“Get the next gas, this is basically no problem.†Qu Zhixin, manager of PetroChina Kunlun Lubricants North China Branch, revealed to reporters recently that Liao Guoqin, general manager of Kunlun Lubricants, was negotiating with FAW Group to prepare Kunlun Lubricants to be designated by FAW Group. Vehicle oil and after-sales service oil.
Analysis of the industry, if this can be successful in the end, is bound to trigger a new round of domestic market competition for lubrication manufacturers, the domestic market share of Mobil, Shell and other international brands will also form an impact.
The goal is not only the Great Wall, unified
At present, through the integration of brands such as “Flying Sky†and “Seven Starsâ€, CNPC has made Kunlun Lubricants with more than 300 varieties in 13 categories and has become its largest lubricant brand, and its competitor Sinopec Corp. has also been comprehensive. Integrate its lubricating oil products into the "Great Wall" lubricants. Obviously, the recent negotiations between PetroChina and FAW are a comprehensive challenge to the Great Wall and the reunification of Kunlun.
The person in charge of CNPC said that Kunlun’s goal is not only Great Wall and Unification. “BP, Shell and other multinational companies have their famous lubricant brands. CNPC has integrated more than 300 grades of lubricant products into a Kunlun brand and is also addressing the challenges of multinational companies.†China National Petroleum Corporation Zhongnan Lubricant Sales Center manager Li Xinzhong said.
China currently has more than 4,000 lubricants manufacturers, 93% of which are rumored to be on the verge of losses, while Shell, Mobil, Esso, Flowserve, Total, BP, Castrol, etc. accounted for 78% by virtue of their strong scale and brand advantages. More than % of China's high-end lubricants market has captured 80% of the entire automotive lubricant market. Although state-owned brands account for 80% of the total market, profits are only 20%.
In the domestic lubricants market, only strong brands such as Kunlun, Great Wall, and Unicom can compete with international brands, but due to late start and lack of opportunities for brand expansion, domestic brands have been international brands for a long time. The high-end market battle has always been at a disadvantage.
The general manager of Kunlun Liao Guoqin said: “Our oil is no different from Shell, Mobil and other international famous brands. The raw materials are the same, but why can't we get into the high-end market? The key is that the brand image is not strong enough.â€
In 2003, Kunlun, Uni-President and Great Wall spent heavily to compete for the golden rank of CCTV advertising in 2004. This is an official declaration that domestic manufacturers hope to strengthen the brand's response to the challenge.
"We now have competitive international companies such as BP and Shell." said Liao Guoqin.
Bound with FAW can be called king?
Liao Guoqin once said to the media: "PetroChina is No. 1 in China's state-owned enterprises. PetroChina's lubricant companies have two-thirds of the domestic resources. We hope that Kunlun Lubricants will also be able to account for a king in the Chinese lubricants market."
Kunlun Lubricant is already the designated oil for Chery and Huatai. Tying on FAW will undoubtedly make Kunlun's “king†dream a big step forward, because once it becomes a designated brand of FAW, it can not only form a certain monopoly resource, but also Eliminating the pain of competition in many fragmented markets.
The lubricants market is closely related to the development of the automotive industry. The nepotism in the lubricants OEM (OEM) market is even more commonplace. Japan's Toyota Motor's lubricants for Japan's First Light, Germany's Volkswagen lubricants for Volkswagen, Beijing The LG lubricants used in modern automobiles have rushed into the automotive customer market, and are the top priority for every lubricant company's expansion plan.
In 2003, FAW Motor produced and sold more than 400,000 vehicles. No matter which domestic lubricants company, once it is on the "biggest" such as FAW, its market share and brand awareness will only rise sharply.
The responsible person of FAW Group headquarters disclosed to reporters that it was indeed negotiating with Kunlun. The details are not very clear, but it seems that they have not yet been finalized.
A person in charge of the marketing department of Sinopec Lubricant Company stated that everyone has been talking about it. Kunlun actually deliberately released the wind as early as March. You see that he has signed the agreement now. The purpose of this hype is obvious, but who? Can't say that it's impossible to falsify it?
In fact, the three major lubricant companies have never ceased to compete for the FAW, SAIC and Dongfeng auto giants.
Li Chi, general manager of unified petrochemical, said that Lubricants had won 40% of Dongfeng Passenger Vehicle loading oil at the beginning of the year, and was also the loading oil of Shaanxi Heavy Duty Truck. In addition, the unified lubricant has been awarded by FAW. Technical recognition.
“Since last year, we have won Changhe, Liuzhou and Dongan Engine Company and become the only three lubricant suppliers. Our goal this year is to capture nine more companies,†Li Jia told the media.
The relevant person in the Great Wall Lubricants Company stated that Great Wall Lubricant is not only the fuel oil for Foton Motors, but also one of the designated oils for the Dongfeng Citroen series, Shanghai GM and Shanghai Volkswagen, Great Wall, FAW and SAIC Motor. The contact "has always been very close."
The reporter learned that FAW-Volkswagen Audi and other models have always been designated foreign well-known brands of lubricants for loading oil and after-sales service oil, other models of loading oil are also used by foreign brands, currently loading domestic brands The bidding for oil has not yet commenced.
According to industry sources, rumors of FAW's intention to bid recently, the three major domestic oil companies have already fought for their head and shoulders, but a big group such as FAW is unlikely to designate an exclusive supply of oil products. Business, it is likely that several major brands are divided into different models.
Freestyle BMX is bicycle motocross stunt riding on BMX bikes. It is an extreme sport descended from BMX racing that consists of five disciplines: street, park, vert, trails, and flatland.
Flatland BMX occupies a position somewhat removed from the rest of freestyle BMX. People who ride in the above disciplines will generally take part in at least one of the others, but flatlanders tend to only ride flatland. They are often very dedicated and will spend several hours a day perfecting their technique.
Flatland also differs from the others in that the terrain used is nothing but a smooth, flat surface (e.g. an asphalt parking lot, basketball courts, etc.). Tricks are performed by spinning and balancing in a variety of body and bicycle positions. Riders almost always use knurled aluminum pegs to stand on to manipulate the bike into even stranger positions.
Flatland bikes typically have a shorter wheelbase than other freestyle bikes. Flatland bikes differ from dirt jumping bikes and freestyle bikes in one way. The frames are often more heavily reinforced because the people riding flatland often stand on the frames. This shorter wheelbase requires less effort to make the bike spin or to position the bike on one wheel. One of the primary reasons flatlanders often ride only flatland is the decreased stability of a shorter bike on ramps, dirt and street.
A variety of options are commonly found on flatland bikes. The most unifying feature of flatland bikes is the use of four pegs, one on the end of each wheel axle. Flatland riders will choose to run either a front brake, a rear brake, both brakes, or no brakes at all, depending on stylistic preference.
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