In the year of 2006, China's automobile industry witnessed significant growth, and automobile production and sales will exceed 7 million for the first time. The growth of passenger vehicles will exceed 20%, and the growth of commercial vehicles will also exceed 10%. Passenger cars, passenger cars, MPVs, SUVs, and pickup trucks will increase in various degrees.
However, while all segments of the auto market have seen a red line this year, it seems that only the truck-type performance has been “deceasedâ€. According to statistics from the China Association of Automobile Manufacturers, China's domestic card production and sales decreased by 9.35% and 8.58% from January to September this year. Except that the production and sales volume of Jianghuai Automobile (4.65, 0.05, 1.09%), Chengdu Trump, and a few other enterprises showed a large increase, the production and sales volume of most of the first-tier and second-tier companies had a significant decline.
In fact, not only this year, but also in the Chinese automobile market in recent years. Under the general situation of the entire industry, the China Card Market has been “sluggishâ€. Why is China Card market downturn? Where is the "card" in the card?
Situation
As the diversified development pattern of logistics in the modern transportation industry becomes increasingly clear, the development of heavy-duty and light-duty trucks has become an indisputable fact. Under such circumstances, the share of China Card in the cargo market will naturally shrink. This is the trend of the times.
The data shows that the continuous expansion of the heavy truck and light truck market in recent years has reduced the share of China Card in successive years. It fell to 23.99% in 2001, dropped to 17.69% in 2002, and dropped to 11.52% in the first half of 2003. Although it rose to 13.38% in 2004, it did not last long. In 2005, it contracted again. The market share also dropped to 12.8%.
The decline of China Cards year after year is due to normal market development reasons. However, there are many unusual “human†factors that affect the China Card market. Due to the pressure of market competition and user demand, the “deck†phenomenon of truck sales is relatively common. Therefore, in the statistics of heavy trucks, light trucks, and even agricultural vehicles, it is difficult to avoid having a share that originally belonged to the middle card, so the statistical data is also It highlights the decline of China Card.
For example, in 2004, when the state increased the intensity of overload management, “reinforced†light trucks were included in the China Cards for statistics. At the same time, some agricultural vehicle companies started to enter the China Card Market. Affected by these factors, the scale of production and sales of China Cards has appeared “lowâ€. Growth; also for example, the “reinforced†medium-duty truck that often appears in the truck market. The so-called “enhanced†refers to medium-sized vehicles with strong overload capacity. With reference to the standard configuration of heavy-duty vehicles, it replaces heavy-duty vehicles partially with strong overload performance. Needs, there will be "high" growth.
Such growth is easily affected by the country's macro-control. After 2005, the internal structure of the trucks began to adjust, and the Chinese card market shrank again. It entered a new round of adjustment period. In the first half of this year, the China Card market continued to adjust, and its sales volume dropped sharply by 14.34% year-on-year. Its market share was also last year. The 12.80% fell to 10.96%. Such an unstable situation is indeed a bit embarrassing.
Expected to pick up in 2007
Some people in the industry believe that although the China Card market has been sluggish for many years, production and sales have also declined in the first three quarters of 2006, but they are still optimistic about the trend of the card. It is estimated that there will be a slight rebound in the China Card market in the fourth quarter of 2006. At the end of the year, the total sales volume of China Cards is expected to catch up with the level of last year; in 2007, the China Card market will stop falling and rise, and the production and sales volume will reach a record high.
From the statistical point of view, in the second half of the year, although the production and sales volume of China Card still decreased year-on-year, the decline rate has decreased by nearly half from the first half of the year, especially after entering the third quarter, affected by the overall strength of the truck market, the China Card Market. It began to rebound and production and sales increased.
The related person of FAW Liberation Company mentioned that since July this year, especially since the implementation of the marketing revolution, by catching the market demand of logistics transport market and other market opportunities, the monthly sales volume of China Card has gradually increased and it has been maintained for 5 consecutive months. The upward trend.
According to industry analysts, the decline in the card market in the first three quarters was mainly caused by the chassis. Among the chassis products in China Card, the most important product was the chassis of dump type, which accounted for more than 70% of the total sales of the chassis of the card, and the mid-2006 card. Due to the strong impact of the heavy dumping chassis, the dumping chassis is very obvious. The chassis of China Card has already dropped to the bottom, and it has started to rebound in September. This is one of the reasons for the bullishness of the China Card.
The China Card Industry is one of the few areas in China's auto industry with independent development capabilities. It has obvious price advantages and market advantages; among domestic vehicle exports, commercial vehicles dominate, among which trucks occupy a larger proportion and most of them concentrate. Below 5 tons, the export market of China Card is promising; while the long-distance transportation of highways is developing in the direction of high speed, intensification, and containerization, it is also developing in the direction of short-, medium- and long-distance specialization, rapidity, and convenience, which will create good conditions for the China Card Market. The development environment; Although the share of the card in the truck market has not increased in the past two years, the annual sales volume has not changed much. This year's sales volume will remain at around 200,000, which will lay the foundation for the future development of the China Card Market. . We hope that the mid-market will have a good start in 2007.
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