No best, only better, Nanjing Iveco set off a commercial vehicle service battle


"Not seeking the best, but seeking the most expensive." This is a classic line in the movie "Big Hand" that makes many experts familiar with the subject. I don't know why. When I mention the word service, this sentence will appear in the author's In the brain. It's just that these 8 characters have been used in car services to get a transition, "not to ask for the most expensive, but to seek the best." And good concepts can have many: good quality, strong power, modeling show, etc. These are the simple requirements of ordinary car buyers for vehicles, and often the most likely to be overlooked by them is - automotive after-sales service. It is true that the concept of service in our country is far from that of other automotive powers. After leaving the big countries of production and sales, the rest will be the competition in the “post-market” era, and the word service will be the key word for this new war.

Looking at the commercial vehicle market, we have turned to the camera. At present, several well-selling car enterprises in the market, such as Futian, Jianghuai, Jiangling, and other light passenger vehicles, have their service concept still stuck in the “product-oriented model”, and they have not been able to communicate with people very much. The system is combined together. In this regard, Nanjing Iveco can be said to be doing a better job than his competitors, transforming his service concept to “user-oriented”. For example, the concept of “service car” recently launched has passed through the nation’s 360 mobile service vehicles, all equipped with emergency repair equipment and models with conventional fault repair capabilities to serve customers. Its service philosophy is that no matter where the car owner is, no matter whether it is in the middle of an anchoring, emergency failure, accident, or other special situation, just call Nanjing Iveco's 24-hour national unified emergency phone and you can repair it within one hour. The vehicle was sent to the owner and repaired the faulty vehicle to ensure that the user was free from worry.

Nanjing Iveco, as the first company to propose this service concept in the market, has changed from the original model of sedan service to commercialization, which has played a very big stimulus to the market and also represents an increasingly competitive service for commercial vehicle companies. . Satisfaction with consumers through services is also a consistent service concept advocated by high-end Iveco. Today, Nanjing Iveco will step into the middle and low-end markets and provide services to seize market share, which will undoubtedly cause no pressure on its opponents. For light passengers, Nanjing Iveco took the first step in the breakthrough service model of “Unity and Struggle, Breakthrough 10” in 2010, not only a complete upgrade of its own terminal services, but also established a more commercial vehicle market. A new "zero distance service" benchmark. In the future, many competitors will start mimicking the new service model of “mobile service vehicles”, enabling users to eliminate the worries of vehicles when they operate, reducing the waiting time and economic losses in daily maintenance, and truly achieving The user creates the greatest value" to give the customer 100% satisfaction.

Some people may ask, where is Nanjing Iveco successful? Today, we will increasingly find Iveco in various large-scale events, and even the Iveco model will appear in the upcoming Shanghai World Expo. For the Shanghai World Expo, marketing experts pointed out that "The Expo is a Chinese-level cost, a world-class opportunity, and its service standards are more sensible, and it will be very prudent for the designated car. Iveco can be selected as a designated car, not only It is a green environmental protection, quality, etc., but also due to the good reputation accumulated in the service model of South Weike's weekdays, it will bring the most Chinese service to all consumers in the world!

The war of automobile services is gradually starting. Nanjing Iveco, as an advocate and pioneer of service, may face more competition in the future. The so-called gains and losses may also be from which Nanjing Iveco’s services are increasingly available. Excellent, highlighting its excellent service standards.

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