Core Tip: If you walk on the streets of Yongkang, from time to time you will see a car with a test license plate running through it. It is the "Zhongtai 2008" urban light SUV produced by Zhejiang Tie Niu Group, a local company of Yongkang. Perhaps in a few days, the car will be listed nationwide. From Zhejiang Zhengyu's “liberation of light trucks†to Tien Niu’s “Zhongtai 2008â€, this indicates that after several years of arduous exploration, Yongkang has initially formed a complete industrial chain from auto spare parts to complete vehicle production, attracting more and more Many hardware business owners involved in the auto parts industry, but also make the auto parts industry become a local and attractive cake.
A. Broad prospects "cake" attractive
"Now in the auto parts field, China's market share is only 0.74% of the world. If it is 10%, it will reach 100 billion US dollars or more. This is an astonishing figure." said Wang Kegang, boss of Yongkang Boyu Motor and Motor Factory. . The plant was involved in the auto parts industry several years ago, producing wheels, motors and other products. After several years of development, the company's production value of auto parts in the past two years has reached more than 70 million yuan. From the beginning of the auto parts company's auxiliary products has become the company's leading product.
For the auto parts industry, in October this year, the Yongkang Municipal Government conducted a special investigation and completed the research report on “Status and Prospects of Auto Parts Industry in Yongkangâ€. The report shows that after joining the WTO, the domestic market is increasingly integrated with the international market. With the globalization trend of the automobile industry chain highlighted, combined with the internationalization of multinational auto companies to implement localization strategies, the global auto parts industry is gradually migrating to China. China's auto parts industry is facing huge business opportunities and development space.
In addition, global procurement, system design, and modular supply have become trends. The opening of the global marketing and procurement network has increased the possibility of “non-system†companies entering the global supporting system. There are more opportunities for domestic competitive products to participate in international competition. According to statistics from related departments, China’s auto parts export business has developed rapidly in recent years: In 2004, the export value exceeded US$5.6 billion, an increase of 73% year-on-year; in the first half of 2005, the export value was nearly US$4 billion, a year-on-year increase of 60%.
From the sales point of view, the rapid growth of China's automobile production and sales, the rapid increase in car ownership. According to a survey conducted by the National Bureau of Statistics, at present, there are 26.3 million households in China that can afford affordable cars. If the auto consumption policy is further relaxed, official car policy reforms will be further implemented and more families and individuals will buy cars. As China's per capita GDP increases, auto consumption will usher in a climax. From the China-Korea Auto Parts Enterprises Project Cooperation Conference held in Xiamen in September this year, it was learned that China’s automobile demand was 6.4 million units in 2005 and is expected to approach 15 million units in 2008, equivalent to the current global demand for automobiles. 1/4. This shows that China's auto market has broad prospects for development and tremendous growth potential, and it has become the world's largest auto consumption market. With international multinational auto companies implementing localization strategies, China's auto parts industry is facing a new period of development.
From the maintenance market demand, the total number of China's motor vehicle maintenance companies is 320,000, of which 220,000 are car maintenance companies. From the perspective of the number of outlets, the independent automobile aftermarket maintenance market accounted for 99% of the total, reaching 218,000. With the increase of vehicle ownership in China, after the blowout of the auto market in 2002, the blowout of the maintenance market will usher in. According to a development report issued by a market research institute in the United States, the demand for China's light auto parts market will grow at an annual rate of 11.6%. In 2007, sales will reach nearly 3 billion US dollars.
B. Development of auto parts is unique
"Yongkang hardware industry is developed, there are ready-made industrial workers, and China Science and Technology Hardware City rely on the development of auto parts industry is very advantageous." Yongkang Auto Parts Factory Manager Jiyang said.
