Analysis: The mining area where the sales volume of engineering machinery increased against the trend

From May to June 2012, in order to explore the truest voice of the market, the China Construction Machinery Business Network’s reporters were divided into three branches, and they were used in markets such as Shandong, Shanxi, Liaoning, Guangdong, Jiangsu, Inner Mongolia, Anhui, Sichuan, Hubei and Shaanxi. A series of visits took place. Although from the beginning of the year, the entire market was immersed in an atmosphere of “slippery,” “downturn,” or even “roller coaster.” However, no matter how sluggish the market is, there are always areas where contrarian sales are growing. The mineral concentration areas represented by Shanxi and Inner Mongolia are the “things in the green,” and large-scale loaders, excavators, and other sales have been performing well, and the willingness of users to purchase has also increased.


XCMG loaders in mining <br> <br> Inner Mongolia market: construction machinery around the "mining" turn

If we say that Yunnan and other southwestern regions have performed well, sales of farmland and water conservancy projects and mineral production have been driven together. Sales in Shanxi and Inner Mongolia are entirely due to the development of mineral resources. “Large Land and Resources” is a word that every one of us is exposed to China’s geography. China is a country with a vast territory, excellent mineralization geological conditions, complete mineral resources, and abundant resources. It is a resource with its own characteristics. The major mineral resources country, its mine resources are mainly distributed in the Qinghai-Tibet Plateau, North China Plain, Yunnan-Guizhou Plain and other areas. Since the reform and opening up, according to the transfer of national policies, the major economic motive force of the western development is the surrounding mine resources. Inner Mongolia’s Baotou, Dongsheng, Ordos, and Hulunbeier are coal mine resources. With abundant geographical areas, the “ten years and ten years” of the development of the western region has brought opportunities to these regions. At the same time, the demand for construction machinery in these regions has also risen.

During this visit, a reporter from the China Construction Machinery Business Network learned that sales of large-scale loaders and large excavators for mining in the Inner Mongolia region have been outstanding, and there have even been customer queues and other machines. The reason for this has mainly benefited from the era of international market development and the rise of the Inner Mongolian market. According to reports, the "Twelfth Five-Year Plan" of the Inner Mongolia Autonomous Region has come, and the construction of minerals development, new energy projects, construction of transportation airport railways and highways, and construction of urban and township cities will require a large number of construction machinery operations. However, the abundant mineral resources are Many domestic and foreign construction machinery giants will target the primary factors in the Inner Mongolian market. In terms of market sales in 2012, Inner Mongolia is definitely a “fengshui treasureland” for Chinese construction machinery.

According to the reporter’s visit, the demand for large-scale loaders and large excavators in Baotou, Hohhot and Dongsheng in Inner Mongolia is still large. For the brands currently used, Shandong Lingong and Volvo The use of the products in the Inner Mongolia market is relatively high. 21-sun reporter has also investigated why some Volvo products have been used to investigate some customers. Most of the customers who have already purchased or bought obvious intentions have indicated that: Volvo's fuel-saving products are very effective, and after-sales service is also the customer's choice of products. Important criteria for consideration. From this point of view, the impact of the "Green Warriors" Volvo Cup National First-Hand Excavator Operator Green Fuel Challenge is not to be underestimated! Today, the Volvo Cup 2nd National Excavator Operator Green Fuel Challenge Competition has been launched in Beijing. Many players are also eager to try and believe that Volvo Construction Equipment's active implementation of fuel efficient strategies is aimed at opening up a sustainable development of the industry. The green innovation road will also win the favor of more and more customers.



Shanxi market: new customers and second-hand construction machinery go hand in hand

Different from the market in Inner Mongolia, the Shanxi market has the support of minerals, but due to multiple factors such as under-employment from January to April and real estate regulation, its sales of construction machinery products have been in the doldrums. However, after mid-April, due to the introduction of real estate policies, infrastructure construction and other projects started, the Shanxi market presented a lively scene. 21-sun reporter found in Taiyuan, a construction machinery dealer's shop, customers come to inquiry to buy products, the stream of agents said with enthusiasm, this situation is expected to continue until the end of the year.

Shanxi Province, known as the “coal capital”, is rich in mineral resources in Shanxi Province, and is famous for its use in coal. There are mainly six coal fields in Datong Coalfield, Ningwu Coalfield, Xishan Coalfield, Hedong Coalfield, Qinshui Coalfield, and Huoxi Coalfield. The coal reserves rank first in the country, and it is one of the six major coal bases with annual production of over 100 million tons in the world. The proven reserves are over 260 billion tons, accounting for one-third of the country's total. As a major mineral province, Shanxi has much earlier construction of the construction machinery market than Inner Mongolia. Compared with such an emerging market in Inner Mongolia, the high growth in Shanxi Province is the second-hand construction machinery market. Because of the higher transaction unit price and retention, second-hand construction machinery transactions are gradually considered as a new investment space by Shanxi industry players. According to statistics, the number of second-hand construction machinery and equipment in Shanxi Province is about 5,000, with a turnover of nearly 1 billion yuan. The second-hand construction machinery and equipment in the market mainly include imported, leased-out, used-selling, used-selling, and second-hand equipment that have been transformed once or several times.

During the visit, the reporter also discovered that many agents and customers are subject to the chaos and disorder of the current market of used construction machinery, and that some agents are also making ambitious changes to the development of construction machinery. There are agents reporting to 21-sun reporters: “As the heroes in troubled times, the chaos in the used construction machinery market has just given us an opportunity to standardize the market, thereby more specifically regulating the market.” Domestic Used Construction Machinery The market is gradually becoming more standardized and mature. The formulation of second-hand construction machinery market and technical specifications is conducive to improving the construction of its own industrial chain and is more conducive to the participation of domestic second-hand construction machinery in the global circulation field. I believe there is such a group of agents and users who are eagerly invested in the construction machinery industry. The future development of the construction machinery market and post-market in Shanxi is absolutely limitless!