It is difficult to attract business, and it is even harder to recruit good business. It has become the biggest problem for small and medium-sized lighting companies in channel expansion. Enterprises either cannot recruit suitable or powerful dealers, or they have limited dealer loyalty and distribution power. As a result, the terminal products are weak in sales. Some enterprises have even explored the market for three or five years and still have not established a perfect sales network.
Investment is still very difficult. Even if small and medium-sized lighting companies are serious about making goods, but because the company has no reputation, the products have no brand power. Although there are advantages in price and policy, in the environment of shopping malls where the homogenization of goods and the competition are becoming increasingly hot, Investment promotion is still very difficult.
Network expansion is even more difficult. Many small and medium-sized lighting companies have not carefully thought about how to plan after launching lighting products. First, start the point shopping mall, which way to start, what type of dealers to recruit, but as long as they can find customers, It is OK to pay for shipments. As a result, many malls have no follow-up service guidance. Many dealers are just dying. When they start the mall again, there are many problems left over and the network expansion is more difficult.
Simply imitating the famous brand goods is the source of everything. As long as the products with clear market positioning and meeting the needs of consumers can be recognized and accepted by consumers. In fact, many small and medium-sized lighting companies simply imitate the famous brand, the so-called cottage civilization. Whenever a brand succeeds, there will be a large number of small lighting companies that will quickly imitate, even stealing the columns for false.
The conditions are not mature because of the small scale of the enterprise and the immature conditions in all aspects. It is difficult to recruit the excellent sales staff in the industry. Many salesmen from small and medium-sized lighting enterprises in townships are even farmers who have been trained to wash their feet in the field. There is no sense of demeaning, just professional things or professional people can do well.
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