On February 14th, Didi and the fast two giants announced the news of "together". The Internet car market is tantamount to thunder, even though the news of the two "eyebrows" has been circulating in the past, but it is really When the news was in reality, the industry was still shaking.
With the rise of the mobile Internet, there are many subdivision modes in the car field, mainly including taxis, special cars and P2P rental cars. Among them, Didi and the fast start from the taxi, and are making great strides in the special car market; China car rental, AA car rental, etc. are positioned in the special car travel, in addition, PP car rental, Bao car rental car, friends and car rental, etc. are positioned in P2P car rental. The so-called P2P car rental refers to the private car owners putting their own idle vehicles on the P2P car rental platform for rental. After the user rents, they use the “self-driving†mode.
Obviously, the merger of Didi and Quick will have a major impact on the market structure of taxis and special vehicles. So, is it good or bad for the P2P car rental industry?
In this regard, PP car CEO Zhang Bingjun said in an interview with Securities Daily: "The merger of Didi and Quick is a big plus for the Internet car market, making the whole industry healthier. Both sides will definitely reduce the price of monetary subsidies. The consumption not only has a demonstration effect on the whole industry, but also opens up ideas in the way of resource integration. After the merger of Didi and Quick, it will continue to accelerate the market share of big taxis and special vehicles. Under this big background, Instead, it will drive the different vertical segments of travel."
P2P car rental platform to watch the fire across the bank?
As we all know, Didi and Quick have increased the special car service with the expansion of the business field, thus competing with the easy-to-use car, AA car rental and so on. Then, after the two integrations, will they invade the P2P car rental field again? In this regard, Zhang Bingjun said that he is not worried. “Taxi, special car and P2P car rental are two different types of demand. The former two tend to travel from point A to point B for short-distance, direct and light decision-making; while P2P car rental is inclined to long-distance, self-driving car, more than 30 km. The complex path from point A to point B also includes private space requirements, which are heavy decisions. Using P2P to solve this demand is half the money saved by taxis and 70% less than the special car.
Zhang Bingjun believes that despite the large market share of Didi and the rapid merger, the competition in the taxi and special car markets is far from over, and Yizhi, Uber, Shenzhou, Yiyi, etc. will not be willing to give up. In other words, the drop and the fast can not draw energy to the P2P rental car market. "We don't worry about entering the P2P car rental market. The biggest advantage of Drip Fast is the demand for taxis, that is, the driving service provided by the third party, the user's car from point A to point B, short-distance, direct, the subsequent expansion of this advantage, It is carpooling, price, etc. In contrast, P2P car rental is a decision-making, the service process is more complicated, not only wired and offline, but also software, in addition to software, every car used for rental must be installed in our private car. Intelligent hardware. In addition, we also carry out in-depth cooperation with a number of insurance companies, traffic accidents, insurance claims, etc. also need a strong ground service team to support. From the information of the various links, I believe that within two or three years, Drip will continue to develop the class of taxi service market.
However, for the cooperation with BAT, Zhang Bingjun is not excluded. As he believes, the merger of Didi and Quick "opens the idea of ​​resource integration."
P2P car rental platform to fight the land war Although Zhang Bingjun believes that the short-term dripping fast to take into account the P2P car rental market, but there is news that the car rental in China is expected to enter the P2P car rental market in March this year. In other words, the P2P car rental market is also facing the "elephant" approach.
Whether it is capital mergers or business cooperation, the number of users is the key bargaining chip. In fact, the battle for competing users between P2P car rental platforms has warmed up. The situation of burning money is not as good as that of dripping and fast, but it is also worthy of "savage fight." PP car rental CMO Wang Jiaming told the "Securities Daily" reporter that during the Spring Festival this year, he is ready to throw 100 million yuan to attract owners to register.
During the Spring Festival every year, due to the return of a large number of urban populations, a large number of idle cars will be produced in first- and second-tier cities such as Beishangguang. The PP car rental is precisely through material stimulation, encouraging car owners to use these short-term idle vehicles for rental sharing. According to Wang Jiaming, PP car rental has purchased 10,000 iPhone6 ​​and 20,000 ipad mini2. From February 13th to February 27th, the first 20,000 newly registered users who have rented 5 days and ordered the order will get 1 ipad. Mini2, the first 10,000 newly registered users who have rented out for 10 days and the order is closed, can get 1 iPhone6. In addition, according to the reporter's understanding, for the idle vehicles during the holiday season, Baojiao also carried out similar activities.
Public information shows that PP car rental just received a $60 million Series B financing on November 4 last year, led by IDG, Morningside Capital, source capital, Mingshi Capital, Sequoia Capital and Qingliu Capital. On December 10 last year, Baojia Renting a Car won a $30 million Series A financing, led by Ping An and Qiming Venture Capital, and 58 in the same city. Generally speaking, after the financing, it is a renewed upgrade of the money-burning battle.
According to data from PP rental cars, as of February this year, the total number of registered vehicles was 400,000, an increase of 124% year-on-year and a 34% increase from the previous month; the number of transactions increased by 5,000% year-on-year and 50% quarter-on-quarter. A car rental last year Q3 financial report showed that the average available vehicle size was 16,419 units. As of February 14, the PP car rental during the Spring Festival had more than one car rental car. According to Zhang Bingjun, PP car rental has occupied 95% of the P2P car rental market.
However, due to the current small size of the P2P rental car market, and the Shenzhou rental car will enter the field in March, it is hard to say whether the drop is really worthwhile. Therefore, it is still difficult to determine whether the market share of PP rental cars can be maintained for a long time. When the battle of the giants in the P2P rental car industry started, perhaps overnight.
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