In the first quarter of 2011, the sales volume of the mini-vehicle market declined year-on-year, causing the industry to worry about the decline of the mini-vehicle market. Of course, there is a certain background to cause such concerns. In the first quarter of 2011, although there was no significant growth like double-digits in 2010, it still maintained an increase of 8.08% year-on-year, and experts still forecast the market at the beginning of the year. In comparison, the micro-vehicle market has not only failed to follow the overall situation, but has dragged its feet, showing a 5.6% year-on-year decline. At the same time, it was also the only subdivision vehicle with negative growth in the first quarter of 2011.
Therefore, the two major issues of the decline in the micro-vehicle market and overcapacity have returned to the attention of the industry. Excessive production capacity is an unquestionable fact. At present, there are nearly 20 car companies in China that produce micro-vehicles and the total production capacity is over 5 million. According to the car manufacturer's own plan, China's micro-producer production will reach 7 million units in 2012. It is clear that the Chinese market is difficult to achieve 7 million units of mini-vehicle sales. However, the remarks that the micro market is declining are hardly convincing, because it is only the year-on-year decline in the first quarter of 2011.
The decline in the mini vehicle market was largely due to the withdrawal of policy stimulus
Since 2011, China's automobile market has officially ended the purchase tax preferential policy for small-displacement vehicles. The small-displacement model has finally lost its consumption policy stimulus. From the halving of the purchase tax in 2009 to the 2.5% purchase tax concession in 2010, the preferential policy will be reduced step by step. In 2011, the subsidy to the countryside will come to the last moment. The two major direct impacts The policy of the customer market disappeared. After the sales of the market experienced a frenzy at the end of the year, returning to the normal state in early 2011 was a normal phenomenon.
Microcars are originally the most vulnerable market in the auto market. Consumers mostly use urban and rural markets as the mainstay, and the funds on hand are very limited. Purchase tax and car subsidy for the countryside are very high in the prices of micro-customers they purchase. There is weight. Once these two benefits disappear, these special buying groups will become more cautious than ever. This is one of the reasons why the market growth of minibuses far exceeds the average level of the market in the days of purchase tax and rural subsidy.
The huge increase in the cost of vehicles is another major obstacle to the development of micro market
In recent two years, rising oil prices have become an important obstacle to the development of micro-customers. Especially in 2011, oil prices have even become a bottleneck for the growth of micro-buses. From the beginning of the year to the present, the NDRC has twice raised the price of oil. All Chinese auto consumers will always bid farewell to five bucks and six bucks a liter of gasoline. Now that the oil price remains high, the No. 93 gasoline is hovering at a rate of 7.8 yuan, and it will not be out of reach if the next step will exceed the 10 yuan mark. This trend of rising oil prices is simply a direct line of defense for the micro-bus consumer groups.
Not only oil prices, the increasingly congested traffic environment, high parking fees, and some chaotic traffic violation tickets have made this fragile and cautious consumer group return to the most rational state in automotive consumption. Many of them had originally decided to buy micro-offers. Now after a series of trade-offs, they have chosen to continue to wait and see.
The mini-car market has not actually declined
Microcars are tool vehicles that are closely linked to the bottom of economic buildings. The rise and fall of this market segment and its development trend reflect to a large extent the quality of China's economy. Similarly, the overall economic situation will also determine the rise and fall of the minibus market. At present, China's overall economic situation is improving, and there is no reason for the micro-customer market to decline.
The year-on-year decline in the mini-vehicle market was in fact the temporary result of a series of high-cost use costs, such as the withdrawal of external favorable policies and soaring oil prices. It was not that the market demand of micro-customers reached saturation and there was a decline. On the contrary, with the continuous development of the third-tier cities and fourth-tier cities and further strengthening of the urban-rural structure, there is still room for further expansion of the micro-customer market in China. China is a country with a population of 1.4 billion people. Most of the population lives in rural areas. With such a huge base, micro-customers that have just developed a few years are going to become saturated or even decline. This is not in line with national conditions.
Micro-vehicles are the two-in-one models for pulling goods into people. Their own prices are very low, and maintenance is also easy and convenient. It is one of the vehicles that the new wealthy urban and rural households give priority to. Once people are accustomed to the peace without policy preferences and corresponding subsidies, and are accustomed to the social pattern of high oil prices, the consumption of micro-customers will be re-released.
Quality transformation to promote the development of micro-car market
Now the microcar is no longer a simple four-wheeled van carrying a metal run, the market demand for microcars has already begun to transform into quality. The typical representatives of Wuling, Chang'an, Dongfeng Xiaokang, FAW Jilin and other micro-customers cater to the changes in market demand and lead the transition to quality.
In the face of this huge mini-vehicle market, some car companies with strong technical strength have also begun to enter the micro-commuter field. Newly-added brands include the southeastern Xiwang, Beiqi Weiwang, etc., these emerging brand models, and the future competition of the micro-customer market. More intense, the pace of quality micro-customers will be further accelerated.
The direct effect brought about by the quality improvement is the comprehensive improvement of various aspects such as the comfort, controllability, safety of driving, fuel economy and other aspects of mini-vehicles. Eventually, the choice of mini-vehicles is strengthened and micro-cars are brought to the forefront. Further market growth in the market.
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