In fact, many companies have not yet passed the marketing-oriented stage, and most of them have not passed the cost-oriented stage. Because most of our state-owned CNC machine tool manufacturers blindly respect the role of technology, it has led to the neglect of other important factors that affect the competitiveness of enterprises in the market.
Looking back at the history of China's numerical control industry from the "6th Five-Year Plan" to the "Ninth Five-Year Plan" to compete for market competitive advantages, people may think: if in the technology-oriented stage or in the quality-oriented stage, start to work hard to grasp marketing and reduce Cost, today China's CNC machine tool industry will be much stronger than the current status, the market share of popular CNC machine tools will not be so low. However, history cannot be recovered. Today we should consider the question: When people think that the main task of competing for the competitive advantage of the CNC industry is to reduce costs, is there any important factor that we have not noticed that will affect our competitiveness? Finding these important factors and proposing measures early is a common task of the academic community, relevant government departments, and the numerical control industry. We believe that the CNC industry can not only focus on reducing costs (of course, it is necessary to reduce costs), but also pay attention to the brand building of CNC products and the cultivation of core competitiveness of enterprises. It is necessary to shift from the cost-oriented stage to the brand-oriented stage and the core competitiveness-oriented stage. As for how to manage the brand and how to cultivate core competitiveness, it is a topic that needs further research and discussion. (Finish)
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