The mountains have water and the spirits, and the waters are mountains and mountains, and the mountains and water have become the symbols of traditional Chinese symbols. The so-called, see the mountain is the mountain, see the water is water.
In the automotive world, BYD is such a company. From IT to cars, from traditional cars to new energy vehicles, with pure electric vehicles as the ultimate direction, but the market has to start from the traditional power cars, and then come out with a great BYD's vertical integration road.
BYD ushered in a turn for the better in 2013. He sees this year as the company's second year of take-off, saying that the company has had a good start in IT and automotive business this year. Of course, we are more concerned with the automotive business.
Technology-driven
BYD, who once led the simulation, never returned. At BYD's world-class technology conference held in Beijing earlier this year, BYD's technologies such as remote control driving, bidirectional inverter charging and discharging, and DMII generation have been applied to commercial vehicles, and the market performance has been even better than expected.
In the product line, BYD has nurtured a batch of main new models such as Speedrux, L3, G6, S6, and bid farewell to the period of low-end products represented by F3. The support for the main models is BYD's comprehensive technological breakthrough on traditional power models.
According to BYD's plan, in the third quarter of this year, its second-generation plug-in hybrid "Qin" and the new SUV "S7" will all be listed one after another. In addition, the brand "Tengshi", which will cooperate with Daimler next year, will also be officially launched. These positive factors may prompt BYD's auto business to maintain its sustained growth.
In terms of channels, BYD invested huge financial resources in the past three years to carry out transformation. Channels have been reduced from the previous four networks to the current Rednet and Bluenet networks, eliminating a group of distributors and expanding a number of outlets. BYD is now focusing on nurturing regional distributors. The 120 outlets to be expanded this year will all be implemented by existing distributors, so that an average dealer will have three outlets. This will increase the profitability of dealers and it is expected that the channel's earnings will reach 85% this year.
New Energy Breaks from Electric Vehicle to Public Transport Strategy
During the Shanghai Auto Show this year, BYD released the “Green Mixing Technology†and stated that it will adjust its strategy for new energy vehicles, focusing on pure electric vehicles, and adjusting to open the personal consumption market with hybrid cars while continuing to promote public transportation. Electric strategy.
In accordance with the marketing plan previously determined by BYD, it plans to increase electric vehicle sales to more than 3 times of 2012 in 2013. This year it will introduce electric vehicle products into Hong Kong and the UK market in China, and consider further expansion to other European countries and Southeast Asia. And other regions such as South America.
Wang Chuanfu said that after the electric bus K9 was exported to the United States. The e6 pure electric car will also be exported to the United States, and the market positioning will first be directed to the taxi fleet. The US version of the e6 has undergone some improvements on the basis of the Chinese model, which will be assembled in China and then shipped to BYD’s North American headquarters in Los Angeles. In April of this year, the Long Beach bus company in the United States purchased BYD electric buses. The first batch of orders amounted to US$14 million. It plans to complete delivery in June 2014. At the same time, BYD will also build a bus factory in Lancaster, USA.
Hybrid vehicles foster private consumer markets
At present, under the pressure of the limited number purchases in major cities in China and the country's support for new energy vehicles, electric vehicles have ushered in opportunities for development. The BYD electric car, which has attracted much attention, is being systematically promoted along different routes.
Zhang Zhuo, deputy general manager of BYD Auto Sales, told the media that with the launch of a new generation of dual-mode electric vehicle "Qin" in August, BYD will open the personal consumption market with hybrid cars.
The power performance of BYD's DMII generation has greatly increased and it will be powered by a 1.5TID gold power combination. The recent Guangzhou purchase restriction policy will be adjusted, new energy vehicles will be able to avoid shakes, hybrid vehicles and other energy-saving vehicles will continue to occupy 10% of the brand share, BYD will take the opportunity to expand the energy-saving and new energy vehicle market in Guangzhou. "Qin" will therefore be a strategic product for BYD to expand its home market.
Earlier, Li Yunfei, deputy general manager of BYD sales, said that the company is confident to complete the total sales target of 500,000 units this year. In the field of new energy vehicles, the company’s sales target for pure electric vehicles e6 is 6,000, and sales of pure electric bus K9 are 2000 vehicles. From January to May this year, BYD has completed sales of 639 e6s and 593 units of F3DMs. With some potential orders, its sales of electric vehicles are expected to maintain rapid growth.
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