Although the National III emission standards were fully implemented on July 1 this year, the “fighting†for the State III heavy truck market has been fully launched. Recently, Liu Hanru, chairman of Anhui Hualing, stated that he would like to take the opportunity of the implementation of the State III to prepare for the top six domestic heavy trucks; Liberation, Dongfeng and other enterprises have also been poised for a long time and they want to take the opportunity to expand market share; CNHTC is more willing to borrow The machine consolidates the position of the heavy truck boss. The demand for heavy trucks in the petroleum system is also increasing. Relocation of well teams, pipeline transportation and oil well operations are increasingly dependent on heavy trucks. Many manufacturers have been ready to launch, aiming at the heavy truck market, and promoting vehicles with more power, larger tonnage and more environmentally friendly emissions.
Obviously, the implementation of the National III emission standards will have a profound impact on the domestic heavy truck industry and may change the market structure of domestic heavy trucks, but for oil users, this means more choices and benefits.
Rare opportunity
Since the end of last year, major domestic heavy truck companies have predicted market trends this year. The industry generally believes that heavy truck production and sales will account for about 70% of the annual total in the first half of this year. In the second half of the year, the market space for the State III heavy truck will be very limited, and production and sales volume will account for 30% of the annual total.
Although everyone is not optimistic about the sales situation in the second half of the year, some mainstream companies do not care too much. They are more likely to consider the implementation of State III emission standards as a rare opportunity in the long run.
Senior executives of FAW Jiefang Company told reporters that this year is an opportunity that is far greater than the challenge. Last year, liberation company sold 156,000 trucks, of which heavy truck sales accounted for 37%, an increase of 160%. Continue to increase the proportion of heavy truck sales is one of the goals of this company this year. A few years ago, the Liberation Company did a lot of basic work to adjust the product structure, and made full preparations from product development, vehicle matching, and service network construction. The full implementation of the National III Standard this year will undoubtedly be a rare opportunity for liberation. We can take this opportunity to further optimize the product structure.
Dongfeng Commercial Vehicle Co., Ltd. successfully completed the market introduction of "Dragon Heavy Trucks" in 2006. Last year, the sales of "Dragon" and "Hercules" reached 23,000. This year, the company's production and sales target for "Dragon Heavy Trucks" is 45,000 vehicles.
China National Heavy Duty Truck produced the “Prince of Gold†series of country III heavy trucks, which began mass production at the end of 2006. In 2007, China National Heavy Truck III trucks sold more than 1,500 vehicles in the Beijing market. They have accumulated certain experience in technology and services and can calmly face the arrival of the National III standard.
Anhui Hualing’s sales target for this year is 30,000 units. To achieve this goal is to rely on the implementation of the National III standard. Hualing heavy truck started on the basis of Mitsubishi technology. The selected engine adopts electronic control technology and it is not difficult to achieve the national III emission standard.
Where is the competition?
What is the focus of the "Scaling War" in the country III heavy truck market? Experts said that prices, product structure, and services will be the main competition points among enterprises.
According to report, the domestic heavy-duty truck company’s national III heavy truck price is 20,000 to 30,000 yuan higher than that of the national II product. The price of other enterprise III products is higher than this level, because most of these companies cannot meet the engine, etc. by themselves. The matching demand of the assembly and the price advantage have already been occupied by mainstream heavy truck companies.
The higher the proportion of trucks with State III heavy trucks in the total sales of trucks, the more obvious the advantages. The switch between new and old emission standards will test the company’s technical reserves and new product R&D capabilities. Who can launch as many new products as possible in a limited time, and quickly adjust the product structure, who is the winner. In this regard, China National Heavy Duty Truck and Shaanxi Automobile have certain advantages. Liberation and Dongfeng Commercial Vehicles began preparations for R&D, support, and market introduction last year. This year, the sales volume of China III heavy trucks will increase significantly.
After the full implementation of the National III emission standards, the after-sales service capability of the heavy truck companies will be tested. The addition of advanced maintenance equipment, training of maintenance service personnel, and improvement of after-sales service system require a lot of investment.
Reporters learned from mainstream truck manufacturers such as Liberation, Dongfeng, CNHTC and Shaanxi Auto that these companies are now operating at full capacity to meet new standards. For the regular service stations, implementation of the National III standard is good news because the testing computer used is expensive and the database is not the same for all manufacturers. Afterwards, the business of roadside shops can be very deserted.
Market structure will change
The National III emission standards have become the starting line for a new round of competition for heavy truck companies. The implementation of the National III emission standards has accelerated the pace of China's heavy truck market adjustment.
Among the current domestic heavy truck companies, China National Heavy Duty Truck Group and Shaanxi Automobile Co., Ltd. are relatively stable and their advantages are expanding. FAW and Dongfeng will rely on strong capital, brand, technology, and marketing strength to make a leap forward; Futian and Hualing, etc., have a flexible mechanism. Focus on opening up market segments and develop rapidly. Some enterprises with backward concepts, inflexible mechanisms, and unresponsiveness will become the targets of elimination. The development of the domestic heavy-duty truck industry to the present day, in the face of the “exam†of the full implementation of the National III emission standards, the mutual competition between enterprises depends on comprehensive strength, and it is very difficult to occupy the market commanding height with only one or two advantages.
Experts predict that the implementation of the National III emission standards may change the seats of the top six domestic heavy trucks, and the production concentration will be further increased.
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