If 2012 is called the end of the world, 2013 is a new beginning, and it is also true for the automotive industry. From Tornado Tesla and BMW i3 to open a new era of electric vehicles, to the Chinese auto companies for the first time close to the entry into the multinational giants, and even China's auto production and sales broke the first 20 million mark, all without exception start a new picture, depicting a new starting point. Here, we will take a look at the top 10 news of the global automotive industry in one year, and present the year 2013 with new ideas and storms.
First, Dongfeng Motors or China’s Peugeot Citroen’s participation in China’s auto giants affects the global, industry, or landscape
Overview of the incident: Dongfeng Motor and Peugeot Citroën started negotiations to share nearly 20% of the shares, get the latter's technical support, or with the French government as the largest shareholder of Peugeot, Peugeot family will lose control. At the same time, GM sold off its equity stake in PSA Peugeot Citroën and cut its cooperation with new car projects. The partnership is facing a cooling crisis.
Comments: Chinese car companies are expected to participate in the control of multinational giants for the first time. Although they are not absolutely controlling, they will still be a huge leap. Although there are still distances between the big auto countries and the auto powers, it is gratifying that the right to speak in the auto industry began to tilt toward China. The dream of “market-for-technology†was slowly being pushed forward by capitalists.
On the other hand, last year's sensational global GM-Peugeot alliance did not make any significant progress in car-to-business relations. After all the ups and downs, it will face a dilute crisis and may rewrite the industry landscape again.
2. Volkswagen launched many recalls of public pressure on DSG due to DSG failures in the world. The technical route will be questioned in the future.
Event Overview: Due to the hidden dangers of the seven-speed DSG dry dual-clutch transmission, this year Volkswagen launched several recalls in several countries around the world, involving dozens of models with millions of cars. Among them, the recall in the Chinese market was the largest and most influential. In November, 640,000 vehicles hit a single recall high in China.
Comments: China, Japan, South Korea, Australia, and the United States ... The public successively recalled DSG vehicles with potential safety hazards in multiple markets. For a time, "DSG" became a sensitive word for the public to discuss and avoid the public. As this year’s newest sales champion in China, VW’s dominant position in China is not entirely proportional to its reputation and corporate image. It faces pressure from public opinion to implement recalls and fuel DSG fever.
The public DSG incident has left us with many questions so far: Will the public's position in China be shaken in the long term? Will Volkswagen develop a 10-speed DSG, does it mean wrong choice? The answers to these questions in the future will be further clarified over time.
Third, Tesla from the fire to the fire, the stock price has risen sharply and electric cars have been "approached", but not completely "walking in"
Summary of events: In the context of widespread losses or failures of electric vehicle companies, Tesla took the lead in the first quarter of this year to achieve profitability and come to the fore. Its share price once soared four times, its market value surpassed many large-scale automobile enterprises, and the global "Tezira whirlwind" set off. In October, Tesla’s ModelS model fired four times, again causing public questioning about electric vehicles. Tesla’s share price plummeted.
Comments: Tesla staged the biggest ups and downs in the auto industry this year. Although "Teslager" is closely related to CEO Marsk's boldly innovative concept and operational strategy, the trend of energy conservation and environmental protection is the fundamental concern of electric vehicles. Today, as environmental protection claims are rising, new energy vehicles attract many eyeballs. The progress made by Tesla was particularly outstanding in the case of failure. The Tesla whirlwind and the BMW i3 heat all made preparations for other losers.
However, electric vehicles have not yet been thoroughly understood and accepted by consumers. Even when Tesla’s reputation is in full swing, doubts and perplexities about risks are still lurking. Although Musk's interpretation of the fire accident case can be called a model of public relations propaganda, after all, the psychological distance of electric vehicles makes the public unable to concentrate. The electric car industry is approaching, but it has not yet completely entered the crowd.
