Since August of this year, Kumho has launched a series of promotional activities for “Grand Priestly Members, Good Awards for Hitting Again†across the country. The event ended on November 30 at the Beijing Station. The final prize of 500,000 yuan “Family Dream Award†was produced under the witness of the guests on the spot. Lan Lan (a pseudonym) from Xining, Qinghai Province won this lucky prize among registered users. At the same time, Kumho announced that its protection policy for two high-end tire products was extended from the end of December 2011 to March 15, 2012.
After the March 15th this year, the sales of Kumho Tire were almost stagnant. To restore the confidence of Chinese consumers in Kumho, this year it launched a large-scale promotion campaign for consumers with the “How to send a good rewardâ€. Jin Yuyou, general manager of sales of Kumho China, said that the main purpose of holding the lucky draw was to give back to Chinese consumers and establish Kumho’s members and communication mechanism to improve after-sales service. Kumho will continue to respect the needs of Chinese consumers, and new energy-saving and environmentally friendly products will also be available next year.
In order to restore confidence in the Chinese market, Kumho has indeed shown sincerity. In October this year, Kumho announced to extend the recall and free testing services to December 31st, and also extended the warranty period of its high-end products from the state's 3 years to 5 years.
It is understood that from the date of registration of activities from August 8, 2011 to November 8, 2011, users from all over the country have completed effective registration on the official website of Kumho. This includes users of products participating in promotional sweepstakes, as well as registered members of the site. Relevant person in charge of Kumho (China) Tire Sales Co., Ltd. stated that since this year, Kumho has implemented a number of measures, including the implementation of recalls and free testing services, facing the announcement of the “Five Commitments†and putting them into action, implementing the VIP/special protection system. And launch promotional sweepstakes. In the future, Kumho will also launch various types of feedback activities in order to thank consumers for their support.
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