Yuchai's multi-plate linkage creates new heights for development


Xinhuanet Guangxi Channel August 8th (Reporter Liu Wei Xiong Yanhao) China's largest diesel Engine manufacturing company - Yuchai Group in recent years to "green development, harmony and win-win" as the core concept, multi-plate linkage, and promote the sustainable and healthy development of enterprises , The operating performance has grown steadily.

It is understood that in the first half of this year, Yuchai Group realized a total tax revenue of 8.908 billion yuan, an increase of 19.01%. The company's multi-polar and all-encompassing growth and development stamina were satisfactory: sales of engine blocks exceeded 260,000 units, a year-on-year increase of 32.59%; sales of construction machinery units rose 33.44% year-on-year; sales of special-purpose vehicle units rose 107.0%. 28%; sales of automotive parts and components segment increased 21.11% year-on-year; revenue from the logistics segment increased by 22% year-on-year; sales revenue of the lubricants and chemicals segment increased by 11.48% year-on-year.

Yuchai plans to “rebuild a Yuchai” in 3 years, that is, to realize sales revenue of 20 billion yuan for the Group in 2008, strive to exceed 35 billion yuan in 2010, and strive to achieve export volume of 30% of annual sales and sales for 5 years. To achieve internationalization of Yuchai brand, internationalization of products, and internationalization of production bases.

- Engine Segment: Leading Products Shows Competitive Advantage

As the largest diesel engine manufacturer in China, Yuchai has established the core concept of “Green Development, Harmony and Win-Win”. It leads the trend in the technological innovation of domestic automotive power systems and has achieved the first five: taking the lead in supporting home-grown systems and taking the lead in electronic control. The combination pump was applied to the concept of medium and light diesel engines and was the first to put on after-sales diagnostic equipment. It took the lead in achieving self-calibration and pioneered and promoted heavy-duty diesel engine SCR technology. Contributed to the industry, mainly reflected in: breakthrough in low-emission energy-saving technologies, 2-3 years in advance to the market to meet the emission requirements of various stages of the product; YC6G's launch contributed to the development of advanced supercharger in China; establish a domestic engine The quality benchmarks have driven the progress of the automotive parts industry.

Leading product technology shows that Yuchai’s strategic vision is in line with the national energy-saving emission reduction and other related policies. Since the beginning of this year, Yuchai’s engine sales and service have highlighted the annual theme of “professional branding and service creation value”, seizing opportunities, dare to take advantage of the sword, and actively implementing the heavy machine market battle, the defense market of the middle machine market, and the scale war of the light machine market. 3 The four major battles, such as the battle for market, seize the market with the advantages of products and services. Yuchai Service embodies three major features: “The Eight Great Satisfaction” service platforms keep up with the needs of users; “One-stop” personalized service quickly resolves the worries of the host plants and large users; the satisfaction of the service system’s satisfaction will be cold and The language is blunt and the behavior is unreasonable. The three alleged indicators are set to zero. Yuchai’s three special services have won universal recognition from users, and special services such as the summer theme collection service, Xiagong special service and Dongfeng Hercules service have achieved good results, and the overall satisfaction level has increased. In terms of cooperation, the company has built a marketing platform with domestic auto companies so that each series of products will gain new market opportunities and connect with customers efficiently. Together, they will strengthen the attention to policy changes and new products, and do a good job in market promotion and market visits. Advertising, after-sales service, etc., to achieve the market's control of the advance, and customers 1 +1 greater than 2 in a harmonious and win-win situation.

Leading product technology and marketing model and method innovation make Yuchai's mature five product platforms and 11 series engines fully competitive in this year's market competition: Truck segment increased 52% year-on-year, and passenger car segment increased 50.6% year-on-year Shipbuilding sector increased by 29.7% year-on-year; Yuchai's domestic Euro 4 engines entered Beijing in batches, becoming the biggest bright spot in China's passenger car market this year; Dongfeng and XGMA's heavy machine promotion projects are highly effective, and 6M's promotion is gaining momentum; highway trucks, and Europe 3 The passenger car market has achieved a major breakthrough and this year has become a new fast-growing point; overseas markets have enjoyed rapid success, especially the European 3 and 4W diesel engines have made significant progress in the Russian market, the Euro 3 engines have achieved bulk supply to foreign countries, and the Vietnamese market has seen an increase in light-card 4108 exports. Rapidly, export volume exceeded the previous year's full year in the first half of the year; product application development promotes active development, strengthens closed-loop development and service, and increases the success rate of new product launches. In the first half of the year, it developed 321 new models and seized market opportunities. At the same time, Yuchai also consciously adjusted the model sales structure, which made a pleasant change in the sales structure of the first half of the model, and the operational benefits of the company were significantly improved.

