Second-hand car market enters rapid development stage

At the annual conference on innovation and development of the Chinese tangible automobile market held on July 10 and the annual meeting of the tangible automobile market branch of the China Auto Circulation Association, Luo Lei, deputy secretary-general of the China Automobile Dealers Association, stated that the used car market in China is at a stage of development and maturity. Between the stages, there are objectively conditions for rapid development. Although there are many problems in market management and government management in the used car market, its steady and even rapid development prospect is undoubted.

At present, China's used car development pressure. According to Luo Lei, the used car market has objectively rapid development conditions: First, China's economy has been in a period of rapid growth for a long time. Second, in terms of the medium and long term, at the end of 2011, the number of vehicles owned by thousands of people in China reached 69, and efforts are being made to 120 international averages. The current status of China's car ownership also reflects the rapid growth of the used car market from the germination stage. Third, due to the sluggish growth of the national new car market in the first five months, the amount of car ownership will form a strong support for the used car market. Luo Lei believes that due to the availability of development conditions, this year's used car market may grow by about 20% in an ideal state, and at least the growth rate will remain at about 15%.

Luo Lei told reporters that although used cars have objective development conditions, problems between the market and the government still restrict the used car market and increase its development pressure. He believes that from the perspective of government management, after Guangzhou, Guangzhou has adopted a purchase restriction order, which makes many cities across the country measure the contradiction between environmental protection and automobiles, and the impact on the used car market is self-evident. The impact of limited access to used cars across the country is equally significant. The lack of matching of tax policies also makes certain sales of used cars obstruct. Secondly, from the perspective of market management, the integrity of the used-car market is not high, and information opacity also severely restricts the development of the used-car market. From the point of view of enterprise management, there is a shortage of management and management talents in the used car market, and there is an existing situation in which talents from operational to management positions are scarce, difficult to cultivate practical talents, and talented people cannot be maintained.

According to Luo Lei, at present, many dealers have misunderstandings about second-hand cars. They believe that what foreign companies do is what we need to do now; complaints from consumers are not high; complaints are not good. One-sided view, the more luxurious the store decoration is, the more attractive it is; as long as the advertisement is done, the business will be better.

He said that dealers should broaden their horizons and step out of their own small circles; they must carry out more cooperation and exchanges with the industry; have an objective understanding of the market environment, grasp good environmental resources; learn from foreign advanced experience, use innovative marketing methods, open up New business.

Luo Lei believes that China's used car market has a bright future. He said that the used car market in China is a market segment with high growth potential, most opportunities, and most potential. It is a dealership and professional second-hand car dealership is entering the market with great strides and is expected to become the market leader. The tangible market has become an important form of circulation and has great auction potential.

When it comes to the changing trend of the nationwide used car market, Luo Lei believes that there is a significant increase in the activity of the used car market, industry activities continue, and operating organizations begin to scale. Brand dealers began to pay attention to used car business. The used car dealers who have completed their original accumulation have begun to focus on building service brands. About 150 second-hand car trading markets across the country have completed upgrading and upgrading projects, and their service functions have been improved. The construction of the integrity of used vehicles is being strengthened; the division of labor will be more detailed, and special agencies such as car collection, wholesale, and retail will replace the “one-stop” service. 4S shop has gradually become the key to the used car business chain. The construction and changes of the used car market in all aspects have made its smooth progress on the fast track.