The “Automotive Sales Management Measures†implemented on July 1 this year clearly stated that dealers should expressly sell the prices of cars, accessories, and other related products and various service charges in the appropriate manner at the business premises, and must not increase prices outside the list price. Sell ​​or charge extra.
However, the reporter recently visited some auto 4S stores and discovered that the phenomenon of selling cars by some brands and models is still relatively common. The addition of tying decorations and insurance outside the marked guide price has become a common practice among some sellers.
Add extra packages to pick up the car or "can only wait for 3 months"
Mr. Li of Yanbian, Jilin has been buying cars recently. What makes him feel tangled is that the models they are looking for must all increase their prices. “The favorite highlander, Tiguan, and other models must increase their prices above the guide price. To purchase additional configuration or service packages, the highest is to add about 20,000 yuan to mention the current car, otherwise it will have to wait for more than 3 months. â€
The reporter visited and found that the increase in sales by Mr. Li mentioned is not an isolated case. The reporter learned from a 4S shop in Zhengzhou GAC Toyota that the car pick-up time for the Highlander car sold in the shop had already expired six months later, and the sales staff said that the pick-up time could not be determined. However, when a reporter asked whether it was okay to raise money, the sales staff said that if you add 10,000 yuan extra consumption, you can mention the car for 3 months, and said that this is already the fastest speed.
It is understood that this car in the Taiyuan, Shanxi, Changchun, Jilin, and other places in the 4S shop, usually based on the guidance of the price increase of nearly 20,000 yuan extra consumption before they can mention the current car. “Because the number of vehicles is very small, the factory sent us 40 sets a month. We need to leave half of the customers that we had booked three months ago. In fact, a dozen cars can be sold in a month. The car is very tense.†The salesperson explains the reason for the increase in sales.
The reporter visited and found that many models have been sold for a price increase based on “supply shortageâ€. The reporter visited and consulted a number of Dongfeng Honda 4S stores and learned that due to the better sales of the new CR-V models, most of these 4S shops require fare increase to purchase additional “packagesâ€, among which 4S stores in Taiyuan City require 6000 yuan in the store. Only around the insurance can mention the car. Although some 4S stores do not require insurance, they only add a car to the store, and they must add 6,500 yuan to the offer. Otherwise, waiting for a car cycle lasting for a month or more, it would be too much to say. The sales staff said that the car source is limited and it must be sold to customers who are willing to decorate. A 4S shop even asked for insurance on the inside of the store, but also added 5,000 yuan or so of decoration, "unless you are willing to wait 3 months."
Accessories, services, insurance become markup "protagonist"
This reporter learned that, in addition to some models directly increase the money, most of the 4S stores that increase the price of car sales are taken in disguised way to increase sales, so that the fare increase appears to be "reasonable" or even "is to provide car buyers with benefits." The reporter combed and found that the current 4S shop price increase car mainly concentrated in the following aspects:
- The original car was forced to decorate. Some 4S stores have put on "affordable" coats for their fare increase sales. Taking a Highlander car as an example, sales staff said that adding 20,000 yuan "is still very affordable." It is understood that these "additional accessories" are usually the appearance of car decoration materials, cushions, navigation and other decorations and additional configuration.
The reporter consulted the Shanghai Volkswagen Ang sales dealers and found that sellers in different places had different “gift packs†for the same car. Most of them included films, pedals, etc. Pricing ranged from five to six thousand yuan to over ten thousand yuan. Some car buyers said that the price of these purchased accessories was significantly higher than that of the 4S store, but the price in the store was not discussed. "How much is the number of people saying?"
——Forced supporting tying service. In addition to being asked to add money to buy car decorations, some sellers have also offered various service packages to force car buyers to sell. A Shanghai Volkswagen 4S store sales staff said that to buy the new Tiguan L, "does not increase the price", but need to purchase a set of maintenance services ranging from 45,000 yuan, and said that the increase is not a loss, the total price down than usual To be cheap, "buyers are actually earning."
