The MPV market in March was full of red, and all models have achieved different degrees of growth. Among them, scenery 330, Ling Zhi and Rui Feng increased rapidly. In the high-end models, the GL8 and Odyssey have doubled in sales volume and recovered to their normal levels on the basis of the previous sharp decline.
After the downturn in the first two months of this year, the MPV market began to show signs of improvement in March. Although it is still declining year-on-year, it has seen a larger increase compared to the previous month. In March, the sales volume of MPVs was 199,300, an increase of 34.69% month-on-month, and a decrease of 14.93% year-on-year. The National Passenger Vehicle Market Information Association pointed out that March was the beginning of a year of agricultural and business activities. Although the MPV market has improved, the growth is not strong, reflecting the current pressure on the auto market.
From a month-on-month perspective, the MPV market in March was full of red, and all models have achieved different degrees of growth. Among them, scenery 330, Ling Zhi and Rui Feng increased rapidly. In the high-end models, the GL8 and Odyssey have doubled in sales volume and recovered to their normal levels on the basis of the previous sharp decline.
In the same way as the market as a whole, in the first quarter of this year, the sales volume of Wuling Hongguang and Baojun 730 both declined compared to last year. However, the strength of Wuling Hongguang and Baojun 730 is still strong, and the growth rate of both models in March was higher than 20%. Wuling's adversary's Wuling has a hint of "all the ancient saints are lonely", and then turned their attention to the SUV market. It is understood that the Wuling brand will soon launch the first SUV at the Shanghai Auto Show.
Compared to SAIC-GM-Wuling’s “lonelynessâ€, Chang’an is “hard-workingâ€. Based on the forefront of Onofox and Auchan in the forefront of the MPV market, ChangAn is about to usher in yet another brand new MPV. Ling Xuan, who is working on the compact home MPV market, will bring new growth points to Chang'an. It is reported that Ling Xuan will be officially listed in June this year.
At the same time, the overall strength of Ono and Auchan cannot be ignored. Among them, Ono has maintained its growth momentum in the first quarter of this year. In March, Ono sold 16,500 units, an increase of 27.3% from the previous quarter. However, its status has not yet returned to the level of the same period last year.
After a period of “turmoil†in February, Auchan’s performance has been stable. In March, sales volume has recovered, and the growth rate has reached 26.6%. It has been listed on Auchan for one year. Maintaining a good market competitiveness is a key issue for Auchan. Auchan has already realized this. China Economic Net learned that at this year's Shanghai auto show, Changan will launch the Auchan A800, equipped with a 1.5T engine. The rich configuration will further improve Auchan's overall strength.
In March, among the mainstream models, there were landscapes 330, Lingzhi, and Ruifeng. Among them, Scenery 330 sold nearly 10,000 vehicles, up 51.1% from the previous quarter. Lingzhi’s growth rate was 31.7%. Hou Hongwu, deputy general manager of Dongfeng Liuqi Passenger Car Sales Co., said in an interview that next, Ling Zhi will transfer to the home-based route. After this, Ling Zhi or will break through the existing MPV market position.
In addition, in March, high-end MPV models recovered seriously. Among them, the sales volume of GL8 has doubled compared to the previous month. After the Odyssey performed poorly in February, the chain also achieved greater growth and returned to normal levels. In addition, Allen and Touran both picked up in March. After the February downturn, the high-end MPV model finally rejuvenated.
It is worth mentioning that, at this year's Shanghai Auto Show, the release of multiple models will reveal the layout of various car companies in the MPV market. Among them, Geely's first MPV concept car will debut in this auto show. With the highlight of policy advantages and further refinement of consumer demand, the MPV market will have full vitality and market competition will also intensify.
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