"Do not rely on 4S shop entity sales, the mouse is a little bit, the car is sent to the home", car pure network sales is not a dream. After 7 days no reason to return the car, Xinglang lifetime maintenance-free, on May 28, GAC Gio announced that the first boutique car E Mei just listed will achieve a pure network marketing model, this revolutionary initiative will undoubtedly be a car e-commerce Leading into a whole new phase.
Some people use the pure network sales of GAC Gonow E-American cars to be called "Apple" to build the automobile industry. Consumers can easily purchase a car with just a few mouse clicks. This new e-commerce car purchase method has opened a new page in domestic car marketing, which will undoubtedly have an important impact on car marketing. However, compared with major international automobile manufacturers, the development of e-commerce in China's auto companies is still in its infancy. There is no close connection between the automobile manufacturer and the end customer of the automobile with the network as the link. Strictly speaking, the domestic automobile e-commerce is not in the full sense of the automobile e-commerce, and is still in the exploration stage.
Emei's pure online sales model is different from the online car-watching, booking, and ordering, and then to the 4S shop to buy a car model, but like the SAIC Group car enjoy network, consumers can complete all online transactions, the last 4S The store has all the formalities and direct delivery to the door, and the difference between this form and the car enjoyment network is that GAC Gio will establish an e-commerce back-end management platform and seamlessly connect with the front-end portal network marketing platform. Will have Tmall, car business exchange, Che Yitong, etc. into a strong Internet marketing alliance service guarantee. In the future, consumers who buy a car online like the convenience of online shopping for a mobile phone will be realized here at GAC Gonow.
The true meaning of E-mei's pure online sales model is not limited to providing convenience to consumers. More importantly, pure online sales omits the intermediate links and gives dealers profits to consumers, so the price of products is lower, and manufacturers only give dealers. Cars and delivery subsidies, so the car price is absolutely competitive, that is, online sales have a competitive advantage over traditional 4S sales. The pure net sales model gives the dealers profits to the consumers, and the manufacturers will give the dealers a subsidy for picking up the cars and delivering the cars. Therefore, the GAC E-E-Class will have a strong competitive price. This kind of pure online sales mode, for dealers, there is no financial pressure, no inventory, manufacturers will not press the warehouse, as long as the door is delivered, the dealer can enjoy the factory subsidy, it can be said that it is worry-free to make money; For consumers, because online sales exclude dealers' intermediate profits, consumers buy cars cheaper, and there are no price traps. The price of cars is the online public price. Consumers don't have to talk about prices, which is purely a “priceâ€. It can be said that the pure online sales model is quick and easy, saves money and worry, and has more advantages than traditional 4S shop sales.
It is understood that the price of various models of E beauty; 1.6L comfortable MT price of 69,800 yuan; 1.6L luxury MT price of 78,800 yuan. The 1.6L premium AT is priced at 96,800 yuan. E-car pure online sales model will be piloted in Shandong and Guangdong markets. GAC-Jiao has established Shandong and Guangdong business centers to provide strong channels, management and service guarantees for the promotion of new car marketing. GAC Gonow E will continue the “new quality, heart serviceâ€, and the car users will also enjoy the “7 days no reason to return the car†launched by GAC Gonow. For the online sales model of GAC Gonow E, GAC Gonow will also introduce a set of measures to ensure network security and after-sales service.
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