The Yuchai production system has strengthened internal management, strengthened horizontal communication, paid close attention to order management, and scientifically and rationally scheduled production, resulting in a rapid on-site response capability and rapid and accurate production capabilities, and efficiently ensuring the promised output according to orders. In the peak season of sales, each production plant combines its own production capacity and organizes its production every day according to the 24-hour operation mode. The majority of cadres and staff members put the interests of the enterprise first, knowledge of the general situation, major bureaus, and high efforts. They vividly demonstrated the iron military style of the creative labor groups and accomplished the arduous production tasks.

In the first half of the year, the technical quality system was also highlighted by highlights: 44 newly-developed basic engines; the consistent development and confirmation of the Euro 4 emission standard engine was completed, leading the domestic counterparts; the Euro 3 engine passed the Russian certification; 34 patents were authorized, Yuchai’s patented new product sales accounted for 40% of total sales; Euro 3 and Euro 4 combustion development capabilities have been greatly improved; test and development time has been shortened to one month; technology has reduced costs by more than 100 projects, and cost reductions have achieved significant results. More than 50% of the annual target; from January to May, the three-packet compensation for monthly average sales of millions of yuan decreased by 20% year-on-year, a decrease of 24% from the whole year of 2006, and the decline rate far exceeded the target set at the beginning of the year. The engine quality project also boosted the overall quality of parts and components. The passing rate of incoming inspections continued to increase, reaching 96.16%.

-- Major business segments such as construction machinery and auto parts have become important forces

The construction machinery sector, centered on strong promotions, focuses on quality improvement and cost improvement. The company’s strength has been greatly enhanced by increasing new product development efforts, optimizing product performance, and implementing brand management and “gold service” initiatives. Yuchai Brand Excavator was awarded the title of "China's Most Influential Brand in Construction Machinery Industry" in 2006; awarded the title of "Advanced Enterprise in Implementing High Performance Model in Guangxi in 2007" by Guangxi Quality Association; the company's technology center was granted by the Science and Technology Department of Guangxi District. "Guangxi Small and Medium-sized Construction Machinery Engineering Technology Research Center"; YC35SR/55SR/75SR tailless hydraulic excavator was listed in the Guangxi technological innovation project; YC60 hydraulic excavator won the "2006 China Construction Machinery Annual Product TOP50" honorary title; "YC25 The "30/40/60 hydraulic excavator" project won the award of autonomous region scientific and technological achievements; the excavator crawler frame bolt positioning long slot (that is, adjustable chassis) has successfully passed the review of the State Intellectual Property Office and was granted a utility model patent. In terms of exports, while consolidating the existing European and American markets, it actively explored new markets such as Central and South America and North Africa, and continued to maintain its position as the No. 1 exporter of hydraulic excavators below 15 tons.

The special vehicle segment adopts strategies such as “marketing network, strong support for order pull, technical management re-standardization, quality management upgrading, cost reduction and full participation, performance management system” and other strategies to build product variety, quality, and price Advantages: With the help of the sales service network of diesel engine plates, the market has expanded rapidly. In the first half of this year, this sector not only broke through the blank point of the Gansu market, but also broke the record of zero market share in several cities in Chongqing, Guangdong, and Shaanxi provinces. In the first half of the year, 39 garbage disposal stations were sold, and 228 sanitation vehicles were sold. , a year-on-year increase of 256%. In June, it also won the procurement tender for 79 garbage transfer stations in Beijing.

On the basis of grasping technological innovation, improving quality and reducing costs, the auto parts sector will continue to exert its brand effect, expand internal and external cooperation, expand new projects, extend the industrial chain, create new advantages, and further increase the external supporting volume and market share. , to achieve sales of nearly 300 million yuan. Jinchuang Company increased the matching amount with Yuchai Corporation and its sales revenue increased significantly, which was an increase of 56.34% over the same period of last year. Bonnet Electric has developed seven kinds of generators and four types of starters to enhance the capabilities of the supporting stock companies and form new economic growth points. The company successfully introduced the Aobo Motor project and set up a branch office in Nanning to undertake special steel structural parts for the company. It also focused on developing and competing for the three major steel structures of the engineering company to achieve expansion of production and sales. Hainan entered the 4108 product supporting market of the power company and developed 2108 product support to form a batch supply. Tongji Company cooperates with Zhejiang Merchants to develop new projects.

Yuchai Logistics is good at using the advantage of Yuchai machinery to supply goods to all parts of the country, from the development of the transportation of basic arter to the more difficult and more profitable LTL cargo transportation. So far, it has opened Guangxi to North China, Guangxi to East China, and Guangxi to Central China. From Guangxi to the northwest, from Guangxi to the southwest, from Guangxi to Guangdong, many cargo transportation lines have become the modern logistics enterprises in which Guangxi has the largest number of inter-provincial transportation routes, the longest distances, and the largest freight volume. It has been integrated into the ASEAN development trend and won 2007. "China's top 100 road transport companies ranked second" "China's road transport market customer satisfaction with the first brand" and other honors.
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007


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