International Model Constructs the "Zero" Relationship of Harmonious Automobile in China

The defects of the accelerator pedal at the beginning of the year caused Toyota Motor glory that was deeply trapped in the “recall door” to stop. The airbag defect caused Honda to recall the subsequent dust and there was a hidden danger in the brake system. BMW immediately recalled 350,000 vehicles. This year, auto parts defects made Toyota, Honda, BMW and other auto giants have suffered. Defects in auto parts in 2010 caused the car recalls to soar.

The healthy development of Chinese auto parts enterprises has once again become the focus of attention of the people.

"China's auto parts companies have a lot of difficulties in development, and the establishment of a new type of harmonious and zero-resolving relationship is an important part of solving the current difficulties." Zhou Liting, deputy general manager of Shengrui Drive Co., Ltd., told China Union Business Daily.

China's automobile zero-setting model is worrying. It is understood that almost all automobile automakers in the world have abandoned the past century in order to avoid the problems of large investment projects, long construction periods, excessive distribution, and high risks caused by full vehicle investment. At the beginning, the traditional development model that was responsible for the design, manufacture, and assembly of automobiles was to seek cooperation with many auto parts production suppliers around the world. Jiang Jian, deputy general manager of Delphi Automotive Systems (China) Investment Co., Ltd., said that Delphi is a component company that was spun off from GM. The entire vehicle company through the specialized division of labor of various parts and components and scientific and reasonable coordination, and jointly complete the entire production process of automobile assembly. The competition of modern auto companies has largely changed from a single fight to a team game between the entire supply chain. Through mutual cooperation of all parties, mutual benefit and win-win results have been achieved. The perfect automobile zero-setting relationship is an important condition for the win-win cooperation.

Zhou Liting believes that there are two main forms of relationship between auto manufacturers and auto parts companies in China: one is an auto parts company that develops in an autonomous manner; the other is an auto parts company attached to an entire vehicle. The group exists in the form of a branch factory. Auto parts companies, as the foundation of the automotive industry, have long been in a passive position. Most of their product R&D and production are produced in accordance with the requirements of vehicle manufacturers. It is difficult to go deep into the technology research and development and production of vehicle manufacturers, and lack of independent research and development capabilities.

At present, there are two models of automobile zero-relation in the world: the vertical integration model represented by Europe and the United States. Under this model, vehicle manufacturers and component manufacturers are equal partnerships. The two parties are not affiliated with each other. No capital contact. In the research and development of technology, parts and components companies are likely to take the lead and the supply of parts and components is also achieved through bidding. This unstable supply relationship makes parts and components companies attach great importance to the research and development of new technologies and new products, and it is born like Bosch. Delphi, a multinational giant, has a dominant position in a few areas. The second type is a pyramid model represented by Japan and South Korea. A vehicle company controls each key component company's stock rights to realize the layer-by-layer control of related parts and components companies. Under this model, parts suppliers are divided into several categories. At the same level of supply system, vehicle manufacturers mainly control first-class component suppliers with product development capabilities and participate in investment in other components. Toyota Japan is the most representative.

Solving the international model In 2004, China's "Automotive Industry Development Policy" pointed out that: automobile complete vehicle manufacturers must increase their professional production levels in structural adjustment, and gradually adjust internal supporting component production units to become socially-oriented and independent. Specialized parts production companies. According to the national policy, the development direction of China's auto zero relationship is to follow the same kind of European and American incentives for independent development of parts and components, and to survive and develop in the market competition to adapt to the global division of labor.

Zhou Liting believes that China's current situation is more suitable for the development of the Japanese-ROK Pyramid-Zero relationship because parts and components companies in Europe and the United States have developed for a long time. At present, China's domestic parts and components companies are in a growing market environment. Although it was born, it has developed rapidly, but most of its foundations are not solid, technological progress is lagging behind, and its ability to combat market risks is not strong.

A person in charge of an Zhejiang auto parts company, who did not wish to be named, told the China United Daily that in the European and American countries, the Auto Industry Association plays an important role as a bridge link in coordinating the relationship between auto manufacturers and parts companies. The absence of the Association’s performance of functions has cast a shadow over improving the relationship between domestic cars and zeros. The responsibility of the government and industry associations is significant in improving the relationship between automotive zeros.

Zhou Liting expressed the hope that the government and industry associations will take the lead in constructing an information platform suitable for sharing among auto parts companies in China to realize the sharing of information resources and avoid redundant construction and vicious competition among parts and components companies, and use limited funds and talents. Need more core technology research and development.

In the development of parts and components industry, the government should provide more preferential policies and financial support, learn from foreign experience, and guide the development of China's local auto parts industry. To play a close role in the coordination of vehicle manufacturers and parts companies in the industry association. To achieve a reasonable profit distribution for vehicle manufacturers and parts and components companies, to promote closer cooperation between the two parties in areas such as technology research and development through various channels, encourage both parties to participate in each other's shares, and establish a solid supply chain. In accordance with the requirements of simultaneous development and joint design, it promotes a sense of responsibility for mutual benefit. In response to foreign investment, we will achieve the ultimate goal of mutual benefit and win-win outcomes by transforming individuals from individual competitions to competition in the entire automotive industry chain.

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