In the automotive industry, it seems that the "car" has always been a so-called definition and division, a kind of passenger car, a kind of commercial vehicle. Passenger cars do not need to say more, as the name implies. What is the concept of a "commercial vehicle"? Later, some so-called big names in the industry have come to a definition, "commercial vehicles" is to use business to make money. As a result, the passengers and cargoes were designated as commercial vehicles.
Because it has been in the logistics circle for many years, it is familiar to commercial vehicles, especially trucks. Not that passenger cars are unfamiliar. For example, Beijing Xianglong, Yantai delivery, and Hangzhou No. 1 Automobile Transportation and other transportation companies in the domestic traditional transportation industry are also engaged in both cargo transportation and urban public transportation. Commercial buses such as Da Ke, Jin Long, Yu Tong, etc. With regard to commercial trucks, domestic, international, joint venture, and foreign-invested companies, the marketing trend is so-called "you sing me to the stage," and how can you find a "chaotic" character!
The most important manifestation of this "chaotic" word is "in the chaos." Numerous marketing ideas allow more and more customers and audiences to see the flowers in the fog and identify the true and false.
Some people say that looking at the development of the entire Chinese automobile industry is accompanied by a variety of activities, especially commercial vehicles. From the "Top 100 Autograph Exhibitions of Autographs and Counties" to "Selection of Ambassadors for Automobile Figures", from the so-called "International Truck Fuel Contest" to the "Truck Contest" that seems to be sweeping across the country, but also from the "Selection of Automotive Star Services" The "revenue earners" and "money-making machines" and other revamped projects have created so many marketing campaigns for commercial vehicles that the name of the awards is so dazzling. There are as many as dozens of brands and auto companies that have been selling trucks on the Chinese market. There is no truck company that references foreign companies, but the truck fuel-saving competition that has risen due to rising oil prices has even dared to claim For the "International Truck Fuel Contest"? Among them, there are many aspects in which the prizes are ultimately intriguing. In the heavy-duty truck market, the professional heavy-duty truck companies that have consistently ranked among the top three in the industry have actually failed to win one of the ten awards. They even lost their faces and vowed not to participate in this event again. Another auto company that has consistently ranked among the top three in terms of market performance has only won one award. This has also created the so-called “Lifetime Achievement Award†for the other top three automotive companies in the industry. Look at this name: Lifetime Achievement Award! The development of the era is only a moment in the 50 years of the automobile industry. It is premature to assert that it is an era. There is also a "truck race" in the same period as the "fuel-saving competition". It is an industry that has not participated in the fuel-saving competition and is regarded by the industry as the most stable and fastest-growing company in the automotive industry in the past decade. "The tiger's ass" is untouchable by Others, and only this company can understand it. Therefore, the party is a circle and can only listen to his own way. In the marketing campaign of the industry, this company is indeed an outstanding place, and just as it has grown rapidly, it has greatly surpassed the traditional top three trend. This is a car company that started with agricultural vehicles and has made it one of the top five industries in the industry. After moving from Shandong to Beijing, especially after solving the worries of the capital chain, its ambition for expansion is just like the exclusive operation of the truck competition. It is indeed a move for marketing, which is indeed the focus of many media. In the field of commercial vehicles in China, light trucks are mainly made of Japanese systems such as "Isuzu", JAC, Yuejin, Jiangling, and Qingling, as well as Nissan technology and Mitsubishi technology in heavy trucks. This company has repeatedly made media marketing campaigns. The so-called Japanese car technology is outdated. It has high fuel consumption, low cargo load, and slow running. It is a combination of many faults and disadvantages. Its light trucks are European, and it is fuel-efficient. The advantages of being able to run fast, safety, etc. are all in one hand, making it possible to surpass or replace Japanese light trucks. There is no comment on the advantages and disadvantages of the technology here, nor is there any comment on the means of its marketing campaign. From the perspective of market performance alone, we can also draw conclusions in general. At present, it seems that Japanese light trucks are still far from the predicament of Japan’s Xishan Xishan, and it seems that there is still a great tendency to counteract this trend. Its use of various "races", various "prizes", and various media campaigns are not "chaos." !
In the marketing momentum of auto companies, there seems to be an unwritten rule. Everyone is as good as collusion. "Nobody wants to be a foil to other families." If there is a single biggest marketing campaign in a project, Well, this project will not involve other auto companies willingly. It is precisely in this state of mind that each auto company will have more tricks to make its debut on its own initiative as the main force.
The so-called "disposal, taking fire in the chest"! Another company with the top performance in the heavy truck market can be said to be a master in this area. Its quiet, quietly outside the fuel-saving competition, his own "fuel-efficient" theme of dissemination of the implementation of each marketing details, so that users mention "fuel-efficient" will think of them first, they use action to go Before the rally. In the past two years, it has always ranked first in the industry's growth in market performance. This shows that the company's refinement is beyond its momentum. In spite of being completely different from other competitions, we have taken a different path to reflect the credibility of our company from the perspective of caring for customers, caring for tens of millions of vulnerable groups, and caring for the livelihood of truck drivers. The fruit is also a potential yeah!
Compared to the domestic automobile sales momentum, the sound of foreign companies seems to be so inaudible that if you don't approach him and don't stick to his nose and smell his wheezing, he thinks he no longer exists. However, they are still active in China, the market they can't ignore, and they don't want to lose. China’s heavy-duty truck market is getting hotter and we should thank a person who is now Wu Yuzhang, the global vice president of the Volvo Group. Because since he led Volvo's massive campaign against the domestic market, he never mentioned the technology or advantage of Volvo Trucks. His speeches are always full of passion, and they focus on small and large projects. China's logistics industry is developing at such a high speed that it hosts so many needs for road freight transportation. In order to improve the logistics efficiency of the entire society, no matter from the perspectives of environmental protection, energy saving, safety, and efficiency, it is inseparable from all angles, and heavy trucks with high quality, high safety, and high load-bearing ratio are all needed. As a result, Volvo has left an extremely deep impression on the public. Volvo Trucks is active in the domestic heavy truck market, and its market performance is even the highest among foreign cars. Although its price is a multiple of domestic heavy trucks, it is the first choice for Volvo trucks in the logistics of dangerous goods transport, and some logistics companies have even established Volvo teams. Its slogan is “New Aristocracy of the New Centuryâ€, although it is expensive and the cost of service is as high (only one phone call is required to have professional service personnel flying from a distant city to users, while users enjoy services, The invoices for high ticket prices and services will also be handed to users, but there are still many high-end users rushing to them. This kind of marketing campaign can also be said to be "chaos." If it is to be described more precisely, it can be attributed to "art disorder."
In times of time, heroes are heroes. In today's sales market, where marketing strategies are used, there is nothing wrong with the various marketing campaigns. After all, the means of various performances are only for the ultimate purpose, and all of them have the final say for the user. However, the market performance at any time has repeatedly proved that "moderate" momentum is beneficial! Even if it is "chaos," it must also be "chaotic," and the "chaos" should be clearly defined. In this way, the marketing trend of rational commercial vehicles tends to be more heroic!
Kingrantee Metals Die Casting Product Co., Ltd. , http://www.szdiecastings.com