Information technology is the key factor in the upgrading and development of agricultural industrialization. Recently, it was learned from Anhui Provincial Commission of Agriculture that as of the end of June, a total of 481 leading agricultural industrialization enterprises and specialized farmer cooperatives in the province have been engaged in the construction and application of agricultural internet of things and e-commerce marketing of agricultural products. Among them, 202 were used to networking things; 279 were engaged in e-commerce marketing of agricultural products, an increase of 15.4% over the end of 2013;
From the perspective of the application industry, the application of agricultural internet of things technologies mainly focuses on field monitoring of crops, "four sentiments", field management of agricultural fine grafting, aquaculture, production management of livestock breeding and processing workshops, and tracing of quality and safety of agricultural products. As of the end of June, there were 278 technicians working in the agricultural IOT in the province, of which 134 were involved in the technology of planting IoT. In terms of application effect, the benefit of planting industry increased by 8.60% on average. Lu'an Huarun Science and Technology Breeding Co., Ltd. applies IOT technology to aquaculture to realize automatic aeration and automatic feeding, and the efficiency is improved by 60%. Huangshan six hundred miles monkey Quebec Tea Co., Ltd. using the Internet of things for tea production management and quality control, the benefits increased by 20%.
Of the 279 agricultural enterprises and farmer cooperatives that carry out e-commerce marketing, 80 are self-built e-commerce platforms, making use of 199 third-party trading platforms such as Taobao, Alibaba, Tmall, Jingdong and Ulebon. In the first half, the province's agricultural e-commerce online transaction volume reached 13.56 billion yuan. In terms of types of sales, there are wholesale sales of bulk agricultural and forestry products such as rice, flour, meat, poultry and bamboo products as well as a wide variety of small transactions such as nuts, flowers and tea, candied fruit, bee products, Chinese herbal medicines, puffed foods , Mainly in the production of specialty agricultural products around the majority.
In addition, a total of 67 enterprises and cooperatives in 9 cities across the province have implemented the integration of agricultural internet of things with e-commerce and shared a platform. After the combination of the two, the application efficiency of agricultural internet of things increased by an average of 16.63%.
In addition to e-commerce, "Internet + Finance" is also helping Huizhou restructuring and upgrading of agriculture. In the agricultural fair, Heiner company also launched another project earning enough attention. On the opening day of the agricultural fair, the company officially launched the "one-for-one" crowdfunding project and recruited 20 partners and a large number of members on the site and on the Internet.
To the highest level of diamond membership, for example, consumers only one-time purchase of 26,800 yuan package, you can become the company's diamond membership, 26,800 yuan of products can be divided into 10 years of consumption, in addition to receive 3000 Yuan coupons and enjoy a 15% discount, the company also listed on the priority subscription equivalent shares.
In fact, the crowdfunding agricultural model represented by the membership system is becoming a trend of development. Founded in last year's Huizhou City, Thailand and the United States Dongpo ecological farm is a membership system for the distribution model of agricultural enterprises. The company is home-grown vegetables and livestock and poultry breeding, distribution-based industry, recruiting members through the combination of WeChat recruiting and offline promotion members, members enjoy different levels of distribution services according to different spending lines. A similar membership model, as well as the mouth of Hui District Shuikou root Wo Ecological Farm.
Chen Junyu, head of the ecological farm in Taipo, Thailand, appears that the membership agriculture can reduce the financial pressure on the one hand for merchants or help to further expand the scale of production and operation by raising funds in advance. On the other hand, a steady source of customers can make producers more Planned production, without the one-sided pursuit of output, is conducive to the protection of product quality, but also conducive to avoiding the contradiction between supply and demand. For consumers, you can guarantee the quality and safety of agricultural products and stable delivery, and enjoy the delivery of caring, convenient service. "This is a win-win business model for businesses and consumers, and one of the important directions for the future development of agriculture."