On March 7th, FAW Car had a offline ceremony for its latest vehicle, Oulang, in Changchun. On the same day, FAW Car announced unaudited 2011 annual performance report. During the reporting period, the company realized operating revenue of 32.653 billion yuan, a year-on-year decrease of 12.45%; the net profit attributable to shareholders of listed companies was 217 million yuan, a year-on-year decrease of 88.34%; basic earnings per share was 0.1333 yuan.
According to FAW Car's third quarter report, due to the profit of 7.54 yuan for FAW Car in the first three quarters, the performance report data means that the company lost 537 million yuan in the fourth quarter.
Oulang chose to go offline at this point in time, as can be seen in the pains of FAW Car. The mission carried by Oulang includes not only enriching FAW's own brand product lines, expanding young user segments, and enriching the connotation of FAW Car's own brands. The more direct desire of FAW is that it hopes that Oulang will become the sales volume of FAW Car and improve its performance. A fast horse.
Oulang is a brand new brand created by FAW Car after the Hongqi and Pentium brands. It was officially released at the Guangzhou Auto Show at the end of 2011. The China Economic Times reporter learned from the insiders of FAW that the current daily output of Oulang is about 160 units, which will be listed in mid-April and may be priced at 70,000-100,000 yuan.
Oulang Relying on the rivers and lakes According to Zhang Jiejie, general manager of FAW Car, FAW Oulang is based on the classic German PQ32 platform. For this platform where the Jetta and other classic models were born, FAW Cars upgraded and improved the PQ32+. The platform has been improved in terms of internal space, safety, suspension and adjustment of comfort and comfort. Oulang is developing on this platform.
In order to cater to young users, Oulang emphasizes the integration of fashion and intelligence. Oulang equipped with FAW's newly developed high-performance ET1 series engine adopts VCT-i intelligent variable timing technology and a silent timing drive chain drive with lifetime maintenance-free features. The new Aisin S series gearbox matched with this series of engines guarantees the strong performance of FAW Oulang; the latest S40i intelligent 4-speed automatic transmission from Aisin also has 11 kinds of smart driving modes to meet the requirements of full road driving. 6 intelligent driving modes: N-position control function, slip lock control, wide-range lock, P-gear lock, static shift control, and failure protection fully reflect its high performance and technological performance.
In addition, FAW Oulang also has smart parking sensors, smart lighting systems, electronic information and electronic control technology and CAN bus consisting of the entire vehicle intelligent information detection system and intelligent instrument clusters and many other technical configuration. The electric adjustment exterior mirrors, four-door electric anti-clamp windows, rear window timing heating defrost, a set of eight functions in a smart key.
In terms of safety, FAW Oulang has a unique body-enclosed body structure. Use the patented two-way high-strength steel roll-formed integrally enclosed bumper beam and integrated penetration floor stringer.
It is not yet known whether the market's performance will be known at the moment when the brand's initial success, OuLang, can rely on these “hardware†to impress young users. However, the objective that OuLang has achieved at least is to enrich the brand connotation of FAW Car. The brand positioning conveyed by Ou Lang has clearly distinguished itself from the positioning of Hongqi and Pentium’s traditional commercial sedans and ordinary economical family cars. Oulang’s biggest selling point is “positioning in the young ethnic group after the 80sâ€, and it focuses on “passion, vitality, and fashionâ€. "Sports" brand, such brand positioning has begun to be recognized by young consumers.
Due to the clear target group of users, Oulang focused on the interaction of young consumer groups from the date of the brand's birth, whether it was the appearance of many young idols at the 2011 Guangzhou Auto Show Orland brand release, or the brand micro-movie currently being produced. Ou Lang's attempt is to enable consumers to complete the brand recognition of Olang through various forms of communication and interaction with consumers. At least for the moment, these market activities are highly targeted by consumer groups and are effective in expanding brand awareness.
When the market can give power Since the beginning of 2011, the domestic auto market has entered a downward path, and the industry downturn has become a common problem faced by various car companies. As FAW Cars stated in the announcement, the tightening of national financial and monetary policies, the withdrawal of automobile incentive policies, and the rise in oil prices have caused the growth rate of the domestic passenger car market to drop sharply, and the company’s products have suffered a greater impact; due to competition in the auto market. On the other hand, competition in terminal prices has become fierce, and the company’s product sales price range has shifted downwards. At the same time, factors such as the higher exchange rate of the Japanese yen and rising raw material prices have increased the company’s cost pressure, resulting in a decrease in the company’s profitability, operating profit, and total profit. The net profit, basic earnings per share, and other indicators attributable to the shareholders of the listed company have significantly decreased year-on-year.
In the context of a generally sluggish market, Ollang's entry into the market has injected new strength into FAW's own business. “The self-determined business has always been the main business of FAW,†Zhang Qijie, general manager of FAW Car, said at the offline ceremony of Oulang that during the 12th Five-Year Plan period, FAW will have 34 new cars on the market one after another. Oulang is one of them. At this point, FAW's own-brand sedan has formed a red flag, Pentium main business high-end market, FAW Xiali main entry-level economy market, Ou Lang main young consumer groups. For the most simple and clear target brand of the Oulang brand, Ge Shuwen, general manager of FAW Car Sales Co., Ltd. introduced that in the future, Oulang will enter Pentium's marketing network. At present, Pentium has a total of 193 dealers nationwide.