Fourth, the European auto market stopped falling to stabilize the macroeconomic improvement, ease the sovereign debt crisis
Event Overview: In the second half of 2011, the European auto market began to be sluggish. In 2012, the sovereign debt crisis became a lingering cloud over the auto market. This year, Europe gradually saw the light. First, in April and July, the use of seasonal factors to achieve the nominal fall growth, the second half of the year has been climbing for the third consecutive month.
Comment: The sovereign debt crisis has become a nightmare for Europe and the world last year. In essence, the auto market performance is actually a concrete representation of macroeconomics in a field. The European sovereign debt crisis gradually eased and the economy began to recover, providing the basis for the recovery of car sales. According to forecast, 2014 is expected to be the year in which the European automobile market really got out of the downturn.
Seemingly passive and inevitable, the ease of pressure in the European auto market is still burying many variables: whether multinational car companies will shift more energy and investment to Europe? What impact will it have on the Chinese market? Great Wall has begun to sell cars in Italy. Does the improvement in the European market mean that Chinese auto companies will have more opportunities to go out?
Fifth, auto-pilot technology is hot, many companies have announced plans to develop autonomous driving will lead to technological progress and become the direction of development
Overview of the incident: This year's auto-pilot technology is heating up. Not only are multinational giants such as GM, Ford, Nissan, and Renault announced plans for development, Tesla electric cars are interested in collaborating with Google, the autopilot technology leader. Parts manufacturer China is also in alliance with BMW. Developed a self-driving car.
Comments: Vehicle companies, parts companies and IT companies competed to develop autonomous driving technology and reached a climax in 2013. The application mode, positioning, and practical nodes of autopilot technology are still controversial. However, it is undeniable that the improvement of automation is the future development direction and will bring great convenience to consumers. Automobile autopilot is closely related to sensors, safety and other fields. The realization of the autopilot ability is also an improvement in the other fields mentioned above.
China has realized the importance of autonomous driving. The content of cooperation between SAIC and SAIC includes unmanned driving. China's entire vehicle industry should also be aware of it and follow the trend of the world in the field of technology.
Sixth, the European 2020 emission standard was initially released, and the path of environmental protection was compromised due to opposition from Germany, but it will eventually move forward.
Overview of the incident: The European Union proposed that the average carbon dioxide emission of automobiles by the year 2020 should not exceed 95 g/km, which poses a threat to German car manufacturers, which produce large displacement luxury cars. The German government has repeatedly expressed its opposition and has thrown a compromise. The EU has repeatedly delayed the implementation of the new regulatory node, and finally compromised by postponing one-year implementation and calculation of "super points."
Comments: According to the conversion criteria, the equivalent fuel consumption of 95 g/kilometer is 4 liters per 100 kilometers. This standard exceeds the fuel consumption standards of China and the United States in 2020-2025. The severity of the new European emission regulations is evident. The position of Germany in the European Union and the particularity of German car companies also led to a series of twists and turns. A similar situation can be seen in the US 2025CAFE fuel consumption standard game difficult.
Environmental protection is an inevitable direction for the development of the automotive industry. The tightening of new standards for emissions and fuel consumption has become a general trend. The long-term well-being of all mankind should be higher than the immediate interests of car companies and consumers. It can be predicted that the road to environmental protection will not be even. However, we will finally move forward in the ups and downs.
VII. GM Ford announced the development of new development goals for 9- and 10-speed transmissions in the future.
Event Overview: General Motors and Ford signed an agreement this year that will develop 9-speed and 10-speed automatic transmissions. Both companies will perform their duties and are expected to apply after 2015. Starting last year, Volkswagen, Hyundai, and other companies also announced plans to develop a 10-speed transmission.
The analyst agency estimated that of the 15.8 million vehicles in North America in 2013, 850,000 will use an 8-speed gearbox and 80,000 will use a 9-speed gearbox; by 2018, the sales volume is expected to be 18.4 million, and the 8-speed gearbox will be 2.5 million. There are 2.75 million 9-speed gearboxes and 1.3 million 10-speed gearboxes.
