The unfinished automobile "Three Guarantees Policy" finally ushered in the first break. Recently, the domestic commercial vehicle pioneer Foton Motors announced that it will formally launch high-end light truck Omar's “first-after-buy†and “return, replacement, and repair†“three guarantees†services in the Guangdong region. The reporter then learned from an interview that although the "Three Guarantees Policy" launched by Foton Motors has some restrictions to a certain extent and has been questioned by many people, it is the exclusive "Three Guarantees" vehicle in the Chinese auto industry. "Package" service has also been hailed by industry experts as opening up a new era in the domestic automotive industry.
"Three Guarantees Policy" Originates from Confidence
According to the Omar brand manager Song Shushan, Omar can launch the "first use after the purchase" that is, after the relevant procedures, the intention of the user can first drive away Omar, try for some time, if after the trial period, the user Any dissatisfaction with Omar can be given without returning the vehicle for any reason. At the same time, OMARCO also launched the "Three Guarantees" commitment to provide users with two years or 40,000 kilometers of three-pack vehicle validity period according to the three-package vouchers or car purchase invoices, and formulated detailed return and transfer contents. As long as the user meets the relevant conditions and submits withdrawal and reimbursement requirements, Omarco will fulfill its "three guarantees" commitment and firmly give back and exchange.
For these two policies, Fu Xiang Automotive Deputy General Manager Wang Xiangyin explained that on the one hand, it is confident in the quality of its products. The integration of European-based advantages in technology to create the Omar can be outstanding in many aspects. Not only is the power more powerful, the torque is twice that of similar products, but also the reliability of operation and lower maintenance costs. On the other hand, there is also strong service network support. In terms of services, Futian Ouma has 595 parts supply outlets, more than 300 service stations all over the country, and the largest CallCenter call center in China has become a strong support behind the 'Three Guarantees Service'. Judging from the performance of Omagh's listing in the past year, the user satisfaction rate is very high, and the satisfaction rate of return visits reaches 98.6%. Under such circumstances, the 'first-after-buy' and 'three-bag' cases are introduced, and manufacturers are emboldened.
He also said, "The original intention of our first-use buy-after-three-package policy is to reduce the risk of car purchases for consumers. Consumers can fully purchase European light-card products after purchasing them. This is undoubtedly equivalent to eating one for the user. 'Totaling pills'."
Although limitations are still promising
As the first to eat crabs in the auto industry, the first to use crabs, in fact, in some respects, Futian’s two policies also have certain limitations. The reporter further learned that, first of all, in its “first use and then buy†aspect, each dealer has only one trial car and the trial time is shorter. Secondly, the contents of the “Three Guarantees Service†are also limited. For example, it is stipulated that 37 key parts and components can be guaranteed for 200,000 kilometers in 2 years; during the warranty period, if there are serious failures, the failure cannot be ruled out after multiple repairs, it can be selected car. When returning a vehicle or changing a car, the customer shall pay the dealer a depreciation charge for the use of the vehicle. Depreciation expense is: purchase price (yuan) × mileage (km/1000) × 1%. When reporters were interviewing consumers, many people also questioned Omar's use of a provision in the handbook that “if any car that is not maintained by the designated service department in Futian, will not be able to obtain the Three Guarantees Serviceâ€, and believes that this clause lacks credibility.
However, most of the people in the industry have given a good reputation to Omarco’s “Buy Before Buy†and “Three Guarantees†policies. The general manager of Guangdong Jianghuai Commercial Vehicle Co., Ltd. believes that “this policy is very good and it is Fortunately, Fukuda has the guts to hope that more car brands will join the ranks."
According to Wu Gaohan, Secretary-General of China Consumer Relations Association, “Three Guarantees†is one of the most recognized commitments from consumers to rights protection agencies. In the domestic auto industry, due to factors such as high technical content and low level of development, manufacturers are Relevant commitments have always been "avoidance of lightness" on the strategic side, and it is "a respectful distance" to the content involving product returns. This has also caused the domestic consumers in recent years to make decisions when buying auto products, and the doubt about the lack of substantive content of the auto industry is even higher. The emergence of Omar's "first-after-buy" and "three-guarantee" commitments is equivalent to completely shifting consumer risks to manufacturers, basically eliminating consumer worries and objectively injecting "stimulants" into the industry. Its role marks the entry of a new quality stage in the domestic automotive industry.
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