From April 2013, China Heavy Duty Truck SITRAK started mass-marketing for only 7 months. As the new product of Sinotruk, the SITRAK series is different from other heavy-duty trucks. From more than half a year's marketing promotion, although SITRAK heavy truck sales are only close to 300 units, they account for 1/10 of the domestic high-end heavy truck market sales. On the one hand, it is difficult for the new market to open up, and SITRAK's single tractor system. On the other hand, imported brands occupy the main force of the high-end heavy truck market. How did SITRAK go through this year of fierce competition in the heavy truck market? What are the new development strategies for 2014?
At the 2013 Wuhan Commercial Vehicle Show, the SITRAK heavy truck exhibited by China National Heavy Duty Truck Group Co., Ltd. is still a cause for concern. Although it has appeared several times in major exhibitions, it has still become a focus of this exhibition. Going into this high-end heavy truck is much tougher than when it was first listed. China National Heavy Duty Truck SITRAK Marketing Manager Ren Jun's manager told the China Truck Network reporter: “Sift from entering the market, SITRAK has locked in three major target markets: high-efficiency long-distance logistics, drop-and-hook transport, and hazardous chemicals transportation. Today, it is thrown in Jiangsu and Zhejiang. Hanging transport and the hazardous chemicals transportation market in the northeast region have been opened up."
Not only has there been development in the target market, the reliability of the vehicle has been tested by the market, and service models have been innovated. According to the reporter's knowledge, Liaoning users purchased dozens of SITRAK heavy trucks this year. Most of their trucks were imported brand trucks. At that time, SITRAK was selected from the technical and Sinotruk trust. In the use of 100 kilometers of fuel consumption reached more than 30, and in terms of comfort and reliability and imported brands comparable. In addition to satisfying customers with reliability, SITRAK brand heavy trucks have also made innovations in their services. Ren Jun said: “SiTRAK heavy trucks exclusively use the '1324T' service model.†He emphasized that the service concept of “24T†is after-sale vehicle sales. Faults need to be repaired within 24 hours, and they promise to provide alternative vehicles for vehicles that have not been overhauled. This safeguards the interests of users in many ways and reduces the economic losses caused by any unexpected events. Not only that, but also tailor-made tailor-made services for users in Liaoning, adding service outlets along the lines of user-dedicated lines, and increasing the supply of spare parts to protect users' normal car use. Ren Jun said that he would set up more comprehensive service measures for relatives based on the user's different characteristics, so that SITRAK heavy-duty users can feel peace of mind and rest assured.
The fertile land for the high-end heavy truck market has long attracted the attention of domestic and foreign heavy truck companies. SITRAK heavy trucks are still relatively short to join this camp. It can be said that they are in the land reclamation stage, but they are very rational in terms of their market positioning and development. Ren Jun mentioned: "As soon as possible, we need to develop a larger market, but we will not blindly guide users to purchase. We must fully examine the needs of users. If the value of SITRAK heavy trucks' high performance cannot be reflected in users, we recommend other products based on demand. "SITRAK heavy trucks not only have German pedigree, but also the service concept of Sinotruck's relatives has always been implemented, allowing more users to understand the high quality and the value of services to lead the development of efficient logistics, this is the heavy truck companies to promote high-end cars. Focus.
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Although the development of high-end heavy truck market is relatively slow, with the development of the freight industry and green efficient logistics, there are still many opportunities for future development. The four models of SITRAK heavy trucks have already been tested by domestic users. Any addition of Sinopec Sinopec's oil products and guarantees that the replacement of filter elements has no effect on the performance of the MC11 (man D20 domestically produced) engine can be said to follow the trend of the entire market.
Not only meet the country's policy needs, with the development of high-end markets such as dangerous goods transportation industry countries issued policies to ensure the safe operation of transport, the installation of braking systems, satellite positioning device installation requirements. SITRAK heavy truck also made preparations, Ren Jun manager said: "Next year's products can be equipped with additional ABS and retarder braking system and Beidou navigation system to ensure the overall needs of users to transport." Moreover, In 2014, the product structure will also change, from the single tractor series to the launch of the mixer truck, and join hands with such leading players in the mixer industry as Sany, China United and Xugong to develop such market segments. At present, this market segment is mainly based on imported and joint venture brand chassis trucks. SITRAK heavy truck high reliability and service system will have a good play space in the mixer.
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