Xinhuanet Guangxi Channel August 13th (Reporter Liu Wei Xiong Yanhao) Yuchai Group, the largest diesel engine manufacturer in China, has concurrently carried out multiple operations in recent years. It actively participates in domestic and international market competitions and seeks to develop new heights. In the first half of this year, the company witnessed a multi-polar, all-encompassing growth and a stagnant development. The Group’s accumulated tax-inclusive sales revenue was 8.908 billion yuan, a year-on-year increase of 19.01%. Sales of engine blocks exceeded 260,000 units, a year-on-year increase of 32.59%; sales of construction machinery units increased by 33.44% year-on-year; sales of special-purpose vehicles rose 107.28% year-on-year; sales of auto parts units increased 21.11% year-on-year; Growth of 22%; sales revenue of lubricants and chemicals segment increased by 11.48% year-on-year.
According to Yu Ping, Chairman of Yuchai Group, Yuchai plans to use 3 years to "rebuild a Yuchai," which means that in 2008, it will achieve a group sales revenue of 20 billion yuan, strive for a breakthrough of 35 billion yuan in 2010, and strive to achieve export within 5 years. The volume reached 30% of the annual sales volume and sales volume, achieving the internationalization of Yuchai brand, internationalization of products, and internationalization of production bases.
In the traditional engine segment, Yuchai established the core concept of “Green Development, Harmony and Win-Winâ€, led the trend in the technological innovation of domestic automotive power systems, and achieved the first five: taking the lead in supporting domestic systems and taking the lead in proposing electronically controlled combination pumps. It was applied to the concept of medium and light diesel engines and was the first to put on after-sales diagnostic equipment. It took the lead in achieving self-calibration and pioneered and promoted SCR technology for heavy-duty diesel engines. Leading product technology demonstrates competitive advantage, mainly reflected in: breakthrough in low-emission energy-saving technologies, 2-3 years in advance to the market to meet the emission requirements of various stages of the product, the birth of the first Chinese-owned European brand 4 engine; YC6G put into service The development of advanced superchargers in China; the establishment of quality benchmarks for domestic engines, driving the progress of the auto parts industry, becoming the world's largest urban LPG engine supplier.
Leading product technology and marketing model and method innovation make Yuchai's mature five product platforms and 11 series engines fully competitive in this year's market competition: the truck segment increased by 52% year-on-year, and the passenger car segment increased by 50.6% year-on-year. The electricity sector increased by 29.7% year-on-year; Yuchai's domestic Euro 4 engines entered Beijing in batches, becoming the biggest bright spot in China's passenger car market this year; Dongfeng and XGMA's heavy machine promotion projects are highly effective; 6M promotion has a strong momentum; highway trucks and Euro 3 passenger car markets have achieved Major breakthroughs have become a new rapid growth point this year; overseas markets have enjoyed rapid successes, and in particular, the European 3 and 4W diesel engines have made significant progress in the Russian market, the Euro 3 engines have achieved bulk supply to foreign countries, and the Vietnamese market has seen rapid growth in exports of light-card 4108 exports. In the first half of the year, it exceeded the full year of last year; product application and development promoted active development, strengthened closed-loop development and service, and improved the success rate of new product launches. In the first half of the year, a total of 321 new models were developed and market opportunities were seized.
The business sectors such as construction machinery, auto parts, special vehicles, and logistics have embarked on the fast track of rapid development and have become an important force for the development of Yuchai. The construction machinery segment, centered on strong sales promotion, focused on quality improvement and cost improvement, and strengthened its strength by increasing new product development efforts, optimizing product performance, and implementing brand management and “Gold Service†initiatives. Yuchai Excavator won the title of “China's Construction Machinery Industry Most Influential Brand†in 2006. On the export side, while consolidating the existing European and American markets, Yuchai actively explores new markets such as Central and South America and North Africa and continues to maintain its position as the No. 1 exporter of hydraulic excavators below 15 tons.
The special car segment adopts strategies such as “marketing network, strong support for order pull, technical management re-standardization, quality management upgrading, cost reduction and full participation, performance management structure†and other strategies to build product variety, quality, and price Advantages: With the help of the sales service network of diesel engine plates, the market has expanded rapidly.
On the basis of grasping technological innovation, improving quality and reducing costs, the auto parts sector will continue to exert its brand effect, expand internal and external cooperation, expand new projects, extend the industrial chain, create new advantages, and further increase the external supporting volume and market share. , to achieve sales of nearly 300 million yuan.
Yuchai Logistics has used Yuchai machinery to sell its goods throughout the country. From the transportation of basic arterial lines to the more difficult and more profitable LTL cargo transportation, it has so far opened Guangxi to North China, Guangxi to East China, and Guangxi to Central China. The Guangxi-Northwest, Guangxi-Southwest, Guangxi-Guangdong and other cargo transportation lines have become the modern logistics enterprises with the most inter-provincial transportation routes, the longest transport distance, and the largest freight volume in Guangxi. They have integrated the development trend of ASEAN and won 2007 China's top 100 road transport companies ranked second, "China's road transport market, customer satisfaction with the first brand" and other honors. (Finish)
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007
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