted by Harris Interactive in the United States in the second quarter of 2012 and by IpsosMORI in all other countries mentioned.
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