On April 22, the Ministry of Communications issued the “Working Rules for Cars and Car Trains Recommended Vehicles†(hereinafter referred to as “Rulesâ€), and announced the first batch of car and car train models recommended, including Sinotruk, CIMC. A total of 24 models including Inner Mongolia First Machine Group and Beiqi Foton. It can be read from the "Rules" that the purpose of the Ministry of Communications is to speed up the structural adjustment and technological progress of road freight vehicles, promote the modernization of road transport equipment, encourage energy conservation and consumption reduction, ensure the safety and efficiency of cargo transportation, and at the same time, Good cooperation with the state in the management of overloaded vehicles.
Based on the government's intention to regulate the truck operation market and guide the healthy development of the truck market, the "Regulations" have ushered in many affirmations soon after its introduction. Relevant experts also stated that China’s cargo market is huge but the level of freight equipment is relatively backward. The recommended models are helpful in changing the status quo and improving transportation efficiency. As we all know, China's medium- and heavy-duty truck market has historically been closely linked with national policies. After this “good policy†is introduced, will the current low-to-middle-heavy card market follow the promotion of the recommended models?
In fact, in an interview with some users and dealers recently, the reporter found that the recommended models have encountered problems in the promotion. When asked about the sales of the recommended models, dealers in many regions expressed that it was not clear that there was a “recommended modelâ€. Other dealers said they only knew about it and apparently did not understand it further. It has been more than two months since the introduction of the "Regulations". However, there are still so many dealers who do not know much about it or do not attach much importance to it. This proves that the impact of the recommended models is not enough. On the other hand, it also proves that The government has again committed the old problem of weak enforcement.
In some dealers and users who understand the situation, many people also expressed that they are not optimistic about the prospect of the recommended models. A user even asked reporters in an interview. Why are there no large companies such as FAW and Dongfeng? In fact, on the day when the list of recommended models was announced, many people found that none of the 24 heavy-duty card manufacturers of FAW, Dongfeng, and Shaanxi Auto appeared in the 24 recommended models. However, from the January-May sales and sales data for this year, heavy truck sales totaled 127,924 units, while sales of FAW, Dongfeng and Shaanxi Auto were 28,529, 28,123 and 13,327, respectively. The market share of these three companies has exceeded the total. 50% of the overall market share. In other words, more than half of the heavy truck users do not use the products of the manufacturers of the recommended models. How much persuasive power can these 24 models recommend?
The reporter learned from relevant sources that relevant persons from FAW and Dongfeng have stated that this type of selection is relatively large, and the reporting procedures are very cumbersome. Therefore, they chose not to participate in the selection, and Shaanxi Auto simply ignored it. In short, regardless of the reasons, these three key companies obviously do not attach great importance to the recommended models, and less the participation of these three companies, the authority of the recommended models will undoubtedly be greatly reduced.
The reporter dialed the phone numbers of the users of several non-recommended models, trying to understand whether these users would prefer to change the current selection and would prefer to recommend models. The final answers were mostly negative. As a user of Dongfeng Trucks, Fu Wenguo, deputy chief engineer of Zhejiang Juhua Automobile Co., Ltd., said that there are currently some large manufacturers that are not rated. Therefore, the reference value of the recommended models is not very large. For the short period of entry, users who have just started to develop may have some guiding roles. For giant companies such as Juhua, the company has finally determined the Dongfeng brand among many brand models that have been used successively, and will not Easily changed. At the same time, the company came to the conclusion that the use of these products: mainstream brands and general brands, no matter how publicity will not easily change its image in the user's mind.
“These models do not have any special advantages in vehicle performance and vehicle accessories.†Fu Wenguo analyzed the reporter from a technical point of view. For the recommended models, the speed is more than 100 kilometers per hour, which is conducive to the advantage of improving the transportation efficiency. Fu Wenguo also put forward different views: “I don’t think it is necessary to reach 100 km/h, and the speed limit for trucks is generally on the highway. It is 90 kilometers and the risk of running to 100 kilometers is rather large. Our company has always used GPS to control the maximum speed within 80 kilometers, which can more effectively avoid risks.†Fu Wenguo continued to add because the truck purchase area Relatively strong, the same local market, with the brand of the brand is relatively concentrated, the brand's after-sales service site is also more, on the contrary less number of brand models maintenance is more difficult, accessories are also difficult to purchase in the market. Therefore, the convenience of maintenance is also an important factor to consider when buying a car, but it is not determined by the recommended model.
According to the Ministry of Communications, the recommended model will be supported by relevant policies, such as obtaining free vehicle inspections, detention, and fines, and being able to quickly pass such special permits in the inspection of overloaded vehicles. Will these convenient conditions guide the user's purchase of vehicles? In this regard, Fu Wenguo said that in the governance overload limit, various local governments exposed the problem of inconsistent policies, implementation of different strengths, so most users of these recommended models of preferential policies are only reported to wait and see attitude, so This has little effect on their purchase of vehicles.
The reporter learned from the interview that those users who use non-recommended brand models do not seem to have a problem with the recommended models. What about the brands that were selected as the recommended models for their sales in these two months? Du Qiulai, manager of Baoding Huarui Automobile Sales Company, answered the reporter's questions.
The heavy-duty truck sold by Baoding Huarui Automobile Sales Co., Ltd. is a product of China National Heavy Duty Truck. Du Qilai told reporters that after several CNHTC products were identified as recommended models, there was no hot selling in the past two months. The original modest sales did not change. For these reasons, Du Qiuli analyzed that on the one hand, users did not have much repercussions on the recommended models, and they still bought cars according to their usual needs. On the other hand, the recommended models mainly included container transport vehicles, vans, and coal. Transport vehicles and bulk cement trucks do not involve construction vehicles, dump trucks, and cement mixers. From the current market, the demand for the latter models is much greater.
It has been more than two months since the introduction of the recommended model, but from the current market reaction, the market effect it produces is not obvious. Although the Ministry of Communications issued a series of preferential policies, it is clear that truck users do not feel bad about it. Why is this? As truck users, trucks are the tools to make money. They are the most economical, heavy, and convenient. It is correct for government agencies to publish recommended models to consider the long-term healthy development of China's truck market. However, judging from the current interests of the users, the implementation of policies and regulations in earnest and thoroughly will probably be the first thing the government should do.
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