Ying Jiyang has been engaged in the production of auto parts such as sheet metal parts for more than 20 years. In the process of getting involved in this field, we feel that the advantages of Yongkang Hardware Base have contributed to the development of the auto parts industry. He said: “The process of producing sheet metal parts is mainly stamping, and the one most used for the production of various types of hardware in Yongkang is die-casting. It is necessary to hire skilled workers to obtain materials locally, and only need to introduce several high-tech technologies from outside. Talents will be able to be launched. Yongkang and China Science and Technology Hardware City rely on this world-famous market as a backing, many auto parts suppliers will naturally come to this big market to find sources and manufacturers, with the future development of auto parts industry If we can grow another auto market next to this big market, the effect will be better."
Li Shiqing, general manager of “Brother Aluminumâ€, who had previously invested in Jiangsu Province, learned more. He said: "Jiangsu's policies are far more favorable than Yongkang's. However, after investing, it has been found that it is difficult to produce parts such as automobile pistons. Yongkang's hardware manufacturing industry is very developed. What kind of mold do you want? Produced, it is very convenient to find the outsourcing factory.†Now he has moved the company back to Yongkang.
The Yongkang Municipal Economic and Trade Bureau’s former director, Cheng Yongjian, has also conducted a thorough and in-depth investigation on Yongkang’s development of the auto parts industry, and made a series of conclusions: First, Yongkang’s industry is highly connected and has good equipment Basically, Yongkang City produces various types of hardware equipment, such as CNC machine tools, subgroup machines, stamping lathes, etc., to produce auto parts products, many are readily available. The second is the technology and talent base. The hardware industry of Yongkang City is very close to the automotive industry. For example, electric cars, motorcycles, ATVs, etc., must be transformed quickly. If you turn over to produce auto parts, some molds will be changed, and industrial workers will have training on the line. . In addition, the well-developed hardware manufacturing industry and the well-known Chinese and foreign hardware markets have all laid a solid foundation for the development of the auto parts industry.
In fact, as early as August last year, Yongkang has completed the “Yongkang Automobile and Parts Industry Development Plan†and echoed the “Zhejiang Automobile and Parts Industry Development Planâ€. By 2007, Yongkang will basically complete the general performance of the product. The automobile and parts production system with high technological innovation ability, core enterprise leading role and significant industrial space competitiveness, and relying on it as a basis to basically complete a auto parts market system with complete functions and a wide range of radiation.
C. More than 120 companies involved in the auto parts industry
“The auto parts industry is booming, and the proportion of industrial production in the city has continuously increased, leading to the leading enterprises leading and a large number of enterprises following up.†The city’s economic and trade bureau recently summarized the auto parts industry since the third quarter of this year.
According to briefings, the auto parts industry in Yongkang started relatively early. In the early 1980s, some companies produced fixed caps and other products for the Jeep factory in Beijing. At that time, the production process was simple and basically semi-manual and semi-mechanized. In recent years, due to the rapid expansion of the automotive market, many Yongkang hardware companies are optimistic about the prospects of the auto parts industry and are involved. According to statistics, in the third quarter of this year, there are more than 120 auto parts companies in Yongkang City, including more than 40 enterprises above designated size.
China Tailong Group is one of the earliest companies involved in the auto parts industry in Yongkang City. According to Ye Zhaofeng, deputy general manager of the group, the group has invested heavily in the production of automobile wheels since May 2002 and has now invested a total of 170 million yuan. Through several years of development, the group's hub production has begun to take shape. From January to October of this year, the output value has reached 200 million yuan, and the products are sold in bulk to Germany, the United Kingdom, Australia and other countries, and the development momentum is strong. In addition to Tyrone Group, earlier Yongkang companies such as Tiburon, Feiying, Zhengtai, etc., who were involved in the auto parts industry, took the lead and drank their saliva.
