Mercedes-Benz trucks dig deep into the Chinese market segment

It is understood that Mercedes-Benz as the first truck manufacturer to enter the Chinese market sales, the overall performance is not very satisfactory. In order to change the situation, Mercedes-Benz trucks are digging deep into the Chinese market segment.

Therefore, at the "2012 South China Logistics Manager Seminar" organized by Mercedes-Benz Trucks, Mercedes-Benz signed a contract with South China Logistics Manager Club at Guangzhou Changlong Hotel to form a strategic partnership.

In recent years, trucks giants such as Volvo, Scania, and Mannequin have made joint ventures and cooperation. Mercedes-Benz trucks have also achieved a joint venture with Beiqi Futian Auman Heavy Trucks. However, Robert Roberts analyzed the reasons for the poor sales of South China market: One is the change of dealers, and the other is the adjustment of sales structure.

In Europe, Mercedes-Benz’s share in the heavy-duty truck market in Germany is 40%. The entire European market has a 25% market share. Four out of ten trucks are Mercedes-Benz. However, in China, market penetration has been poor. In response, Robert said that large logistics companies are major customers of transnational heavy truck brands, but Chinese logistics companies are different from the West. There are one million logistics companies in China. Most of them are relatively small, while the United States is a large logistics company. Accounted for 80%.

Therefore, in the deep digging of China's truck market, Robert revealed that special vehicles and building manufacturing are an attractive market. Mercedes-Benz trucks are also performing well and are willing to explore this niche market and put this niche. The market gradually expanded.

In terms of outlets, Li Xingxing, the largest distributor of Mercedes-Benz trucks, began to focus on cars last year, so it stopped cooperation with Mercedes-Benz commercial vehicles. In the vacated areas, new investment must be found to fill in, but at present there are already dealers joining and filling up.