Reorganized? Fuqi seeks engine project strategic collaborators


Fuqi Group has posted a “Wedding Invitation” on its official website: Production and sales volume has more than doubled in the first half of the year compared to the same period of last year. It is expected that the sales of its subsidiaries Southeast Automotive Co., Ltd. and Fujian Daimler Automotive Co., Ltd. will double in the next three years. Fan. At the same time, Fuqi indicated that it is seeking strategic partners for automotive engine projects.

Fuqi Group’s official website also shows that the company is recruiting talents such as general managers at home and abroad.

Say goodbye to the five-year slump

In the first half of 2010, Fuzhou Automobile Group completed production and sales of 67,698 vehicles and 65,322 vehicles, an increase of 122% and 120% compared with the same period of last year, more than double the industry growth rate. In the first half of the year, the sales and sales volume of Southeast Automotive output reached 60,510 vehicles and 58,446 vehicles respectively, an increase of 112 and 97 percentage points year-on-year respectively. Among them, the main model V3 Ling Yue continued to maintain a strong sales momentum after the introduction of CVT automatic models, selling 37,099 vehicles, an increase of 68.8 percentage points.

After the Fujian Daimler Automobile was put into operation in April this year, the first Mercedes-Benz brand series of products, NCV2 (including the Viano Novo and Vito Vito), was also out of stock. Three months ago, 3188 vehicles and 3004 vehicles had been produced and sold, completing the industrial output value. 980 million yuan and sales revenue of 940 million yuan. "A month and a half has already completed 27.3% of the annual sales target of 11,000 vehicles." Fujian Daimler has decided to implement two-shift production from September. It is understood that Fujian Daimler will start production of another NVC3 model (Sprinter) in August next year. In August this year, the Fujian Daimler R&D center with a new investment of 400 million yuan will officially start construction and will be completed within the next two years. It will then become one of Daimler’s large-scale R&D institutions established overseas.

After missing the last round of auto blowouts, South East Motor successfully launched its own brand, Southeast V3 Ling Yue, in 2008, and Mitsubishi brand to form a two-line combat situation, thus seizing the opportunity for recovery in the new round of market growth.

Lian Xiaoqiang, chairman of Fuzhou Automobile Group, stated that “for the first time in five years, the annual sales volume of South East Car exceeded the historically highest 83,500 units in 2003 and reached 85,354 units in 2009. In November 2009, the monthly sales volume of South East Automotive exceeded 10,000 units. The first time it entered the country's '10,000 Clubs'; the increase in production and sales volume of Southeast automotive products has exceeded the national industry growth rate for the first time, exceeding 100%.”

On this basis, Fuqi High-profile plans to increase production and sales in the coming year and propose a target of quadrupling the “300,000 for three years and 500,000 for five years”. The sales volume in 2013 will reach 300,000 units and it will reach 2015. 500,000 vehicles.

Will introduce partners to develop engine industry

Previously, Fuqi had taxied to the point where it wanted to sell Southeast Auto's shares, and was almost reorganized by BAIC. Now, Fuqi announced that it will introduce strategic partners to restart the high value-added automotive engine industry. "The project has only been operating for a short period of two or three months. It has attracted a number of European multinational auto companies, subordinate large-scale enterprises and private enterprises, and has conducted extensive contacts and exchanges on strategic cooperation issues," Fu said.

In July and August, two European automotive giants dispatched business representatives to visit Fuqi Group on their own initiative, bringing advanced European automotive engine products and demonstrating advanced models that meet Euro IV, Euro 5, and future Euro VI regulations. It also expressed its willingness to cooperate with Fuqi Group and jointly develop automobile engine industry in Fujian. Fuqi is still actively engaging with potential partners such as domestic central enterprises. In mid-August, the Fuqi engine project team went to Zhejiang and Beijing, and private enterprises in Zhejiang, as well as large-scale central enterprises negotiated cooperation plans.



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