In February, with the charm of its own brand, Xichai has worked hard through market ploughing, service optimization, brand cultivation, etc. The bus market orders have continued and the sales volume has reached a record high. Xichai engine has been widely used in the bus markets of major domestic cities.
Bus market is full of red
In February, Xichai won the bid for 139 CA6DF3-24E3 Liaoning Liaoning Shenyang passenger transport orders, 160 CA6D L1-24E3 and CA6DF3-24E3 Tianjin bus orders, and 24 LNG natural gas turbines CA6SF2-19NE3-4101. Bus orders, orders for Hunan Luzhou buses for 40 LNG CN6SF2-23NE3, orders for Shanghai Jinjiang for 80 CA4DL1-18E 3 machines, and Zhejiang Jinhua bus for 21 units of Xichai LNG natural gas machine CA6SF2-21E4N2, and 302 at the same time The orders for Changan school buses equipped with Xichai 4DW93-84E3-SL1BF engine were downed by Xichai.... The successive batches of orders indicate that Xichai's own brand engine is becoming a model for driving harmonious traffic in modern cities.
After sales of the Xi Xia passenger car market increased by 25.23% year-on-year in 2011, the sales volume at the beginning of the year continued to record new heights. According to the latest data, the sales of the Xichai bus segment increased by 34.52% year-on-year in January and continued to maintain a strong sales momentum in February. The sales volume increased by 30 compared to the same period of last year. In March, the number of orders in the passenger car market once again hit a record high for the same period in history, and the development trend of Xichai’s quality upgrade and brand upgrade was achieved.
Xichai school bus power sought after
In many newspapers and newspapers, the school bus engine orders are particularly gratifying. At present, Xichai has obtained 302 Changan school bus orders equipped with Xichai 4DW93-84E3-SL1BF machine and 69 Xichai 4DX23A130E3-GK1AF Guilin school bus fitted with Xichai. Tianchen orders, 21 vehicles equipped with 4DW93-84E3 Changsha Wangcheng County Leifeng School Bus Co., Ltd. school bus orders, 26 vehicles equipped with Xichai 4DX23-120E3 and 4DF3-13E3/14E3 machines in Guangdong orders, 29 vehicles equipped with Xichai 4DX23-120E3 Guangzhou and Zhuhai school bus orders ... all kinds of signs show that Xichai own brand of school bus engine has successfully survived the test of the market and formed a good market reputation.
Reluctant to win orders
If we constantly pursue the pursuit of excellence in product quality, it is the basis for the success of the Xichai market. Well-planned market layout and precise marketing are the key to win the market and win a good reputation. It is reported that Xichai will reinforce the construction of the bus bastion to ensure a steady increase in passenger car sales. At the same time, it will expand the highway fortress and seek new bus market volume. Through a clear market positioning analysis, it will continue to nurture growth points. In particular, buses and road vehicles have been meticulously elaborated. The expansion plan of the fortress user included two hundred core users in normal management. At the same time, a “1+2†customer order information forecasting system was formulated, and the market order information was updated on a monthly basis to capture the market orders within the last three months.
Behind the budding market is the wisdom and strength of the Xichai people. According to reports, the Shenyang passenger transport began its bidding work at the end of last year. After being informed of the news at the first time, Xichai paid close attention to the progress of tendering. The sales company’s leadership in charge was at the key moment. The January cold weather in Shenyang, and approaching the Spring Festival, is exactly the time for everyone to reunite. However, Xichai's marketing staff is still holding their posts thousands of miles away, making the final sprint for orders. It was with this persistence and hard work that eventually the 139 orders were fulfilled.
Advanced technology, high efficiency and low cost performance, and precision analysis infiltrate, and ultimately make Xichai stand out in the bus market competition. It can be said that the sales volume of Xiche passenger car market has been rising rapidly, not only benefiting from the trust of users in the excellent quality of Xichai machine, but also thanks to Xichai marketing service personnel's loyal marketing has brought loyal customers.
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