The market is always elusive but it is inspiring.
Despite the success of the grapevine, there has been no pessimism in the commercial vehicle industry. The market in the second half of the year was not favored, but the reporter found that commercial vehicle companies did not lower their sales targets.
“The long-term trend of the Chinese economy has not changed, and the general trend of the heavy truck market is good. We are not pessimistic about the market in the second half of the year.†Liu Keqiang said.
low tide
What will happen to the heavy truck market in the second half of the year? Many people think that July and August are the off-season sales of heavy trucks this year. But so far, none of the CEOs of companies have expressed their position, and no one dares to say because they do not understand this market.
The person in charge of the interviews with several heavy truck companies asked the reporter a question: Can State III implement the plan as it is and whether oil can be satisfied? State III emissions engine, the technology is not mature, a problem, how to repair?
Many companies stated that with the arrival of peak consumer demand in the second half of the year, the promotion of the National III vehicle will be put on the agenda. According to Qi Haibo, deputy general manager of Jianghuai heavy truck dealer Sichuan Runtong forecast, 6 to 8 months, the State III models will arrive one after another, the sales season should be around August.
Liu Keqiang believes that there may be an impact on sales in the third quarter. In the fourth quarter, sales of the State III heavy truck will be released and the market will usher in a big increase.
However, some people also said that although an earthquake occurred in the Sichuan area, the reconstruction of homes after the earthquake will, to a certain extent, boost the sales of commercial vehicles. This is good news.
Adjustment
The technical switch from State II to State III is a major opportunity. Many manufacturers have expressed that they will use this opportunity to surpass their competitors. Although July 1 has not yet arrived, the vendor seems to be ready.
China National Heavy Duty Truck Corporation has already made announcements on more than 50 models of State III in the National Development and Reform Commission. From May onwards, we have increased the proportion of China III products, and we have also started to implement the State III service training.
Hualing also held a National III Heavy Truck Promotion Conference recently. Dongfeng Commercial Vehicle proposed a plan to fully promote the Cummins III engine in the second half of the year.
As a new force in the heavy truck industry, JAC Geerfa will expand the H Series III product platform and will be most concerned about its own products, services and marketing network in the second half of the year.
Export
The domestic market has been declining overseas, and domestic commercial vehicle companies have regarded overseas markets as the focus of their work in the second half of the year.
As the first export market for domestic automobile enterprises, Russia began to raise the threshold for imported cars this year, which has brought impact on the export of domestic enterprises.
On the whole, heavy trucks have higher profits. The adverse impact of the appreciation of the renminbi on domestic heavy trucks can also be sustained. The rise in raw material prices also has an impact on the international competitiveness of commercial vehicles in China.
China National Heavy Duty Truck said that this year's export target is 25,000 vehicles. At present, many countries also want Euro III standards, familiar with the characteristics of the State III products in advance, but also conducive to China's heavy truck better to the international market.
"Because of the appreciation of the renminbi, our exchange rate lost as much as 4 million yuan in the previous April." Chairman Zhang Yupu of Shaanxi Automobile Group emphasized that "we must look at exports from a strategic perspective."
Zhang Chunlin, head of the management department of FAW Jiefang Co., believes that at present, China's commercial vehicles are shifting from the domestic market to internationalization. In addition to exports and international standard products, it is necessary to increase the international brand marketing capabilities of Chinese auto companies.
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