According to statistics from the Economic and Trade Bureau of Yongkang City, this year, the Yang Group invested 50 million U.S. dollars and implemented 1 million pieces of automobile wheels, 2.8 million pieces of automobile brake system components and 30 million pieces of automotive engineering plastic parts. Zhengtai Company has invested more than 30 million yuan this year, and its wheel hub production has developed rapidly. Tie Niu Group invested 60 million yuan to implement the second phase of the auto body stamping production line. The Brother Pioneer Group is investing RMB 123 million in an automotive piston project. With the investment of these projects, these enterprises have found a new fulcrum for development, and the production and sales situation is gratifying, becoming a new economic growth point in Yongkang City. Yongkang City Economic and Trade Bureau statistics, as of now, the city's auto parts industry this year, a total of 20 technical transformation projects, a total investment of 243.77 million yuan, accounting for 25% of this year's industrial technological transformation projects. At present, Yongkang City has formed a situation in which leading enterprises are leading and a large number of enterprises follow.
D. Auto Parts is a Shortcut to Promote Yongkang Industry
"I was afraid of being counterfeited, afraid of people engaging in low-quality, low-cost competition before going on auto parts projects. Auto parts may not be as simple as thermal insulation cups. In addition to being approved by experts, the entire vehicle must be strictly tested after being off the assembly line. Therefore, the quality The demand is extremely high, and it is very difficult to think of more than one.†In the interview, Zhou Maorong, general manager of Zhejiang East Industrial Co., Ltd. said.
Zhou Maorong has been involved in hardware casting and die-casting for more than 20 years. He had suffered from counterfeiting and low-quality, low-price competition. After launching production of engine and transmission and other auto parts products in October 2003, he avoided counterfeiting and Quality competition.
"To take my engine and gearbox products, it is generally oriented to supply the complete machine manufacturers. The models and sizes of cars produced by one manufacturer are different. If the vehicle model and size change, all accessory models, The dimensions have also changed. Even the specifications of the same product are very large, and there will be no homogenous competition.†Zhou Maorong said, “And the technical content of products is higher than ordinary hardware and the structure is much more complex. Even if people want to counterfeit. It is not so easy. In addition, there is a very large number of procedures for auto parts products from successful trial production to being selected by a vehicle manufacturer.
The reporter learned from the interview that the threshold of the auto parts project is indeed very high. It requires a certain amount of capital and technical strength. This will force the company to work hard to upgrade the industrial level. The CEO of Tailong Group, Huang Weibiao, said: “The auto parts must not be inferior to other hardware products, and must be guaranteed in quality and quantity, and must not be sloppy. When vehicle manufacturers purchase manufacturers purchase auto parts products, they must pass ISO/TS16949 international quality system certification. In addition, we must also comprehensively examine the scale of the company.The threshold for this quality system certification is just high enough, and it is much more difficult than ISO9000 and ISO2000. At present, there are no more than five auto parts companies that strictly pass this quality system in Yongkang City. Although the company has this 'international permit', but due to the scale does not meet the requirements, the group machine manufacturers can not enter, but had to take the road to domestic and foreign maintenance market."
The industry believes that from the external point of view, the high threshold of auto parts industry, forcing you to have additional investment and upgrade the industrial level. Internally speaking, a car has tens of thousands of parts. Vehicles of various models and sizes have different models and sizes. In such a large stage, there is no need for people to crowd together. Fragmentation can effectively avoid the vicious competition of homogenous low prices. Enterprises can promote the improvement of scientific and technological content and enhance the industrial level. From the perspective of the investment environment, many companies in Yongkang have already completed their initial accumulation and have sufficient financial strength on hand. The auto parts industry has a considerable profit return, and it can have a greater appeal to the enterprises. If there is guidance of scientific theory and guides the development of the auto parts industry, it will attract large sums of money to return to the main business and prompt the industrial level to rise rapidly.