- Compulsory requirements for insurance in the store. The reporter visited and discovered that a number of Dongfeng Honda 4S stores all required that “to buy Civic must be on the store full risk†and “not to mention the same car is the sameâ€; in some areas the Shanghai Volkswagen 4S store even put forward a more “unified†Requirements: Consumers must purchase a car in the store for a total of more than 10,000 yuan in commercial insurance. A salesperson of a Dongfeng Honda 4S store in Heilongjiang introduced the new CR-V sales policy in the store and said that the insurance can only accept a car.
The reporter visited and found that, in addition to the purchase of decoration, insurance, etc., there are still some hot-selling models that directly increase the sales of money. Taking a certain brand of MPV model as an example, the current tens of thousands of yuan in the price increase is also "a vehicle hard to find." Some car buyers have reported that some popular high-end cars frequently increase their fares by 50,000 yuan, and they are “pure price increases, and they cannot even see a film.†Otherwise, there will be no cars.
In the sales promotion section, when a reporter asked some salespeople whether to add goods, services, or directly added money to issue invoices, the salesperson stated that this part of the money could not be invoiced, and said that the invoice must be increased to purchase vehicle taxes. It is for the sake of consumers. When the reporter asked if this part of the money would be included in normal sales and paid tax, the sales staff would have no knowledge of the language.
The price increase behavior is "not so simple"
There are car sales practitioners said that now 4S shop life is not easy, do not rely on popular models to increase sales packages and insurance to make some money, the days are even more sad, and most models are selling below the guide price concessions, "Not so, lower prices Who compensates us for some?"
However, there are car buyers who are injustice. Everyone's money is “not a big wind blowâ€. There are also car buyers who say that 4S stores should attract car buyers with affordable services, not just a one-hit sale.
The reporter’s response to the increase in price and tying behavior of some brand official service hotlines is that the guidance price is only a “guidance†from the manufacturer to the seller, not a mandatory pricing, and the vendor’s system is independent of the manufacturer. It is impossible to influence the behavior of the sellers and there is nothing they can do about them.
A senior industry official told reporters in an interview that the 4S shop directly increased its price or disguised the behavior of tying in a disguised form. The important factor was that the tight supply models could not meet the market demand before the production capacity was fully opened. However, some industry insiders said that the production issue is not an excuse for long-term price increases. For some models that have been on the market for two or three years, they are still increasing their prices or disguisedly increasing their prices. The sale of cars should obviously be more concerned by the regulators, to find out whether they are “capacity-constrainedâ€. "Helpless, or "hunger marketing" to maximize profits.
Wang Shuang, a lawyer of Jilin Province's Liangzhi Law Firm, stated that the seller's tying up of insurance and services not only violated the automobile sales management measures, but also violated the consumer rights protection law and other laws, and infringed the fair trade rights of consumers.
The "Automotive Sales Management Measures" clearly states that for similar acts, local commerce authorities at or above the county level shall order corrections and give a warning or a fine of up to 30,000 yuan. However, the reporter consulted relevant departments and found that their actual law enforcement efforts are far from enough, and even the competent authorities themselves are not aware of the responsibilities and the market chaos cannot be eradicated. A staff member of the Bureau of Commerce of Changchun City stated that it is necessary for the industry and commerce authorities to report this phenomenon and said that the commerce department has no enforcement power and cannot manage it, but it will “pay more attention†later.
Wang Zizhong, an automotive media practitioner who has been observing the automotive market for a long time, suggested that supervisory responsibilities should be further clarified for the phenomenon of fare increase and car sales, and a normal market order should be established. In particular, it is necessary to make detailed management regulations on whether or not the guidance price part is normal taxation and accepts supervision. At the same time, industry insiders suggested that relevant parties should also make more detailed provisions on the price of automobile market guidance.
Long Range Metal Detector, actually if a Metal Detector can detect 0.5M in depth, that will be a good device. But smart people developed 1M in depth also. Anyway, it also depends on the size of the metal. Underground Metal Detector help people's life more funs and prosperity. Chinese Underground metal detector is cheap but also good in use. And also offer 1 year warranty, it worth your choice!
Long Range Metal Detector
Long Range Metal Detector,Deep Ground Metal Detector,Long Distance Metal Detector,Deep Earth Metal Detector
Shenzhen Mama Security Technology Co., Ltd. , https://www.mamasecurity.com