Photo of Zhengxin Tire Participants The Italian AUTOPROMOTEC exhibition has more than 50 years of history. It is a commercial platform integrating advanced technology, innovation, new products and market opportunities. Each exhibition will attract manufacturers from all over the world to set up the exhibition. It has become an important exhibition for many parts and components manufacturers to expand the European auto parts business channel. It is one of the high-quality and high-impact professional auto parts and tires exhibitions in Europe.
In recent years, the tire industry is highly competitive. International brands are relying on resources, technology, and brand advantages, accelerating the international marketing process, and improving brand competitiveness. It is understood that, as a tire brand with a history of 50 years, Zhengxin Tire has continued to pay attention to the development trends and changes in the international market over the years. From product research and development, technology investment, to the promotion of sports marketing models such as the official partner of Ajax in the Netherlands, and participation in international exhibitions for brand and product promotion, it is a powerful measure for Zhengxin Tire to achieve internationalized brand marketing.
Zhengxin Tire Booth
At the exhibition site, Zhengxin Tire displayed a number of products including all-steel passenger car tires and positive new car tires in the European market, including MD-A1 for star products and AD-R8 for 2017.
Zhengxin Tire Show Products
It is worth mentioning that Zhengxin Tire and the two foreign official websites have also been on-line during the show. This also means that more foreign customers in the future can use Zhengxin International official website to more easily understand Zhengxin Tire and its product information.
At present, Zhengxin Tire has 5 R&D centers and 17 production bases in the world. It spans five continents and employs more than 30,000 people. The products are sold in more than 180 countries and regions. The mature distribution network system and rich product line make it more dominant in promoting the international brand marketing process. In 2017, Brand New tires were on the list of “The most valuable tyre brands of 2017†published by Brand Finance, a British brand assessment agency.
In the future, as Zhengxin Tire's internationalized brand marketing process continues to advance, it will be able to bring more quality tire products and professional service experience to more domestic and foreign consumer groups, creating higher value for customers.
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