E. Coexistence of Opportunities and Challenges
Although Yongkang's auto parts industry has achieved rapid development in the past two years and has a certain industrial base, its overall competitiveness is still not strong. From the perspective of business scale, small-scale industries have low concentration and do not form influential products in the industry. From the aspect of technology level, there are many passive accessories and less active research and development. Most auto parts and equipment companies are supporting production according to plans, independent research and development. There is very little design, and it is far from the foreign auto parts industry. From the perspective of market share, the vast majority of Yongkang auto parts products are sold to the maintenance market, which is far from the production of larger auto accessories, and it is not the market for auto parts procurement system to enter the world. In the short term, it can be realized; from the perspective of product structure, it is not rich enough, only twenty or thirty species, of which wheel hubs also account for a larger share, most of the other products do not form a certain scale, and it is understood that there are more than 1,400 parts for ordinary cars. .
The industry believes that the world auto industry is currently in a period of great development, but also in the big reshuffle period. The internationalization of the world's automobile industry has brought about technological advancement and quality improvement of the world's auto parts market. While Yongkang enterprises are optimistic about the auto parts market, they must also improve their internal strength.
First of all, it is advisable for the company to take the road to repairing the market first. Because the maintenance market for auto parts products is lower than that of the host market, the technical parameters of the products are low, the funds are quickly returned, and the market is strong. When the auto parts products are approved by the public in the maintenance market, they will enter the host market and the risk will be greatly reduced.
Second, it is necessary to be careful with the vehicle companies that are not strong enough. The automotive industry is faced with reshuffling and annexation. If the supporting vehicle companies are merged with other companies due to their weak strength, the enterprises will face enormous harm and be in a passive situation.
Once again, auto parts companies must develop their own sales network and develop personalized products. Auto consumption is developing individually, and cars will also change their image as time and place change like fashion, and the market needs a large amount of personalized products.
Yongkang City Office's research report “Analysis of Status Quo and Prospects of Auto Parts Industry in Yongkang City†also proposed that the government should play a role in organizing, coordinating and serving, guide enterprises to advance into the automotive industry, and create an advantageous external environment for the development of the auto parts industry. The environment and conditions have made the auto parts industry an engine that accelerates the upgrading of the city’s industries.
The first is to formulate and implement a tilt policy to speed up industrial transformation. The government and functional departments should coordinate and introduce industrial policies that encourage and promote the development of the auto parts industry. In particular, new companies and SMEs are given more preferential treatment in the auto parts industry in terms of audit registration, credit, information technology, taxes, and corporate land use. The second is to build a platform to optimize the humanistic environment for the development of the auto parts industry. In the final analysis, the competition in the auto parts industry is the competition of talents. Government departments should use administrative resources to help companies and domestic colleges and universities or research institutes to build bridges and strengthen technological development. The third is to build auto parts market. The interaction between the market and industry, the market-driven industry, and the industrial clustering market are the directions for the development of auto parts in Yongkang City. The fourth is “inside-out†and the scale of the auto parts industry has continued to grow.
(Finish)
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Product Model: |
JX40 |
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Accuracy: |
±1.5mm (0.06 inch) |
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Measuring Unit: |
metre/inch/feet |
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Measuring Range: |
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Laser Class: |
Class II |
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Laser Type: |
635nm, <1mW |
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Waterproof & Dustproof : |
IP54 |
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Auto Laser Off: |
60 seconds |
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Automatic Power-off: |
480 seconds(8 minutes) |
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Lighting: |
white LED |
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Datum Option: |
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Battery Status: |
Y |
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Signal Strength Display: |
Y |
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2 inch large screen |
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Display illumination and multi-line display: |
Max 2 displays |
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Data Memory: |
Y (allow 20 values) |
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Backlight display: |
Y |
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Continuous Measurement: |
Y |
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Min/max Measurement: |
Y |
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Addition/Subtraction(Distance/Area/Volume): |
Y |
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AAA alkaline battery(2*1.5v ) |
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Weight: |
about 80g |
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Dimensions(L*W*H): |
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Auto correction and error report technology: |
Y |
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0-40 ℃(32-104 ℉ ) |
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