Comments: The increase in gearbox progression is mainly conducive to fuel economy and power output smoothness. However, considering that the increase in the number of stages will bring complexity and difficulty in assembly, passenger vehicle gearboxes are unlikely to exceed 10 speeds.
The two giant car companies in the United States work hand in hand to show the degree of emphasis. Currently, 9- and 10-speed gearbox technology is mainly in the hands of component manufacturers. For example, the 9-speed gearbox used by Chrysler is from ZF. It is also reasonable for OEMs to consider their own transmission technology. Both Volkswagen and Hyundai have announced that they will develop a 10-speed automatic transmission. The addition of GM and Ford will further drive the development trend of the industry.
8. The development of the automobile industry in the Detroit Motor City, where the United States is responsible for bankruptcy, must pay attention to balance
Summary of events: On July 18, 2013, Detroit, the “city of carsâ€, formally filed for bankruptcy protection with US$18 billion in debt, and became the largest bankrupt city in US history. According to relevant sources, Detroit's bankruptcy has no essential influence on the American car business, and the 2014 Detroit Auto Show will also be held as usual.
Comments: Detroit bankruptcy has symbolic significance and has become a witness to the rise and fall of US manufacturing. The subprime mortgage crisis hit the U.S. automotive industry, and the manufacturing base layout shuffled. Today, the main car manufacturers in U.S. cars are basically located outside of Detroit, leaving the sacred site of the automobile no longer alive. In addition, the U.S. Auto Workers’ Union is too tough and the auto industry’s high welfare system is undoubtedly worse in the context of a business downturn.
Nowadays, many cities in China are building automobile cities. However, with the bankruptcy of Detroit, the “China Detroit†argument has fallen out of favor. We can learn from the Detroit case. The development of the automobile industry should focus on the balance, and the interests of automobile practitioners, car companies and local tripartite parties also need to be properly coordinated.
IX. Chrysler prepares for IPO, Fiat completes acquisition of blocked seventh-largest group merger and change
Overview of the incident: Fiat plans to acquire 100% of Chrysler, raising $10 billion for this purpose. This year it was close to completing the acquisition. However, the disagreement on the equity price caused Fiat to fail. Another shareholder, VEBA, has arranged for the Chrysler IPO listing and is currently applying and is ready. However, it is expected that the formal IPO will be delayed until next year. The Chrysler IPO is considered unfavorable to the acquisition of Fiat. After the peaks and turns, both sides returned to the table again to restart negotiations.
Comments: Chrysler's profit backing Fiat last year, so Fiat has become one of the successful models of the automotive industry acquisitions. However, the bigger fruit is hard to pick, and Fiat’s wish to complete the acquisition of Chrysler has never been completed. Whether 2014 can see the world's seventh-largest automotive group to complete the integration, the suspense is not small.
Chinese auto companies increasingly participate in cross-border mergers and acquisitions. While enjoying the splendid appearance of the Philippine-German acquisition war, we can draw lessons from it. From financing, negotiations, and light and dark games, we all have thought-provoking enlightenment.
X. The U.S. Government Sells Off All General Motors Stocks The End of the "Official Automobile" Era
Overview of the incident: On December 9, local time, the U.S. Treasury Department announced that all its shares in General Motors have been sold, ending the four-year government holding. After the subprime crisis in 2008, the U.S. government assisted the auto industry and held a large proportion of shares in General Motors. Since GM’s stock price was once lower, the US government sold it in batches at different stages and lost a total of 10.5 billion U.S. dollars.
Comment: As a result of government assistance holdings, GM was once dubbed the "Government Motors" (GM=Government Motors), and the U.S. government’s holdings became a symbol. The Ministry of Finance completed the sell-off and announced the end of the GM's supportive phase of government support. Now that General Motors has completely recovered from the crisis, stock prices have also returned to above the IPO level. The giants throw off the government’s “crutch†and move forward independently. The future is astonishing.
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