The 400,000 cigarette lighters required for a year in all models produced by Guangzhou Honda will be owned exclusively by Hangzhou Renren Group Corporation from this month onwards. Behind the small cigarette lighter is a positive test of the success between the Hangzhou auto parts company and the Fortune 500 companies, and it also sets the confidence for the auto parts industry in Hangzhou, where the blowout of the auto market is cooling down.
It is understood that under the dual pressure of continuous price cuts of cars and non-ferrous metals and other raw materials, the Hangzhou Renren Group, consisting mainly of combination switches, ignition switch cylinder assemblies, cigarette lighters, fuses and other automotive electrical products, The three major indicators of output value, sales, and profits and taxes increased by more than 23% over the same period of last year, respectively, and completed one year ahead of schedule.
Domestic cigarette lighter 1/3 "man" manufacturing
Strengthen the quality, expand the market, attack the high-end, so that the Renren Group has maintained a good momentum of development. From December 1, 2005, the Cigarette Lighter on the Accord sedan produced by Guangben will also be exclusively supported by Renren Group. At this point, the Renren Group has included the supporting production and supply of cigarette lighters used on all models of Guangben. Moreover, the new models that Kwongmoto plans to launch in 2008 will also be equipped with a cigarette lighter with a "personal card." It is understood that only this cooperation will increase the company’s output of 400,000 cigarette lighters and sales revenue of nearly 10 million yuan a year.
"Our company is the only Chinese-funded company in Kwangpen that supplies electric components for all models and 100% of the market for Gwangbok cigarette lighter accessories. This is unique in Gwangben's procurement system." Chairman of the company Guo Changcai, general manager of the company, said that what is worthy of pride is that at present one-third of the domestic cigarette lighter market is manufactured by “everyoneâ€.
It is not easy to get the cigarette lighter supporting rights for all the models of Guangben. This is a piece of cake that has been won by the Renren Group from the Fortune 500 companies. It is understood that the cigarette lighter of the previous Guangben was provided by a Fortune 500 company and a cigarette lighter manufacturer in Europe. Two years ago, Renren Group began to enter Honda's cigarette lighter supporting supply chain and obtained the matching supply of cigarette lighters for the Guangben Fitt. Afterwards, he won the Quebec Odyssey cigarette lighter supply qualification, little by little to separate the cake from the European company.
In addition, the reporter also learned that when the Renren Group won the cigarette lighter matching right of the Guangben Accord car and became the exclusive cigarette lighter supporting manufacturer for all the models of Guangben, the major company as a competitor was also We are sending "Qiubo" to all groups. They hope to establish joint ventures with the Renren Group to establish new cigarette lighter production companies on the condition that 60% of the other party should take control and require the Renren Group to pay tens of millions of euros in technology transfer fees.
Even if it is expected to cooperate, this group of people has not easily "dropped the price." Guo Changcai said: “If you are controlled by the other party, you will inevitably be eroded. If you want to cooperate, the two sides will have an average shareholding. As for the 10 million euros technology transfer fee, you can use the market to exchange.†It is understood that the cooperation is still in communication between the two parties. The results are expected to come out in February next year.
Company products 100% independent patent
Continuous self-innovation has also enabled the company's products to remain at the top of the list and create new economic growth points for the company. A seemingly small cigarette lighter, with a high technical content, is a product that has been included in automotive safety parts. It is understood that after analyzing the car cigarette lighters of Europe, America and Japan, Renren Group adopts bimetal self-recovery insurance to improve safety and apply for national utility model patents and invention patents. Last year, the company also completed the most difficult localization project of Nanjing Fiat Co., Ltd. - Palio passenger car combination switch, this year has an exclusive bulk supply. The switch also passed the review of domestic and foreign experts and the test of international advanced laboratories.
“Science and technology innovation is the soul of enterprise development. Over the years we have insisted on making a choice in the market, but never stop the pace of independent innovation, each product has its own patent.†Wang Wei, the company's management department, said that not only the company’s Products have their own patents, 50% of the production equipment is their own research and development.
Adhere to the independent brand road, and continuous scientific and technological innovation, so that everyone is a stable position, accumulate. For more than 20 years, the Renren Group has maintained an annual increase of around 20% in various indicators. This phenomenon is rare in the auto parts manufacturing industry.
The "everyone" cigarette lighter completely outperced its foreign counterparts and thus occupied one-third of the domestic cigarette lighter's market share. It also boosted the confidence of all people in the group and strengthened the company's technological innovation ideas. There is national brand determination.
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