Nearly 20% of the market growth rate in the first half of this year still caused the Chinese auto market to linger. This inevitably raises doubts about the "resistance" of the pampered Chinese automobile industry in recent years.
After all, let's continue the myth of the auto market, which has a growth rate of over 40%, and I'm afraid even the hottest dealers can't believe it. In fact, despite the signs of a recovery in the auto market after July, many people recreated their illusions, but most people believe that the current market growth rate should be more rational, and the Chinese auto market must learn to The survival skills of "temperature".
And after half a year of frost and snow, the auto manufacturers are also blending with their more sophisticated marketing techniques. In August, Dongfeng Bluebird and Tianjin FAW Xiali both had their own unique “new clothesâ€. Fashion N3: Pentium is a "heart"
From Tianjin FAW to the N3 of the 1 millionth car, the car was undoubtedly placed high hopes. When it slowly exited in the factory building in Tianjin, the gorgeous fashion suddenly touched all the flashes. ———Originally, people in the eyes of that "saving, worry, save money," the Xiali car, put on the "new clothes" turned out to be so beautiful and moving. In fact, in addition to everything that was first seen, the N3 was also loaded with a more realistic and powerful "heart."
The new Xiali N3 has innovated the original solemn style of the Xiali brand with its stylish appearance and vibrant interior. The new shape of the overall water droplets modeling crystal headlights, it shines. Horizontal chrome grille, full of movement and noble temperament. The nose line extending from the bumper to the hood of the engine effectively outlines the entire three-dimensional and layered sense. With the large windshield front windshield, the vehicle is more fluid. The well-distributed drop-type combination taillights add an elegant atmosphere to the vehicle. The tri-color bright color combination shallow interior design diversifies the tone application, further improving the comfort and lively feeling in the vehicle. Soft integrated instrument center console, with multiple titanium trim, feeling delicate, full of sense of movement. Two-color velvet anti-submersible bucket seats are more colorful and more comfortable to ride.
More importantly, the Xiali N3 has plenty of steady power control. From Toyota's famous 8A 1.3-liter engine, the maximum power of 63kW, the maximum torque of 110N · m, in a wider range of speed can get a larger torque output, excellent acceleration performance, with its "use only 1.0 liters Fuel consumption, output power of 1.6 liters" is widely praised. Another technically mature 1.0-liter engine model is available. All models of the N3 are equipped with a 5-speed manual row. The ultra-low 5-speed high-speed transmission ratio is only 0.707. The 1 is used. When the engine is running at high speed, the engine speed is lower, and it is more energy-efficient and less abrasive. The fully-upgraded front suspension support structure, with a plate thickness of 1.6mm to 2.5mm, enhances overall vehicle strength, and more importantly reinforces the upper suspension to provide a strong wedge-type structure for perfect handling. The stud arm is independently suspended to ensure high-speed travel stability and ride comfort. The vehicle also passes 50,000 km of strict road reliability tests. Equipped with 165/70R1379T M+S all-weather tires, with fully upgraded five-piece aluminum wheels; widened tread improves grip and drainage, making it more stable on dry and wet roads.
In addition, Xiali N3 comprehensive protection of safety equipment for the crew to bring travel protection. The body structure exceeds a total upgrade of 58 sheet metal components, in which the left and right straight beams in front of the extension car and the bumper in the bumper increase the overall safety of the vehicle. The use of front and rear stage energy absorption zones can be adequate. Before and after the buffer energy absorption zone collapses energy absorption, thus ensuring the complete safety of the driving space. The use of the bulkhead and the thickening of the shock-absorbing support sheet metal parts have increased the rigidity and impact energy absorption of the entire vehicle. Equipped with airbags, up to 40 liters in volume. The body chassis and wheel cover have a special coating for preventing stone attacks. At the same time, the chassis cavity is filled with wax and anti-rust special treatment, so that the rust-proof ability is stronger. The N3 has three types of engines: 1.0-litre, 1.1-litre, and 1.3-litre, with hatchbacks and sedan options. The price is two hatchback: 1.0 liters 43,800 yuan, 1.1 liters 45,800 yuan, 1.3 liters 49,800 yuan; sedan: 1.0 liters 53,800 yuan, 1. 1 litre of 55,800 yuan, 1.3 liters of 59,800 yuan. Bluebird·Zunzun: E car picks up cost-effective banner
On August 2 in Guangzhou, a hot Guangzhou city, the much-respected Dongfeng Bluebird Zhizun used a more elegant appearance and informatized equipment to bring a bit of refreshing to those who first saw it.
Many people believe that in addition to the new product innovations, the update of marketing ideas is even more critical during the low sales period of Chinese auto sales. At this time, the Navi satellite navigation, reversing video surveillance, car video/audio and car phone bluetooth systems are integrated into the E-configuration, which is refreshing.
E-leadership, this time is even more prominent in the blue bird Chi Zun. E Equipped with a simple car telephone and satellite navigation system that is not what most people think of, it is a comprehensive information center that is highly integrated by an intelligence processing platform. Satellite navigation system, using GPS global positioning system and autonomous navigation method (vehicle speed sensor + gyroscope) combined with automatic retrieval and path automatic correction function, providing national roads above the provincial level and major cities, and has many The operation mode and voice prompt function, as well as the bird's eye view function unique to Bluebird, provide directional guides quickly and clearly, freeing passengers from thick maps and making driving easier. Through the integrated information processing platform, satellite navigation, vehicle-mounted video/audio, and reversing display systems provide real-time control of the LCD screen, making the man-machine interface easy to operate.
The reversing display system can be started automatically when the vehicle is reversing, clearly observing the situation behind the car, and combining the monitoring results of reversing radar provided by intelligent intelligence mirrors to help the owner to be completely safe. Car telephony systems are far ahead of their peers. After adding the Bluetooth function, the mobile phone interacts with the car hands-free system to maximize passenger convenience.
Everything is based on customer convenience. The interior space has been greatly improved with the principle of comfort and convenience. The T-type integrated center console is more concise and easy to operate. Walnut wood grain and light-colored interiors are perfectly matched to make the interior space more harmonious and comfortable. Titanium metal is applied to the row seats, central instrument panel, and door handles, which highlights the high-tech sense and makes a finishing touch. The role of; leather walnut wood steering wheel, leather seat, walnut wood shift lever, both in terms of visual or feel are equally subtle, fully meet the car owner's exquisite requirements for automotive life. Pneumatic massage seats pioneered in China are fully developed by simulating the fingering of a massage therapist after full study of human characteristics. The 8-way power seats with all-round driving comfort and dual memory mode are fully reflected in luxury. Thoughtful supreme enjoyment.
The power of Bluebird and Zhizun comes from the reliable and durable SR20DE aluminum alloy engine. The engine technology is mature and its quality is outstanding. It has won consecutive championships in the national auto venue race and is one of the most mature products in the NISSAN engine. The automatic four-speed gearbox, which is optimally matched, allows you to operate with ease under any road conditions, allowing you to feel comfortable driving and enjoying driving pleasure. At the launch of the new car, the word "cost-effectiveness" became one of the most frequently mentioned words. According to the price issued by Dongfeng, the Blue Bird & Zhizun flagship model has a selling price of 243,800, a distinguished model of 209,800, a distinguished and comfortable type of 218,800, and a luxury model, 198,800 (automatically .98 million). "In the domestic equivalent model, Bluebird Zhizun has the most comprehensive configuration and the highest price-performance ratio," said Xu Ping, party secretary and vice president of Dongfeng Motor Co., Ltd.
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