In the future, if Orang can become a new bright spot for boosting FAW's own brand, we will wait and see.
According to FAW Car's third quarter report, due to the profit of 7.54 yuan for FAW Car in the first three quarters, the performance report data means that the company lost 537 million yuan in the fourth quarter.
Oulang chose to go offline at this point in time, as can be seen in the pains of FAW Car. The mission carried by Oulang includes not only enriching FAW's own brand product lines, expanding young user segments, and enriching the connotation of FAW Car's own brands. The more direct desire of FAW is that it hopes that Oulang will become the sales volume of FAW Car and improve its performance. A fast horse.
Oulang is a brand new brand created by FAW Car after the Hongqi and Pentium brands. It was officially released at the Guangzhou Auto Show at the end of 2011. The China Economic Times reporter learned from the insiders of FAW that the current daily output of Oulang is about 160 units, which will be listed in mid-April and may be priced at 70,000-100,000 yuan.
Oulang Relying on the rivers and lakes According to Zhang Jiejie, general manager of FAW Car, FAW Oulang is based on the classic German PQ32 platform. For this platform where the Jetta and other classic models were born, FAW Cars upgraded and improved the PQ32+. The platform has been improved in terms of internal space, safety, suspension and adjustment of comfort and comfort. Oulang is developing on this platform.
In order to cater to young users, Oulang emphasizes the integration of fashion and intelligence. Oulang equipped with FAW's newly developed high-performance ET1 series engine adopts VCT-i intelligent variable timing technology and a silent timing drive chain drive with lifetime maintenance-free features. The new Aisin S series gearbox matched with this series of engines guarantees the strong performance of FAW Oulang; the latest S40i intelligent 4-speed automatic transmission from Aisin also has 11 kinds of smart driving modes to meet the requirements of full road driving. 6 intelligent driving modes: N-position control function, slip lock control, wide-range lock, P-gear lock, static shift control, and failure protection fully reflect its high performance and technological performance.
In addition, FAW Oulang also has smart parking sensors, smart lighting systems, electronic information and electronic control technology and CAN bus consisting of the entire vehicle intelligent information detection system and intelligent instrument clusters and many other technical configuration. The electric adjustment exterior mirrors, four-door electric anti-clamp windows, rear window timing heating defrost, a set of eight functions in a smart key.
In terms of safety, FAW Oulang has a unique body-enclosed body structure. Use the patented two-way high-strength steel roll-formed integrally enclosed bumper beam and integrated penetration floor stringer.
It is not yet known whether the market's performance will be known at the moment when the brand's initial success, OuLang, can rely on these “hardware†to impress young users. However, the objective that OuLang has achieved at least is to enrich the brand connotation of FAW Car. The brand positioning conveyed by Ou Lang has clearly distinguished itself from the positioning of Hongqi and Pentium’s traditional commercial sedans and ordinary economical family cars. Oulang’s biggest selling point is “positioning in the young ethnic group after the 80sâ€, and it focuses on “passion, vitality, and fashionâ€. "Sports" brand, such brand positioning has begun to be recognized by young consumers.
Due to the clear target group of users, Oulang focused on the interaction of young consumer groups from the date of the brand's birth, whether it was the appearance of many young idols at the 2011 Guangzhou Auto Show Orland brand release, or the brand micro-movie currently being produced. Ou Lang's attempt is to enable consumers to complete the brand recognition of Olang through various forms of communication and interaction with consumers. At least for the moment, these market activities are highly targeted by consumer groups and are effective in expanding brand awareness.
When the market can give power Since the beginning of 2011, the domestic auto market has entered a downward path, and the industry downturn has become a common problem faced by various car companies. As FAW Cars stated in the announcement, the tightening of national financial and monetary policies, the withdrawal of automobile incentive policies, and the rise in oil prices have caused the growth rate of the domestic passenger car market to drop sharply, and the company’s products have suffered a greater impact; due to competition in the auto market. On the other hand, competition in terminal prices has become fierce, and the company’s product sales price range has shifted downwards. At the same time, factors such as the higher exchange rate of the Japanese yen and rising raw material prices have increased the company’s cost pressure, resulting in a decrease in the company’s profitability, operating profit, and total profit. The net profit, basic earnings per share, and other indicators attributable to the shareholders of the listed company have significantly decreased year-on-year.
In the context of a generally sluggish market, Ollang's entry into the market has injected new strength into FAW's own business. “The self-determined business has always been the main business of FAW,†Zhang Qijie, general manager of FAW Car, said at the offline ceremony of Oulang that during the 12th Five-Year Plan period, FAW will have 34 new cars on the market one after another. Oulang is one of them. At this point, FAW's own-brand sedan has formed a red flag, Pentium main business high-end market, FAW Xiali main entry-level economy market, Ou Lang main young consumer groups. For the most simple and clear target brand of the Oulang brand, Ge Shuwen, general manager of FAW Car Sales Co., Ltd. introduced that in the future, Oulang will enter Pentium's marketing network. At present, Pentium has a total of 193 dealers nationwide.
In the future, if Orang can become a new bright spot for boosting FAW's own brand, we will wait and see.
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